How to improve the performance of tobacco and liquor hotels

Now the exercise we are going to start is "being good at selling". Sales is making friends. A person with good performance has many friends; The person with poor performance has not enough friends, because friends will buy their products. When you make up your mind, no matter who says no, as long as you are ambitious, as long as you know how to sell yourself and market yourself, everything is possible!

Now, let's learn the top ten steps of persuasion (sales):

1, Step 1: Make full preparations.

Adequate preparation includes four aspects of preparation, the first is physical preparation. If you want to be strong, you must do some physical exercise. According to my successful research experience for more than ten years, I have summarized some effective methods (see I am a treasure), and now I will introduce some to you.

One is to take a deep breath 142 times a day, 10 times in the morning, * * * 30 times a day; Second, always eat only seven or eight points full; The third is to eat fruit before meals, not after meals; Fourth, do aerobic exercise, such as walking, swimming, jogging, cycling and so on.

The second is the preparation of professional knowledge. You must know your product very well. The third is the preparation for customers to understand. You must know your customers very well and know their hobbies, so as to facilitate communication and cater to their interests. The fourth is mental preparation. Sit still for 5 minutes before dealing with important things.

Step 2: Let your emotions reach their peak.

If you want to reach the peak, you must first let your limbs reach the peak, because actions create emotions. At the same time, I repeatedly confirm myself: I am the best! I am the best! I am the best! I like myself! I will succeed!

Step 3: Establish customer trust.

To build the trust of customers, we must first pass our own image! That is-dress for success! Why do you say that? Because a person's first impression is very, very important. Once the first impression is established, it is half the battle. The first impression is expressed through your image, so you must pay attention to your dress, manners and temperament.

Second, learn to listen. Always stand or sit on the customer's left, keep a moderate distance, maintain moderate eye contact, listen without interrupting, make no noise, and smile and nod at the same time. And keep records. After the customer has finished speaking, he should repeat it to confirm. Don't think about what you are about to say, but listen to what he really means and communicate with him from a caring point of view.

The third is to imitate each other's dialogue. Imitate each other's speech, voice and body language, which are similar to each other, resulting in * * *. When imitating body language, you should imitate each other's expressions and tone, and be careful not to imitate them synchronously.

The fourth is to use customer witness. A word from a customer is worth 10,000 words to you, and each salesman should bring at least five customers to witness it.

Step 4: Understand the customer's problems, needs and wishes.

Understanding customers begins with chatting, and chatting is doing business. First of all, talk about form in the first 20 minutes, and f stands for family; O stands for career; R stands for leisure; M stands for finance. Secondly, talk about the values of buying. All sales are value sales, and the customer's value is thoroughly understood. The third is to ask questions. Ask NEADS, n stands for now; E stands for satisfaction; A stands for change; D stands for decision; S stands for solution.

5. Step 5: Propose solutions to shape product value.

Put forward solutions to customers' problems, needs and desires, and at the same time shape the value of their own products. The way to shape the value of the product is to give him pain first, then expand the wound, and finally give the antidote.