How to make logo

Zhonghui Design (professional logo design company) answers:

A good LOGO design can bring great value and influence to the brand. The following are some design steps and some practical skills to help you design LOGO better.

1. Know the brand

First of all, we need to know the basic information, history, culture and style of the brand, extract the brand characteristics and find the source of inspiration for logo design. At the same time, we should also consider whether the current image of the brand needs to be adjusted or upgraded, so that Logo design can make the brand more influential and credible.

Plan idea

After having a good understanding of the brand, I began to try to conceive, discuss and investigate the creative ideas from the aspects of brand personality and business type, and then gradually form my own Logo sketch. Attention should be paid to ensure that the concept is clear, determine the theme and Logo, and ensure that the final logo design achieves the expected effect.

brief and clear

A successful Logo design is concise and rich in connotation, and too many elements and colors should not be used. Therefore, it is necessary to choose a concept related to the brand theme and express it with graphics or words, but be careful not to be too complicated to make it difficult for people to understand the meaning of Logo. Simplicity does not mean cheap price, but the result of expressing good design and precise thinking.

4. Match graphics and fonts

A successful Logo design usually involves two aspects-logo (such as icons or other identification elements) and font (personalized logo, giving the brand a unique style). It is very important to choose a suitable font, which can be selected by referring to the three-dimensional sense, readability and details of the font; And graphics also need to consider its color, shape, style and other elements.

5. Choice of color

The color of Logo is also very important, which can not only enhance the recognition and popularity of the brand, but also affect the emotional response of consumers to the brand image. Choose colors according to brand attributes and target audience, and choose a color scheme that conforms to brand culture and causes * * * *. At the same time, color harmony, light reflectivity, color gamut, contrast and other issues also need to be considered.

Step 6 Test and modify

After the Logo design is completed, it needs to be tested in practical application to verify whether its understanding meets the needs of customers. In addition, on the basis of preliminary testing, the logo is refined, various elements are optimized and upgraded, and redundant information is deleted, which further improves its visual effect and application effect.

In a word, planning, conception and evaluation are the three most important links in the process of logo design. A deep understanding of the brand, a summary of its characteristics, a concise and clear concept of Logo, the selection of appropriate fonts and colors, and repeated experiments and adjustments can obtain a high-level brand logo design scheme.

Zhonghui Design Original Logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.