Three market testing tools for lean entrepreneurship include

The three market testing tools of lean entrepreneurship include minimum feasible product, rapid iteration, user testing and feedback.

We are in an unprecedented era of global entrepreneurship and prosperity, but countless startups have come to an abrupt end and ended in failure. For start-ups, the traditional management thinking is no longer applicable, and a new generation of entrepreneurs need to find new ideas to establish successful enterprises.

Lean entrepreneurship represents a new method of continuous innovation, which originates from the concept of "lean production" and advocates "confirmatory learning" in enterprises. They first introduce minimalist prototype products to the market, and then through continuous experiments and learning, verify whether the products meet the needs of users at the lowest cost and in an effective way, and iteratively optimize the products and flexibly adjust the direction. The practice of "lean entrepreneurship" can be used not only for young scientific and technological enterprises, but also for the exploration of business models of traditional large companies.

Applicable fields of lean entrepreneurship:

On the whole, lean entrepreneurship is suitable for areas where customer needs change rapidly, but development is not difficult, such as software, film and television, financial services and other fields. In China, in addition to Internet companies, the "Tonight Hotel Special Session" in the field of hotel management has been developed by trial and error. Some traditional enterprises, such as CITIC Bank Credit Card Center, use lean entrepreneurship to innovate credit card products and customer service, and solidify the three magic weapons into a project management mechanism.

Because lean entrepreneurship requires frequent customer verification, it is not suitable for some jobs with high customer verification cost or difficult technical realization. For example, in large-scale sports events, customers are athletes, but it is difficult to get their frequent feedback. For example, in aerospace engineering, customer needs are relatively clear, and the main difficulty lies in the technical realization and docking control of aircraft.