Express hotel management mode

Low-cost and efficient operation mode under unified management

The management mode of chain hotels is an innovation and breakthrough. First of all, the scale effect has caused economic benefits. Wen Li told Bian Xiao that the advantage of hotel chains is that they can effectively enjoy resources and cut costs. Express hotel chains * * * enjoy membership resources, and the head office carries out promotion, publicity and promotion activities in a unified way. Compared with traditional hotels, the marketing expenses are greatly reduced. In addition, hotels can enjoy preferential prices through unified group purchase or commodity wholesale to ensure the unification of standards.

Secondly, cost savings have brought considerable profits. Express hotel chains provide limited services with accommodation and breakfast as the core, cancel the catering and entertainment of traditional hotels, and save costs in project setting. In terms of decoration, chain hotels stress simplicity, comfort and environmental protection. Many hotels pay attention to ensuring the quality of their guests' sleep. One of the goals of City Easy Hotel is to create a place where passengers can "sleep well" during the journey. Saving labor costs and creating a good working environment are also the management strategies of express hotels.

Occupancy rate based on huge membership system

At present, express hotel chains are mainly for ordinary people, and the occupancy rate is the lifeline of express hotel chains. Wen Li said that the guests of City Easy Hotel mainly come from hotel members, commercial commissioners, self-help tours, agreement units, online reservations and travel agency teams, among which members account for the largest proportion. The purpose of staying in Beihai is mainly business travel. Business guests are mainly business trip, purchasing and marketing personnel of small and medium-sized enterprises. Most of them will choose to stay in budget hotel chains, so it is very necessary for them to open a certain grade membership card that can be used in different cities. And with the points of the membership card, you can continue to upgrade and enjoy more benefits. At present, the occupancy rate of City Easy Hotel is around 95%, and it is estimated that the cost can be recovered within three years.

Direct chain operation mode

First of all, budget hotels need a lot of investment, and generally need a start-up capital of 5 million to100000 yuan. According to the US trade law, "chain stores are under the control of a head office and there are at least 10 branches operating the same business", the real chain hotels need to invest 50 million to10 million yuan, so if there is not enough financial strength,

Franchise chain operation mode

If we develop hotel chains by joining, we will need a strong brand and the ability to bring customers to the franchise stores. There is a brand before joining, which is the second mode of chain operation. It is equally difficult to develop chain operation with the mode of joining.

Taking the road of direct selling and joining, capital and brand are two bottlenecks. How to solve these two bottlenecks? If we don't find the third chain operation mode, then the chain operation of budget hotels is difficult to stand on.

Some people also adopt a single hotel management model. If the so-called "economy" single hotel does not join the brand hotel chain and has no intention of establishing its own brand, I believe it can borrow the concept of "economy" to make money. This is obviously going to be eliminated. "Chain" and "brand" are two important factors for the success of budget hotels. An impatient simple copy of "budget hotel" will undoubtedly lose. Finally, with the involvement of many investors, this means fierce market competition.

The third mode of chain management development of economical hotels

Membership strategy

The concept of membership system

Membership is a communication medium between people or organizations. It is initiated by an organization. Under the management and operation of the organization, it attracts customers to join voluntarily, with the aim of contacting members regularly and providing them with interest packages with high perceived value.

Membership-based marketing, also known as "club marketing", means that enterprises will form users into clubs with a certain interest or service as the theme, and through providing services suitable for members' needs, they will carry out publicity, sales and promotion activities to cultivate loyal customers, so as to obtain commercial benefits.

In 1980s, membership system became a popular commercial promotion form in Europe and America. At present, in China, there are many large shopping centers, fitness and beauty institutions, hotels, aviation, real estate and so on. It also implements a membership system.

Characteristics of membership system

The universal characteristics of membership system are: qualification restriction, voluntary participation, contractual, purposeful and structural relationship.

According to the characteristics of the industry and the different modes of operation, enterprises can usually be divided into standard product management mode, promotion management mode, complex sales management mode, membership management mode and key account management mode.

Membership business model refers to: enterprises mainly deal in standard products and have a large number of customers, who often buy, develop and retain members repeatedly. Improving the consumption frequency and contribution of members is the key to enterprise business promotion. At present, many enterprises adopt this model to carry out their business, and the typical industries are: clubs, automobile sales and services, house sales, shopping mall members' department, personal life insurance, catalog marketing and so on.