Traditional Culture Encyclopedia - Hotel franchise - What are the contents of hotel project research?

What are the contents of hotel project research?

Feasibility analysis of investing in hotels

Federal International employs senior hotel management experts and consultants to conduct in-depth and detailed feasibility demonstration on building hotels and adopting hotel operation mode in the project plot, and finally submit the feasibility demonstration report of hotels to investors. The main contents of the report include:

Analysis of Macro-economy and Tourism Development in the Project Location

Analyze the overall development of the project location and surrounding areas, and investigate and analyze the project operation environment.

Analysis on the development of tourism economy in the project area; Analysis on the development of related industries where the project is located; Business situation analysis of main competitors where the project is located; Investigation and analysis of the market and tourists where the project is located.

Market and customer analysis related to the location of the project; SWOT analysis of the main competitor hotels of the project.

Development strategy analysis

Project category positioning analysis

Functional layout and functional area planning of star-rated hotels, property-based hotels, serviced apartments, resorts and clubs.

According to the analysis and investigation results, the composition ratio of reasonable matching project functions is analyzed.

Demonstrate and analyze the business models of various forms of strategic projects.

The overall business model of various optional projects demonstrates various optional functions. The business model demonstrates the financial analysis of the project.

Project construction investment estimation, feasibility demonstration of project construction fund use plan, project cost budget, project operation cost budget, project turnover forecast, project operation risk assessment and preventive measures, and project construction feasibility analysis conclusion.