Excuse me, does anyone know which is better, express hotel or star hotel? ~

Stand higher, and you will find the advantages of express hotel chains!

The following is an article I pasted from the federal website.

Why do you want to join a hotel chain?

Unity is strength!

Most people who just start a business will consider building a brand. Maybe you do have the ability to create a brand, but don't forget, for a brand that is truly worthy of consumers' trust, the later operation is far more important than the initial creation, and of course it is much more complicated? Brand operation needs the sincere cooperation of the whole team, continuous capital investment and accurate grasp of the market by professionals. In short, understanding the market, exploring the market and grasping the market are the cornerstones of brand success. These are what ordinary entrepreneurs don't have, but what the Federation can provide for you.

The "golden key" of successful hotel operation

Unique and elegant decoration

Decoration is the most intuitive embodiment of the hotel image, which determines the taste of the hotel at the first time, and it is also the "first intimate contact" between the hotel and the target customer group. Unique decoration style and elegant decoration taste can help the hotel retain customers and show at first sight.

Intimate service

The more services, the better? No! The service content is too complicated, which not only increases the operating cost of the hotel, but also easily disturbs customers. The more enthusiastic the service attitude, the better? No! The interaction between hotels and customers is not just about attention. Well-designed service items and reasonable service standards are the ultimate source of customer satisfaction.

Clever marketing methods

How to effectively convey the quality service that the hotel can provide to the guests? In this era of information explosion, how to deliver your information to customers requires clever marketing methods. Without internet, marketing and operation team, Hilton Hotel will become like a cabin on a desert island! Unity is strength, and facts have proved this truth countless times.

Appropriate price positioning and promotion activities

The determination of hotel price is not a simple matter. The traditional hotel pricing method has long been ruthlessly eliminated by the market, because it is a dishonest low-price method, which has seriously hit consumers' confidence in consumption, deterred consumers and left hotels in the cold. The new express hotel has its unique pricing method, which ensures that consumers can strut into the hotel.

Sound internal management

Whether hotel management can be concise and efficient is directly related to the hotel's internal management system. Only by breaking the old management system and establishing a flat management framework of hotel management can we manage hotels efficiently and economically.

Reliable security guarantee

Safety is undoubtedly the basic requirement of guests for hotels, and it is also the first priority that hotel operators must always keep in mind. Without security, even the best service will be eclipsed; There are security risks, and operators lose not only their performance, but also their reputation.

A well-known brand

It is almost impossible for a single hotel to run its own brand. Only by taking the road of chain can we give full play to the role of brands. Brands will enhance consumers' confidence in hotels! However, a successful well-known brand can not be supported by just a few branches. Brand operation not only needs to grasp the market, but also needs scientific operation and a team's persistent unity and cooperation. Any effort is worthwhile, because once the brand is deeply rooted in the hearts of the people, its power will be endless, and it can firmly grasp the hearts of consumers and become the first choice for consumers to stay in stores.

Excellent hotel management concept

Don't think that the concept is an illusory concept in a real shopping mall, and it is a dispensable cover. That's an old idea. Please believe that the concept of operators will be conveyed to consumers through every room, every employee and every smile. Excellent business philosophy is the soul of hotel management; The shaping of business philosophy is also the highest level of business!

The operation of the new express hotel is a complex, and its success depends on the above factors. Seeing this, you must understand why you want to join a chain brand. Yes, as you think, a mature chain brand is the synthesis of the above nine "golden keys"!

A comprehensive analysis of consumer psychology

When it comes to consumption, this is a big or small topic. Pure theoretical analysis is boring and difficult to understand. Here, we might as well try to figure out the future consumption trend through some consumption phenomena.

1. Please pay attention to your children and the children around them. What are their food and clothing characteristics? Don't wear non-brand names or non-brand names? In the minds of these children, famous brands represent great satisfaction. Why is this?

2. If you take your children shopping to buy clothes, their first choice must be brand stores. If your child's demand for famous brands is not met, then your purchase will be very unpleasant. Please recall whether this is the case and why?

3. Since 1980s, more and more famous brand shops have appeared in the bustling commercial streets, and people's consumption orientation has become more and more "famous brands". Why is this?

While the famous brand flies into the homes of ordinary people, its value is gradually decreasing. It has become the basic common sense of the business community that famous brands are not equal to high prices. Please recall the famous brands around you. Are the high quality and low price in the majority?

To understand the above phenomenon, we must understand what a brand is. In fact, people's consumption of the first choice brand is also a kind of self-protection, because both enterprises and consumers have the same understanding of branded goods and services, that is:

Brand = quality

Brand = service

Brand = identity

Brand = rest assured

Brand = perfect

Brand = the lifeline of an enterprise

Brand consumption will be integrated into all aspects of modern life all the time, which is an inevitable trend. Grasping this point will bring unlimited business opportunities. Brand products and brand services are the lifeline of enterprises, and the Federal Express Hotel Chain is also striving to establish its own corporate culture and brand services. The goal of the Federation is: to make each Federation's franchise stores perform better; Let every guest who stays in the Federation enjoy the warmth; Federal chain stores join the fire family; Let the Federation become a century-old shop. Ensure the first-line brand position of the Travel Association in the express hotel industry.

After reading our article, I don't know if you agree with our point of view. I sincerely hope to have the opportunity to cooperate with you.

In today's society, it is hopeless to fight alone. I hope everyone can unite under the banner of the Federation and jointly create a better tomorrow! The Federation welcomes you at any time!