Sample project planning letter

A good project plan should be written clearly, avoid using too many professional vocabulary, and focus on specific strategies, goals, plans and actions. So how to write a good project planning letter? Below I have compiled a sample project planning letter for everyone, welcome to read. Sample sample of project planning letter 1

1. Project introduction:

The Phoenix City project is located in the southeastern part of the Zhengzhou real estate market, south of Zhengbian Road, Fenghuang East Road and Fengtai Road The three roads (under construction) and Qingnian Road separate the community from the surrounding commodity world and famous building materials market.

The current property types in Phoenix City are composed of townhouses, ordinary existing multi-storey houses and small multi-storey houses under construction. The market positioning of the townhouses in the first phase was wrong and there were sales obstacles. The six multi-storey buildings 5#, 7#, 9#, 11#, 13#, and 15# in the first phase learned from the experience of villas, entered the market at ultra-low prices, and successfully achieved sales

However, It failed to realize the expected profits for the developers and failed to establish the brand image of mid- to high-end properties, which inadvertently formed a brand obstacle for the next phase of small apartment development and small high-rise development in Phoenix.

Currently, there are 37 existing and quasi-existing houses in the multi-story first phase, with sales of 8.5 million yuan. Among them, there are 23 units with three bedrooms and two living rooms of 159.7 m2, mainly on the fifth and sixth floors; there are 7 units with three bedrooms and two living rooms of 127 m2; the sales amount of these two types of houses accounted for 90.4% of the balance of the first phase.

The total sales volume of small apartments in the second phase is estimated to be 28 million yuan, and that of street-facing shops is 17 million yuan, for a total of 45 million yuan. The pre-sale license is expected to be issued by the end of May XX.

It can be seen that the current available resources in Phoenix are composed of three different types of properties: off-plan small units, existing large units and shops. Among them, small apartments in the second phase account for 52% of all available sales, large apartments in the first phase account for 16%, and street-facing shops in the second phase account for 32%. How to solve the obstacle of excessive dispersion of salable resources is one of the major challenges we face.

2. Market overview and basic competition pattern:

a. Southeast plate and Zhengbian Road business district.

The southeast section of Zhengzhou’s real estate market is mainly composed of three parts: along Zhengbian Road, along the southern section of Dongming Road, and along Haihang East Road and 107 National Highway.

Zhengbian Road is mainly composed of mid-to-high-end properties such as Jianye, Yingxie, Lily Garden, and Oriental Pearl. With the support of the Zhengbian Road business district, it has become a clear high-end residential area. Phoenix is ??located within this location. It is almost across the road from Yingxie and Jianye. However, during the trading process, Phoenix City failed to distinguish between the business environment and the residential environment and took advantage of the brand. It purely intervened in the competition with low-priced brand connotations. Not only did it not gain the natural location price advantage, but it also failed to gain the advantage of the second phase and the second phase. Phase three creates brand barriers.

Competition along the southern section of Dongming Road is currently very fierce, and is mainly composed of Dongming Garden, Jiayi Garden and other properties.

The area along Hanghang East Road and National Highway 107 has been the highlight of the real estate market since XX, with a number of medium-priced large-scale properties such as Baojing, Golden Harbor, Sydney Sunshine, and Yanguiyuan. Among them, Yanguiyuan is a clear competition for small apartments in the second phase of Phoenix City. Almost all other properties have a clear competitive relationship with the existing houses of 159 and 127 square meters in the first phase of Phoenix City. (For details, see Appendix 1: Zhengbian Road Market Research Report)

b. Overview of the small apartment market.

Since Fashion Party intervened in the Zhengzhou property market at the end of XX, the property form of small apartments has developed rapidly. Especially at the beginning of XX, Youth Juyi (easy-go) hit the market with more than 1,900 units, forming a black hole in the market for small apartments, completely breaking the market competition pattern, and realizing the transformation of small apartments from less than demand to more than supply. Seeking transformation. In April this year, there was an unprecedented sharp decline in sales of small apartments.

Yanguiyuan is located in the eastern section of Huozhan Street. It was developed by Shenghuang Real Estate Company. It has successfully completed the first phase of development and has harvested the first batch of small apartments in the market with almost no competition. For those who want it, Yangui Phase II is now in the subscription stage. Yanguiyuan intervened in the small apartment market in advance and realized that the main market for small apartments is two-bedroom apartments of 60-80 square meters and three-bedroom apartments of 100 square meters. This is completely consistent with our market survey results.

This type of apartment is being developed in the second phase of Yangui (two bedrooms and two living rooms, 75 square meters, three bedrooms and two living rooms, 95 square meters). It can be said that compared with Yanguiyuan’s apartment layout, we have no advantage. Project planning letter sample 2

1. Origin of planning

The Eastern Tourism Festival is approaching, and coastal life is a hot seller in the city

On July 22, in Guangdong Province The first Asian Children's Art Flower Show and Guangdong Children's Art Festival hosted by the Department of Culture and the Yantian District Government of Shenzhen City are about to be held. With the gratifying background of the Eastern Tourism Culture Festival opening at the same time, Yantian's peak tourism season and property purchase climax have arrived. With the successive openings of Vanke East Coast and Xinhai Jialan, home life in the east continues to upgrade towards new coastal fashions. Good news such as the quiet entry into the clouds has inspired people that salt fields need publicity and salt fields need more fashionable sea breeze blowing.

2. Advantages of cooperation

"Weekly", avant-garde fashion leads the east coast life surfing

Also on July 22, global fashion and life information, white-collar workers The elite reader "Weekly" was officially launched

"Weekly" is the first weekly newspaper published in Shenzhen that is printed on full-color coated paper, distributed simultaneously in Shenzhen and Dongguan, and directly invested. After July 8 After the trial publication, it has been well received by readers and inside and outside the industry. This proves that this unique new media is well received by the market. With exquisite pictures, beautiful words, and precise planning, "Weekly" conveys information about life in Yantian.

3. Media interaction

"Weekly" interacts with Focus LCD TV to create the latest media model

In order to fully convey the atmosphere of life on the east coast and more accurately target white-collar workers For people with golden collars who want to buy property in Yantian, "Weekly" has joined forces with the nationally renowned Focus Media organization to develop LCD TV advertisements in the elevator rooms of high-end office buildings, high-end hotels, and residences throughout Shenzhen and Dongguan. All customers who place full-page color advertisements in the special space of "Weekly" will also receive a rolling 5-second promotional advertisement presented by Focus Media 48 times a day for a week, which will produce a wider communication effect and reach any other The media cannot achieve twice the result with half the effort.

IV. Reporting methods

Panoramic depiction of life in the salt fields and a three-dimensional picture for real estate buyers in the eastern part of the country

1. Introducing a brief history of the salt fields: summarizing the great changes in the salt fields of mountains and seas over the past few years

2. Describe the eastern part of the tour: beautiful scenery everywhere and home environment

3. Compose an ode to the mansion: listen to the unparalleled sounds of the sea and mountains

4. Show maturity Package: Recording the story of a fashionable town

5. Illustrations of Oriental Hawaii: community advertising in a dynamic city

5. Other cooperation

Comprehensive interaction, "Weekly" is looking forward to it Cooperation

1. Interview with the leaders of the Land and Resources Bureau and the Trading Center to introduce the salt field planning and development blueprint

2. Organize a free service for viewing the property

3. Give the boss, Exclusive interview article with the general manager

4. Invite intermediaries and experts to talk about the multiple advantages of buying salt fields

5. Other cooperation will be negotiated separately Project planning letter sample 3

1. Foreword

2. Property Overview

3. Target House Buying Group

4. Marketing Obstacles and Countermeasures

5. Image Positioning

6. Advertising

7. Cost budget

8. Professionalism and professional standards will bring you different results

< p>Foreword

1. Analysis of Taiyuan Real Estate Market

Personalized and visual competition is becoming increasingly fierce and will become the trend of real estate development in Taiyuan City. If a property project wants to achieve excellent sales performance, it must seize the opportunity, make full use of its own personality capital and powerful power, and build itself into a real estate with great personality and reputation, and a good public image.

2. Overview of the project property (omitted)

3. Advantages and disadvantages of the project property

Advantages:

1. Superior location , convenient transportation

Excellent location: It is in the center of a mature community in Beicheng District; it is only a few minutes' walk to reach hotels, restaurants, theaters, shopping malls, supermarkets and other community facilities.

Convenient transportation: Public transportation is relatively convenient, and there are three bus lines passing through this case

2. There are all kinds of sports, entertainment, and leisure facilities in the area

< p> Outdoor facilities: activity square, community kindergarten, hospital, shopping plaza, basketball court

Indoor facilities: sauna, fitness room, table tennis room, billiard room, karaoke lounge

3. Small apartments

Small apartments with living room, living room, and square meters in area, as well as menu-style decoration, are extremely suitable for the target group of home buyers who have a successful career and a simple, fashionable and enjoyable family structure. Attractive.

Disadvantages:

4. The environmental construction lacks attractive landscapes

The environmental construction lacks attractive landscapes, which is not conducive to arousing the interest of the target home buying group; it is not conducive to improving the garden The public visibility, reputation and memory; at the same time, it is not conducive to satisfying the sense of honor of the residents in the area. (Modern residences must not only meet the needs of living, but also meet the special psychological needs of the residents)

5. Property management lacks special services

Property management fails to meet the target home buying group To carry out special services based on the professional characteristics and actual needs (career success, fashion, enjoyment), the garden lacks its due personality and attraction in terms of services.

4. Target home buying group

1. Middle-aged and elderly people aged between 10 and 18 years old who are financially wealthy, have investment awareness or are accustomed to living in Beicheng

Family composition : Ordinary, middle-aged and elderly couples or parents with one child, single, middle-aged and elderly people

2. Managers or small private owners aged between 2 and 3 years old who have a prosperous career and a monthly income of more than 1 yuan and enjoy working in Beicheng

p>

Family composition: Ordinary, young and middle-aged couples or with one child, single young and middle-aged people

5. Obstacles and countermeasures for project property marketing

Obstacles:

< p> 1. It is difficult to sell units with poor orientation, no view and shade in the garden.

2. The business conditions of the shops in the area are sluggish and their sales performance is poor.

Countermeasures:

1. Rename units with poor orientation, shade, and no view as special units, and sell them in limited quantities as special units in a timely manner. Promote sales through advertising hype, the gap between overall image and price, and value-added gifts.

2. There are two reasons for the sluggish store operation and poor sales performance.

Firstly, the area is not very popular, and secondly, the garden is too close to a large shopping mall.

Therefore, there are two countermeasures:

First, detonate residential sales, increase the popularity of the area, and promote the operation and sales of shops;

Second, according to the area Characteristic operations are carried out based on the residents’ occupational characteristics, age structure, psychological characteristics, pursuit of preferences and actual needs. For example: high-end lounges, coffee shops, etc.

6. Image positioning

Based on the characteristics of the property project and the special identity, social status and life stage of the target home buying group, we position the property project as: highlighting life The highest realm, a perfect residence for extraordinary enjoyment of life.

Main slogan:

Brilliant life, extraordinary enjoyment

The garden provides (for you) more than just a satisfactory residence

Brilliant Life

Most of Garden’s target home buyers are young and middle-aged bosses and managers with successful careers, or middle-aged and elderly people with fixed asset investments. Therefore, their lives are unique and brilliant. Project Planning Book Sample 4

The year of 20xx is coming to an end. It has been two months since I entered the company. Let me summarize my work experience.

1. Professional skills

1. Planning proposal writing

The core of the planning proposal is to position the project and how to achieve this positioning in all aspects .

Every planning project has many fancy parts. One is to enhance the feeling of project positioning, the other is to be beautiful, and the third is to show the ability.

There are templates and routines for planning projects. After writing a few, you can apply a large number of templates unconsciously. When the requirements are not high, a suitable template can be used in large quantities, both in terms of layout and text, and you only need to change some of the text inside. Because our company has many agency projects, we can find almost all the templates that need to be used, which is very convenient for me as a newbie in planning. If necessary, I can also make a more beautiful template myself.

2. Newspaper and publicity

In terms of news and publicity, I have simply written some words about grand openings and honorary openings that I don’t usually feel. I don’t think it’s easy anymore. Maybe it’s because I just started writing. Anyway, there are routines.

The advertising content of the entire project is divided into stages: 1. Preparation period 2. Water storage period 3. Preheating period 4. Strong sales period 5. Sustained sales period 6. Opening period 7. Market support The focus of advertising in each stage is different. For example, in the preparation period and the water storage period, it focuses on the overall concept and positioning and keynote publicity. In the warm-up period, it involves a little product information, and in the strong sales period or In the future, specific product information will be reflected, and various marketing activities will be mixed in at each stage.

3. Case site improvement plan

Because developers are accustomed to the layout of their case sites, they have ignored many obvious areas that need improvement. Or you only think of one or two points and cannot become a system. The agent stands from the perspective of a bystander and it is necessary to correct it professionally.

When we were working on a case improvement plan for the Bund Center, we found that the developer had too many things to worry about because a few leaders had to focus on sales and did not have a dedicated promotion department; the problems left over from the past were quite complex. Seriously, the previous leader’s style was to think one thing at a time and do it one by one, without any coherence. The images for publicity and promotion were based on his preference and were mixed with a variety of bright colors, which failed to reflect the high-end quality of the project. When we took over this project, we lamented that such a good project was really buried in the air. In the improvement plan, we proposed a pan-site concept and expanded the project's publicity and exhibition to within one kilometer of the surrounding area. Everything from road flags, display boards, construction site fences, anti-aircraft guns to sales office packaging were all changed uniformly. The high-end and orderly look of the project The image came out immediately.

4. Specific activity plan

What the activities show are actually simple things to gather popularity and highlight the quality of the real estate. What is really important is the core of the activity and what it wants to achieve. effect.

For example, if you are participating in a real estate exhibition, what do you want to show at the real estate exhibition? Some real estate displays are focused on positioning and quality, some real estate will be heavily discounted and promoted at the real estate exhibition, and some real estate will use High-quality activities attract transactions and are relatively subtle promotions.

5. Stepping on the market

What is the purpose of stepping on the market? It’s time to start. The manager asked me to step on the market. I was very dizzy. I walked around the building and came back. , the salesperson talked a lot, and I didn’t know what to listen to. There were all kinds of things in the building, and I didn’t know which ones to focus on and which ones to note down. In fact, all the information you need to know can be found online, and our company's real estate information research is very powerful, and we can check the sales status of each property (but there is a certain lag). You must have a strong purpose when stepping on the plate.

When the planning manager led me, the first step was to look at the project resources, on-site packaging, community design and product details. These are all things that can only be known by going to the project site to see and think about it. Why do they set the price this way? Is the project popular with the market? Where are the consumers mainly coming from? However, the requirements are relatively emotional and you only need to know a little bit about the market conditions. Project Planning Book Sample 5

Since this year, under the leadership of the board of directors and through the efforts of all employees, the company has carried out all work in an all-round way, and the XX brand has gained initial recognition from the society. Generally speaking, the results are quite gratifying. In order to bring the company's work to a new level, in the new year, the company will focus on one center, two establishments, three adjustments, four enrichments, and five promotions.

The work plan is as follows:

1. Focus on the construction of XX project and effectively complete the marketing tasks

XX project is a key provincial and municipal project. The Municipal Party Committee and the Municipal Government have placed ardent expectations on it. Due to the social benefits and potential economic benefits contained in the project, we must build it without screwing it up; we can only move forward, not stagnate or even retreat. Therefore, the company plans to:

(1) Ensure that the XX project is fully started in the first quarter and strive to basically complete the first phase of construction tasks within the year.

The first phase of the XX project covers an area of ??60 acres, with a total investment of 160 million yuan and a construction area of ??126,000 square meters. The buildings are the podium of XX Commercial Plaza, the podium of XX Building and a logistics warehouse.

1. Land acquisition and demolition work.

The land acquisition and demolition work for the first phase of the project must be completed before and after the Spring Festival. A land acquisition survey was completed in January, and the demolition of undocumented houses within the land acquisition scope was completed in February. In March, the demolition of certified houses within the land acquisition scope and the expropriation of land for the land reserve center and collective land were completed. The coordination between various departments is mainly carried out by the general manager's office, with the cooperation of the consulting office and the specific operations of the engineering department. After the project enters the implementation stage, the Engineering Department should pay close attention to the land acquisition and demolition work of the second phase of the project and adjust the main direction in a timely manner.

2. Project contract and start of construction.

In January, the bidding agency contract was signed, and the project entered the bidding stage. In February, it was determined that the competent construction companies will sign construction contracts in parallel; the supervision companies that were identified will sign supervision contracts in parallel. The project officially started construction in March. In addition, the engineering department should strengthen the archiving management of project contracts and various types of materials, classify them into categories, and have files available for inspection. Establish a complete set of project archives.

3. Apply for construction work.

The engineering department should submit the project for construction and approval in a timely manner and follow up on the drawing design. The design of the schematic drawing will be completed in January; the design of the expanded drawing will be completed in February. During the undertaking process, the engineering department should be good at straightening out the relationship with relevant departments, and should not affect the start of the project due to delays in construction application.

4. Project quality.

The XX project is a provincial and municipal key project and also an image project of the XX brand. Therefore, it is particularly important to do a good job in project quality. While assisting the engineering supervision company, the engineering department should gradually establish the company's engineering quality supervision system. Focusing on supervision and supplementing ourselves, we strive to build the XX project into a provincial excellent project.

5. Budget and final accounts work.

The engineering department and the finance department must strictly control the project budget and final accounts. Strictly implement the agreed quota standards, and shall not increase the project volume without authorization and make settlements without evidence. Don't pay for projects beyond the budget.

(2) Earnestly complete the annual marketing tasks and ensure that the project progress is not out of line

The company has determined the annual sales tasks for medical stores, property-right hotels, and apartment-style office buildings in 2006 is 150 million yuan. The completion of this task is directly related to the realization of the first phase of the project tasks. Therefore, we must do a good job in marketing this big article.

1. Marketing work plan, teaching work plan, accounting work plan, investment promotion work plan

2. Clothing store work plan, project plan, enterprise plan , training plan, business plan template

3. Implement the decomposition of real estate tasks to ensure that the planning agency contract is fulfilled.

In 20xx, the company's sales task for various types of real estate is 150 million yuan, including 15 million yuan in the first quarter, 45 million yuan in the second quarter, 45 million yuan in the third quarter, and 45 million yuan in the fourth quarter. According to the agreement signed by XX, the carrier of this task is the planning agency. After discussion between the two parties, a new annual task lump sum contract should be signed in January. In order to complete the annual marketing tasks, we suggest that the planning agency can decompose the real estate tasks and assign them to the person and the piece. Instead of relying solely on investment halls or center activities. A more flexible sales method can be adopted to fully complete the annual sales tasks and fundamentally ensure the follow-up of project funds. In terms of marketing forms, plans such as group purchases, center activity promotions, and door-to-door promotions should be improved, and efforts should be made to create new marketing models to form self-marketing characteristics.

4. Reasonably use advertising forms to build brands and expand marketing

In the new year, the company will further expand advertising investment based on 20xx.

The first purpose is to build the XX brand, and the second is to expand real estate marketing. In terms of advertising and marketing planning, XX should work hard on advertising types, data statistics, effect evaluation, cycle planning, novel design, layout creativity, color tone processing, etc., to avoid similar layouts, ineffective duplication, rigid design, lack of creativity, etc. of production.

5. Strive to cultivate the marketing team and gradually improve the incentive mechanism.

The real estate consultants of the planning agency and the marketing personnel of the company's marketing department are an organic cooperative group. In the new year, the company will make full use of these resources. Planning agencies should first do a good job in training marketing personnel on basic knowledge, so that marketing personnel can become a team that can endure hardships, have skills, and be good at promotion. The second step is to gradually improve the marketing incentive mechanism and establish marketing reward methods in the system. The specific reward plan is drafted by the marketing department.

6. Expand financing channels and tap social potential

It is planned to broaden financing channels through bank-trust financing, manufacturer financing, social financing, treasury bond financing, group financing and other methods. Expand capital flow through methods such as share transfer and share expansion to ensure the timely arrival of construction funds for the XX project.

(3) Comprehensively launch the investment promotion process and focus on results.

Investment promotion work is an important foundation for the operation of XX after its completion. Whether the work is carried out smoothly or not will directly affect the company's real estate sales. Therefore, in the new year, investment promotion work should be carried out in a planned, targeted, timely and appropriate manner.

1. Develop feasible investment policies based on the current status of the pharmaceutical market

According to the contract signed between the company and the planning agency, XX should issue the "Investment Plan" and "Investment Plan" last year Manual", but this work is currently lagging behind. The company requires that the above two books be prepared and released by the planning agency in the first quarter. In order to take into account the pharmaceutical market situation, it is planned that the Investment Promotion Department will be responsible for drafting a separate "Investment Promotion Measures" and require the Investment Promotion Department to issue the first draft in January.

2. Form an investment team and operate in a virtuous cycle

From the analysis of the gains and losses of investment work in the past year, an important reason is the lack of investment team and insufficient personnel. In the new year, while introducing a competition mechanism, the investment promotion team will be equipped with personnel who meet the quality requirements, have strong professionalism and pioneering ability, so that the investment promotion work will enter a virtuous cycle.

3. Clarify investment promotion tasks and lay a solid foundation for operation

The first phase of the XX project is planned to be completed by the end of this year and will be put into operation in January next year. Therefore, the presence of manufacturers, general distributors, and general agents is the basis of operation. We cannot wait for the rice to be put into the pot, but should go ahead with the food and grass before the troops and horses arrive. This year, 300 manufacturing companies, general distributors, general agents, and pharmaceutical commercial agencies will be recruited. It is jointly borne by the planning agency and the investment department.

4. Be prepared for logistics operations and make reasonable, effective and timely investments

Pharmaceutical logistics is different from traditional pharmaceutical business. It requires pharmaceutical logistics companies to not only build a pharmaceutical trading platform, but also have transportation and distribution capabilities. The improvement and configuration of the pharmaceutical logistics system are different from traditional medicine. More importantly, the electronic management is fully implemented in terms of timely and fast exchange of information functions. Therefore, in the new year, the company will cooperate with the Municipal Logistics Research Institute, sign a cooperation agreement and perform its duties according to the contract agreement. In order to make the company's operations more market-oriented, the company plans to establish a logistics department, formulate an operation plan for the XX pharmaceutical logistics system, and determine the components of facilities and equipment, operating processes, management mechanisms, etc. This work is carried out with the consent of the Board of Directors.

2. Taking brand building as the long-term goal, gradually completing two establishments

XX brand building is one of the company's strategic goals. The success of modern brand building must rely on the modern management model of the enterprise. In the new year, we will work hard to establish a group company and a modern enterprise management system, and gradually build the company into a large private enterprise group.

1. Register and establish an enterprise group and continuously expand the company's scale

In 20xx, the company will register and establish XX Group Company on the premise that it can meet the registered capital requirements.

At the same time, we will independently register or change the names of our subsidiaries, namely: XX Co., Ltd. (established) XX Co., Ltd. (to be renamed) XX Property Management Co., Ltd. (established) XX Real Estate Development Co., Ltd. (established) XX Da Hotel Management Co., Ltd. (to be established) XX Group and its subsidiaries have preparatory personnel (all part-time) and branches as follows:

① XX Group: XX, XX, XX, X, Financial Director ( To be determined), XX Group Company has: Office, Human Resources Department, Finance Department, Corporate Management Department, Corporate Planning Department, Engineering Department

②XX Pharmaceutical Co., Ltd.: XX, XX, XX

③XX Pharmaceutical Logistics Center: XX, XX, XX

④XX Real Estate Development Co., Ltd.: XX, XX, XX

⑤XX Property Management Co., Ltd.: XX, XX, XX

⑥XX Hotel Management Co., Ltd.: XX, XX, and other personnel are to be determined

The company’s vision is that under the unified leadership of the group company, each subsidiary will implement independent accounting and independently complete annual profit targets and Other relevant indicators will enhance the group's competitiveness as a whole.

2. Establish a modern enterprise management system and implement work standards to ensure people arrive at their jobs.

The efficient operation of modern enterprises all comes from the efficient management of enterprises. In the new year, the company will formulate the company's work standards in accordance with relevant national norms, regulations, etc., and staff will be on duty. All work is carried out according to standard procedures, reducing human command, and gradually forming an enterprise management system with XX characteristics. At the same time, we formulate job responsibilities and work processes according to different positions, strengthen corporate management awareness, maximize corporate management levels, and seek benefits from management.

3. Taking the development of XX as a historical opportunity, accelerate three internal adjustments

The development of XX is a historical mission and a requirement of the market. We should adapt to the needs of this era, Continuously improve ourselves, develop ourselves, adjust mechanisms, gather internal strength, and rationally utilize the energy of employees so that XX Group can stand proudly in the pharmaceutical industry.

1. Personnel adjustment

The personnel adjustment work has been launched. The company follows the principle of "making the best use of people's talents." Maximize the innovative ability of employees and fully affirm their pragmatic spirit.

2. Organizational adjustment

Organizational adjustment currently mainly refers to the adjustment of the internal organization of XX Co., Ltd. The currently established departments are: General Manager's Office, Office, Engineering Department, Marketing Department, Investment Department, and Finance Department, that is, two offices and four departments. As the XX project enters the construction stage, it is planned to add human resources department, logistics department, corporate planning department and other departments to become the foundation of the group company. Four independent legal person companies, XX Real Estate, XX Pharmaceutical Commercial Company, XX Logistics Center and XX Property Management, have entered the preparatory period and will officially operate independently next year. Make the company's internal organization a unity with complete functional elements and reasonable division of labor.

3. Adjustment of the regular meeting system

The regular meeting system implemented in 20xx has played a good role in summarizing and improving staged work and arranging work during the period. In the new year, while adhering to the regular meeting system, we will make the following adjustments:

First, the time of regular meetings. Held every Saturday morning.

The second is meeting hosting. In addition to work summary and work arrangements, each regular meeting determines a work theme and is chaired by the general manager, deputy general manager and chief engineer in charge of the work.

The third is to establish a regular meeting work arrangement inspection system, that is, the implementation department should report the implementation status of the work assigned at the previous meeting within the specified time period, so as to summarize experience, improve methods, and improve.

The fourth is to continuously enrich the foundation of enterprise development based on the premise of actively developing the potential of employees

XX’s corporate spirit is based on all things and is people-oriented; harmony and truth-seeking, scientific truth-seeking determine the XX brand To build, the establishment of XX Group must enrich the basic work, enrich all kinds of talents, enrich the corporate culture, and enrich the comprehensive quality. In the new year, the company will carry out solid work on the "four enrichments".

1. Enrich the basic work and improve the business environment

The company refers to the enrichment of the basic work, which mainly means that the work of each department and position must be done in place, in detail, and in line with the requirements. Work standards.

Do small things carefully and do small things thoroughly. Be pragmatic and not vain, be pragmatic and not exaggerated. Standardize behavior and be meticulous. Improve the internal working environment and external operating environment by doing basic work well. The main standards of this work are determined by the company's "Work Manual" formulated by the office, and employees are required to strictly implement it. In order to effectively supervise the pros and cons of the basic work of each department, the company will organize the preparation of "XX Work Updates" by the office in the new year, with an issue every half month.

2. Enrich all types of talents and improve employee structure

Competition among enterprises is ultimately a competition for talents. We should fully realize that there is a gap between the current job suitability rate of the company's employees and modern standards

In 20xx, the company will formulate recruitment conditions for various types of personnel and set up a recruitment process based on the actual needs of the company. , purposefully absorb all kinds of talents who are willing to serve XX, and establish a XX professional talent pool accordingly to meet the needs of various positions in XX Group Company.

3. Enrich corporate culture and improve humanistic spirit

A strong corporate culture is also a sign of strong competitiveness. In the new year, while XX planning agency is carrying out marketing planning, it should also take new measures in promoting XX culture. Externally, it is the need of XX brand, and internally, it is the specific requirement of establishing a harmonious enterprise. Therefore, the formation, sublimation, and abandonment of XX culture should focus on the XX corporate spirit and form a XX corporate culture with rich connotations.

4. Enrich comprehensive quality and improve business skills

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