Ctrip's first "treasure campsite" word-of-mouth list has reached five times that of last year.

On April 22nd, Ctrip released the word-of-mouth list of "Treasure Campsite" camping theme, and recommended camping products for travel users in the form of a list for the first time. Ctrip Camping Theme Word-of-Mouth List is based on the comprehensive score of campsite supporting facilities, service personnel, safety, tent density, activity, gameplay richness and other factors, and 1000 word-of-mouth campsites are selected from more than 0/000 campsite products on the platform. On the whole, these "treasure campsites" cover 37 cities across the country, which are divided into city lists and surrounding lists, covering the needs of users in long-distance theme camping and local surrounding camping.

The person in charge of Ctrip camping said frankly that the launch of the word-of-mouth list of "Treasure Campsite" is the rich accumulation of Ctrip in camping outlets, and the background is that the demand and supply of camping consumption on Ctrip platform are booming. The data shows that since the second half of 20021,the number of camping products on Ctrip platform has increased by nearly 10 times. At present, there are products covering 28 provinces 120 cities for consumers to choose from. As of the beginning of April this year, the number of users who signed up for camping tours through Ctrip was more than five times that of last year.

Local Zhou Bianyou camping accounts for 85%

It is understood that camping products need to pass strict qualification screening when they go online, and low-quality campsites will be filtered out; At the same time, qualified campsites will continue to receive comprehensive evaluation of camp safety, supporting facilities, service ratio, tent density, activity richness and other factors, and get scores. Ctrip's camping theme word-of-mouth list this time is one in a hundred, one in a hundred.

The user's evaluation of the campsite is also an important index that affects the campsite score. From the perspective of tourist destinations, Ctrip data shows that the proportion of camping users in first-tier cities is as high as 60%, new first-tier users account for 25%, and users in second-,third-tier and below cities account for 10% and 5% respectively. At present, the trend of camping tourism in Zhou Bianyou is very obvious. Local+surrounding camping products registered on Ctrip platform account for 85%, and local products account for more than 50%.

The most popular TOP 10 camping destinations in 2022 are Guangzhou, Shanghai, Qingyuan, Foshan, Huizhou, Anji, Shenzhen, Sanya, Hangzhou and Beijing. These destinations have the characteristics of high outdoor travel demand of urban residents, wide distribution of campsites, and less than 3 hours' drive from the urban area. It is also worth noting that a large number of popular campsites are concentrated in East China and South China. The above-mentioned cities are also famous in the city list and surrounding list of this "Ctrip Bao Camping Word of Mouth List".

Overnight campers are all in 700 yuan.

Ctrip said that at present, the platform has opened a complete link of camping products "from content to transaction". In addition to the camping notes shared by a large number of users on the platform, Ctrip has also produced a professional "Camping Raiders Guide", which includes a series of contents such as camping popular science, gameplay teaching, photo raiders, and camping special experience. To help novice players quickly unlock different camping games.

The data shows that the click rate of camping content embedded products is higher than other types of products: among them, the click rate of camping content-related products is about 3 times that of Ctrip's tourism content market and 1.8 times that of Ctrip's comparable content market. In view of the upcoming camping season, Ctrip Community also launched the # Let's Camping Together # topic activity, which was jointly promoted by online and offline channels of merchants. At present, users have been inspired to produce 10000+ fresh and high-quality camping content. With the blessing of Ctrip content, "quick decision-making" has also become a major feature of camping consumption. The data shows that 75% Ctrip users place orders for camping products within 5 days, and 50% users place orders within 2 days.

Reflected in the specific consumption level, Ctrip data shows that the cost of camping travel is between the ticket cost of scenic spots and the booking cost of surrounding hotels. Up to now, the per capita consumption of camping products purchased through Ctrip is around 600 yuan. Among them, the per capita cost of overnight camping products is around 700 yuan, the per capita cost of overnight camping products is around 400 yuan, and the per capita cost of simple camp tickets is around 200 yuan. From the perspective of product types, tourists who choose to camp for the night account for as much as 80% of the exquisite camping products.

According to the person in charge of Ctrip's word-of-mouth list, Ctrip's camping word-of-mouth list will be updated once a month according to the selection mechanism, and consumers can check the latest rankings of campsites around them at any time on the "word-of-mouth list" channel on Ctrip's homepage. During the May Day holiday, Ctrip will also launch the "Ctrip Treasure Campsite" online and offline, landing 100 high-quality campsites and increasing traffic support. In the future, Ctrip will also make full use of the abundant "camping+"fragmentation resources, empower the camping supply chain, expand the product form of the camp, recommend the most reliable camping products for consumers, and help campers tap more profit growth points.