How to increase hotel turnover?

The consultant of Hi Peanut Hotel will answer your questions:

Make a statistical analysis of the existing customers: individual customers/intermediaries/agreements/members/conferences/tours /OTA and so on.

individual,

when a guest enters a hotel with psychological expectation, it only takes 12 seconds to communicate with the hotel staff for three sentences or less, and then he can basically determine whether to stay in this hotel. This is called that we will never have a second chance to give the guest a first impression.

so: is your lobby clean? Are the items in order? Is there a greeting and a smile at the front desk? Does every staff member smile when facing the guests? Is there a standard and systematic training for visiting rooms? Can you introduce the advantages and disadvantages of the hotel to the guests accurately, completely and honestly?

Intermediary,

Most of the guests who make reservations through the Internet are individual business travelers, who have a budget for their own check-in methods and expenses, a basic plan for their itinerary, their own requirements and cognition for the hotel, and are also a type of tourists with a high complaint rate.

how many of the top ten agencies in China have you opened? Communicate regularly with all the room controllers? Have you had dinner with the regional manager? What do they look like? Do online reviews reply regularly? Have you communicated with the bad guests? Do you collect guests' opinions regularly?

Agreement,

This is purely a matter of hotel sales.

how long has the hotel agreement customer file been established? How often is it updated? Have you drawn a business circle of one kilometer, three kilometers and five kilometers? Did you row and run? Run? How long ago did you run? Where is the building with high output? Don't say there is no company around you! Don't you come to the canteen opened by the foreign couple next to your intersection? Where to sleep when you come? Sleep at your house? Didn't sleep. Where did you sleep at your house?

Members,

Members have a high awareness of the brand, and hotel chains under the same brand are often the first choice. What you need to do is to meet the brand implementation standards contained in the corporate culture as far as possible. There is nothing to say about this. Just look at how many points you can get in the quality inspection of this hotel group.

The key to the meeting

lies in the collection and arrangement of information, and at the same time, it is predicted in combination with the hotel business cycle and previous market conditions. Since he understands it, he won't say much.

tourism,

combining the operation mode of agreement source and conference source.

I emphasize that the geographical location of the hotel has nothing to do with whether there are tourists, but the rebate of the travel agency is directly related. You don't have tourists because you are far away from the scenic spot, but because you don't have more rebates and commissions as compensation when you are far away, or you don't strive for such compensation for your partners. Most budget hotels are waiting for death when facing this problem.

OTA,

master a formula: "transaction amount = flow x conversion rate x customer unit price"; This trading formula can be said to be a tool used by all major OTA platforms. For the hotel industry, whether Ctrip, Meituan or Flying Pig are essentially running this trading formula. Then increase the flow and increase the conversion rate, and the transaction volume will naturally increase.