Traditional Culture Encyclopedia - Hotel franchise - What is the occupancy rate of Jinmao Hotel after the epidemic?
What is the occupancy rate of Jinmao Hotel after the epidemic?
In response to the epidemic situation, the hotel took relevant measures, started the company's emergency plan, strictly implemented various safety prevention and control measures of its properties, and implemented certain rent reduction and exemption policies for some difficult merchants during the Spring Festival. Secondly, in view of the impact of the epidemic on the company's operation and cash flow, the company made every effort to reduce non-emergency costs and actively sought policy support. During the epidemic, the operating cost of its hotels decreased by more than 50% compared with that before the epidemic. The management of Jinmao Hotel said that although the epidemic situation in the first half of the year had a certain impact on the company's economy, the company had sufficient capital reserves and did not affect the operation and development of the hotel at all.
At the same time, Jinmao Hotel said that it is actively preparing various sales and marketing strategies after the resumption of business travel, with a view to improving operating efficiency in the future. According to STRGlobal's market data, the income per room in different areas of Jinmao Hotel is in line with the market average. Chairman of the Board of Directors of Jinmao Hotel pointed out that affected by the COVID-19 epidemic, the consumer market was hit hard, the tourism industry entered a cold winter, domestic and foreign tourism was basically suspended, personal and corporate travel was also restricted, and the hotel market prosperity index and business performance fell to the bottom. However, Li Congrui believes that with the easing of the domestic epidemic, the pent-up demand for consumer tourism will be released, and with the resumption of work and production, the hotel occupancy rate will slowly pick up.
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