Traditional Culture Encyclopedia - Hotel franchise - Why is B&B so popular in recent years?
Why is B&B so popular in recent years?
The traditional commercial real estate projects in our hospital have plummeted, and the transformation of tourist resorts, theme parks and folk villages has become the main force, which can also reflect from the side that the market has begun to enter a period of intense adjustment. Design engineering, like all industries, must take a new road of differentiated management and find core concepts and products different from others.
I believe that the subject, like me, obviously feels a common problem of hotel operators now:
Everyone is desperately telling stories, building feelings, trying to make themselves look full of fairy tales, and secretly competing who is the king of "out of touch".
There is nothing wrong with this in itself. Even in the initial stage, such a concept and positioning is very suitable. B&B needs to get rid of the industrialized state of "one thousand stores and one side" brought by express hotels or standard star hotels quickly, but with the rapid rise of the concept of B&B at this stage, this is obviously not enough.
How to find something attractive enough?
You can't start directly from design, management or feeling, you must first focus on the product itself. Why do consumers want to come to you? As a tourist destination, there must be enough projects to support them for a day or two. First, there must be fun, delicious and beautiful. I think the second question is whether B&B itself has design attributes and complete facilities.
I run a homestay myself. Of course, we are still very young and try to make mistakes in our groping. Sending my little ideas to Zhihu is purely a brick and a jade. I hope everyone can help me. At the same time, in order to avoid the suspicion of advertising, the location and name of the project will not appear in this article.
Please look at a picture first:
You all know this, the sport that crooked fruit people play every day; Quite attractive, isn't it? It is both exciting and not dangerous. The only one in a second-tier provincial capital city in central China.
Look at another one:
The scientific name of this "four-wheel drive motorcycle" is all-terrain off-road vehicle; Needless to say, you should have guessed what our core attraction is.
With the premise of attracting people to come and play, the design orientation of the hotel itself is the same.
Let's look at a set of pictures first:
The appearance of this homestay is hidden in the downtown area of the suburbs of big cities; In the afternoon in the suburbs, the sun is particularly dazzling. If you are tired of playing outdoor sports, you must also want to come in and have a few iced drinks. Come and welcome. Sit inside.
Wash away the traces of exercise during the day and feel the pastoral breeze in the country at night;
The only thing to note is that,
It's very cold in the country at night. Remember to wear an extra coat. ...
The above is my little share. To sum up, the core attractions of B&B include Qian Qian, handmade experience, outdoor sports, tea culture, parent-child tour and N possibilities. Find an interesting and unique core, and add your own carefully designed house and service, so you don't have to tell too many stories and feelings. Careful management is feelings.
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