Marketing plan of the sales department

In order to ensure the effectiveness of our efforts, we must make a plan in advance, which is a business plan, specifying the time, place, purpose, expected effect, budget and method of specific actions. What problems should we pay attention to when making a plan? The following is the marketing plan of the sales department that I helped you sort out. Welcome to read the collection.

The purpose and significance of the marketing plan 1 of the sales department;

The year of 20xx coincides with the Year of the Loong, and the dragon is a symbol of the totem of the Chinese nation, which has a very special significance in the hearts of China people. On the special time node of China traditional folk festival Dragon Head Rise on February 2nd, the theme activity of Dragon Head Rise in Tropical Rainforest Hotel was planned and implemented to enhance the hotel's popularity and brand. Highlight the cultural atmosphere and details of the hotel; Improve the visibility of the store and promote in-store sales through gift activities.

Activity theme:

Spring Dragon Rising Day, Fu Rui Rainforest.

Time and place of activity:

20xx February 22 (starting from the first day of the second lunar month) 20xx February 26 (depending on the specific situation, whether to postpone it)

Location:

Rainforest hotel outdoor parking lot Rainforest hotel in-store lobby Rainforest hotel buffet area

Specific content of the activity:

First, the outdoor parking lot of the tropical rainforest hotel Chunlong looks up at the rainforest and wishes you and me.

The hotel purchased a full-length 13m dragon dance, and the hotel staff held it high around the hotel at a specific time (20:00-2 1:00 pm) to create a special activity content and atmosphere with high eyeball effect. It can improve the popularity and brand of tropical rain forest hotel and highlight the cultural heritage of the hotel. In line with the theme of the event, you and I will visit the rainforest in February 2nd spring (which coincides with the Year of the Loong in the 20xx year of the lunar calendar, and this event can last for a long time and be carried out all year round). This dragon is the only performing dragon that can shine in Shenyang, and it is bound to achieve a very cost-effective and impressive publicity effect.

Second, the consumption in the lobby of the tropical rain forest hotel is equivalent to giving away tea and playing with water in the spring.

During the event, the hotel will promote the gift-buying activity, that is, if you spend 1888 yuan in the store, you will get a gift box worth 328 yuan (the purchase price is suggested to be within 1000 yuan). Tea set is one of the representative products of China classical culture. This event not only showed the charm of tropical rainforest hotel culture, but also indirectly stimulated in-store consumption through gift-giving activities. It is recommended to buy a special tea set with dragon theme, such as a walk-on in spring.

Third, the tropical rainforest hotel buffet area Rainforest buffet enjoys the dragon banquet, which is healthy and safe.

During the event, the hotel buffet area added a dragon banquet category: Longer jiaozi; Longxu Noodles; Longan wonton; Longlin Spring Cake; Longtaitou northeast pig head meat.

Grasp the meaning and content of China traditional festival Dragon Boat Festival during the Spring Festival, move to the rainforest buffet area, increase the core competitiveness of buffet products, increase the added value of buffet products during the event, and enhance the enthusiasm of customers for buffet consumption.

Specific publicity content of the activity:

Spring Dragon Rising Day, Fu Rui Rainforest.

In the spring of February, the dragon opened his eyes and chose a good corner to see Gan Kun. On February 2 nd, the dragon looked up and swam through the rainforest, wishing you and me well.

Activity 1: Chunlong looks up at the rainforest and wishes you and me.

During the activity, there will be a glowing red dragon descending from the rainforest. When you see Longnaxi, bless you and me. Every night at 20:00-2 1:00, Longyou Rainforest is outdoors, which will bring you good luck and avoid disaster.

Activity 2: Give tea gifts when consumption reaches a certain amount, and play with water by the spring.

During the activity, customers who spend more than 1888 yuan in the store (the above consumption amount is the actual amount generated by cash and bank card consumption, except the purchase of stored-value cards) will be presented with one set of Chunlongtao art tea sets, and two sets will be presented at the age of 3776 (and so on, there is no upper limit), and the quantity is limited until the stock lasts. Activity 3: Enjoy the dragon banquet in the rainforest, which is healthy and safe.

During the event, the hotel buffet area added a dragon banquet category: Longer jiaozi; Longxu Noodles; Longan wonton; Longlin Spring Cake; Longtaitou northeast pig head meat. Increase the quantity without increasing the price, enjoy the dragon banquet, and wish you a healthy and safe the Year of the Loong.

Activities and publicity channels:

Outside the store, in-store LED screen, X-display member SMS

Expected value of the expected goal of the activity:

First, further enhance the popularity and brand of tropical rain forest hotels through activities;

The second is to increase the charm of China classical culture for shops and enhance the core competitiveness of hotels;

Third, indirectly promote in-store sales during the event through gift-giving activities;

Fourthly, increase the categories of buffet, and incorporate the moral content of China folk custom, further deduce the topic to promote buffet sales, and enhance the brand and core competitiveness of the hotel.

Five, a one-time purchase of luminous dragon is in line with the theme of the Year of the Loong, and it should be carried out for a long time. It can form a unique and exclusive publicity content of tropical rain forest hotel, which plays a good role in attracting the attention of the audience and enhancing the popularity and brand of hotel publicity.

Theme marketing scheme 2 of sales department activities:

Qi Jiatong and Wang Caihe celebrate the Happy Shopping Year in the Spring Festival.

Activity purpose:

Stabilize old customers, develop new customers, guide consumers and increase sales during the holiday season.

Activity time:

20xx65438+1October 27th 20xx65438+1October 3rd1.

Activity 1: Welcome the New Year, celebrate the New Year and send Spring Festival couplets.

Activity time: 20xx65438+1October 27th.

Activities: All customers who shop in this supermarket can get a 20xx desk calendar at the designated place in the store. Limited to 5 people, while stocks last.

Operation method:

1, designate the collection area at the cashier's office at the breakout, and assign a special person to be responsible for the distribution of Spring Festival couplets;

2. After the activity, sort out the distribution details of Spring Festival couplets at the breakout, indicate the breakout number and return them to the marketing department.

Activity 2: Give gifts on New Year's Eve.

Activity time: 20x65438+1October 27th 20x65438+1October 3rd1.

Activity content:

Every time you shop in 88 yuan in this supermarket, you can get a new year's red envelope at the designated place of the branch with the voucher and silver receipt, and the shopping amount will not be accumulated. Customers get corresponding New Year benefits in this supermarket with the corresponding preferential terms in the red envelope.

Operation method:

1, the card needs to be stamped with a special exit seal;

2. After the card is exchanged, it should be indicated that it has been exchanged and recovered;

2. New Year card design and production (marketing department) activity store 65438+February 24th to the marketing department to collect;

3. Red Seal Production (Marketing Department) activity store 65438+picked it up at the Marketing Department on February 24th;

4. Deliver the details of the redeemed goods and cards to the marketing department on June 65438+1October 65438+February after the end of the activity redemption;

5. Count the total number of each level of the red chapter every day.

Activity 3: Send a gift to celebrate the Spring Festival.

Activity time: 20xx65438+February 31-20xx65438+1October 18.

Activity content: Anyone who buys xx and xx series paper single cashier bars in xx supermarket activity shop, with the amount of 2 pieces in 2 yuan and 4 yuan, can get 1 xx couple wallet worth 2.8 yuan with the cashier bars at most.

Operation method:

Gifts are sent directly to the material warehouse of the distribution center, which uniformly distributes them to relevant activity stores, and records the quantity and weight of the gifts sent.

1. After the activity, on June 2nd 1, the cashier receipt will be statistically sorted out and returned to the marketing department together with the detailed list of redemption gifts;

2. The Marketing Department shall sort out the cashier's receipt details and send them to the material warehouse. The material warehouse collects the gifts that have not been delivered by the branch according to the details and returns them to the supplier in a unified way; When the quantity is insufficient, the branch shall bear the loss amount by itself;

3. The cashier receipt provided by the marketing department is reported to the merchant for exchange of some changed goods;

Activity 4: xx is connected with the happiness of xx studio, and hundreds of families are happy to celebrate the New Year.

Activity time: 20xx 65438+1 October1.

Activity content: During the activity time, anyone who makes a one-time shopping in this supermarket reaches a certain standard will enjoy all vouchers and receipts.

Make-up, styling and clothing are provided free of charge for shopping in 58 yuan, and artistic photos are taken. Send an art photo.

Make-up, styling and clothing are provided free of charge for shopping in 88 yuan, and artistic photos are taken. Send two art photos.

One-time shopping 128 yuan provides free makeup, styling, clothing and artistic photos. Send four art photos.

One-time shopping over 2 18 yuan, free family photo, limited to 3 people, get two free.

Operation method:

1, xx Supermarket publicizes the activities on special posters and the special services of xx Studio.

2.xx Studio provides preferential support and photo support.

Based on the principle of mutual benefit, if either party fails to meet the requirements specified in the scheme, both parties shall bear all losses of the other party.

4. The promissory notes of customers who meet the amount should be stamped with the breakthrough stamp and attached with the brochure of xx Studio, so that customers can enjoy preferential treatment in xx Studio.

5. Customers can enjoy the discount up to 20xx 1.2.

7. When collecting money, the cashier checks whether the customer meets its requirements, then stamps the cashier's note and issues a brochure.

Marketing Plan of Sales Department 3 I. Theme Activity Time:

30 April-8 May

Second, the purpose of the theme activities:

May is a golden week, and there are several major festivals throughout the month, such as May 1st International Labor Day, May 4th Youth Day, Mother's Day and Children's Day. In order to better promote sales, increase customer unit price, produce more influential social effects, and further enhance Jiahui's corporate image.

Third, the theme activity theme:

Celebrate May Day, enjoy convenience and welfare, and win wonderful prizes.

Fourth, the theme activity slogan:

May 1 shopping is easy to shoot, and the grand prize is won in shopping; When the price falls to the end, it will keep running.

Verb (abbreviation for verb) advertising:

From April 30th to May 4th, DM outdoor advertising pictures introduce promotional theme activities, body banners, door banners, in-store POPs and radio publicity.

Six, site layout:

The banner at the gate, the flag in summer, the 12 tag in the special area, three billboards for getting on and off the elevator, and the advertisement sticker for taking the stairs have two huge hollows.

Seven, theme activity strategy:

1) During the Golden Week of May Day, the price fell to the bottom and a DM poster was launched. From April 30th to May 4th, single products were classified: fresh 25, food 50, non-food 40, counter 30 and old shop 25.

2) Go to xx on May Day and win the prize in shopping.

3) the low price will drop to the end, so that it will keep running.

4) On May 1 day, the final of the second "Ode to Labor" Youth Karaoke Competition was full of splendor, and many stars gathered to see the present.

5) On May 4th, Youth Day, a wonderful performance of "youthful elegance and infinite vitality".

6) On May 5th, "Visit xx on May 1 Day, Win the Grand Prize in Shopping", a wonderful performance (internal staff).

7) The registration of "Children's Talent Show on June 1st" was officially launched. Registration will be held from April 25th to May 10, and the first preliminaries will be held on May 13.

8) On Mother's Day on May 8, my mother was polite when shopping. All married female customers who come to our store for shopping on May 8th will be given a computer receipt when they shop all over 50 yuan at one time. Each person is limited to one, and the number of gifts is limited, while stocks last.

9) May 12, "Visit xx on May 1 day, and you will get a prize for shopping".

Marketing Plan of Sales Department 4 I. Purpose of the activity

Mid-Autumn Festival has always been a good time for hotels and hotels to promote sales, and it is also the best time to stimulate consumers and consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.

Second, the theme of the event:

"The Mid-Autumn Festival is full of joy, and the gifts don't stop."

Third, the activity object:

Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.

Fourth, the activity time:

September 12 to September 2 1 day

Verb (abbreviation of verb) activity form:

Discount; Gifts; draw for a prize

The concrete content of intransitive verb activity

1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.

Seven. Activity advertisement

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

Eight, other related strategies

Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.

Promotion Plan II-Anniversary Celebration-Food Festival

Activity time: September 6th, xx-September XX 10.

Objective: Consumers can not only eat hundreds of dishes with less money, but also know the characteristics of restaurants. Promote the consumption of restaurants (increase popularity) and get more surplus value (profit).

Requirements: Make consumers feel refreshed. Euphemistically called "enjoyment".

Activity form:

1, buffet, ordering, new dishes, specialties, etc.

2. Discount consumption:

3. Giving away coupons: All consumers who spend more than 100 yuan can get coupons.

4. Free Meal: Consumers who spend all of 200 yuan can get a special dish for free.

Promotion plan 3-Mid-Autumn Festival-There are so many beautiful moments in life, such as singing wine and enjoying the moon.

Address: at the gate of CCB of hotels, restaurants and restaurants.

Venue layout: temporary stage background curtain, imported audio, a set of small lanterns on the stage floor, and other background lights 16.

Activity creativity:

1. On-site guessing activity: A lantern (red light) cage with riddles is hung at the activity site. All winners can get 10 yuan coupons. Restaurants, hotels and restaurants that shape the Mid-Autumn Festival atmosphere and the cultural connotation of the south of the Yangtze River. Set up a crossword table.

2, performing arts activities planning:

(1) Award-winning question and answer: Questions about the development history of hotels, restaurants.

(2) Song and Dance: Find a song and dance troupe to perform, and host 1-2 people.

(3) Intersperse some Mid-Autumn Festival hymns for the audience to participate: invite the audience to participate, and all the songs sung have the word "moon" or chant "autumn". At least two sentences, you don't have to sing the whole song, the song can't be repeated, you sing the most, and the best singer will be rewarded (100 yuan or 50 yuan coupon).

(4) Pull beer merchants to do title sponsorship, reduce costs and promote profit increase.

(5) Large-scale distribution of mooncakes special for restaurants, hotels and restaurants: bosses, employees and guests hold cake-cutting ceremonies and distribute them to customers in a unified way.

advertising strategy

Kill two birds with one stone, that is, through an advertising anniversary celebration and Mid-Autumn Festival promotion, reduce advertising costs when information reaches the public.