Traditional Culture Encyclopedia - Hotel franchise - The hotel investigated dry goods in the early stage.

The hotel investigated dry goods in the early stage.

The preliminary investigation of the hotel determines the market positioning of the hotel, and the market positioning of the hotel determines the capital investment of the hotel; The capital investment of the hotel determines the hotel cost; Hotel cost determines the decoration of the hotel, and then determines the situation of hotel customers and hotel operation.

Therefore, before preparing for the hotel, we should do a good job in market research, properly invest funds according to the market situation, and properly position the hotel, so as to better meet the needs of hotel consumers and lay a good foundation for the long-term development of the hotel.

When conducting market research, the first thing to be solved is the problem of the respondents. If you want to make a meaningful survey, you must choose the right interviewee. It is necessary to select hotels of the same grade and scale in the region and conduct relevant investigations.

Master the location of the hotel

Although OTA and other mobile distribution channels have greatly reduced the superiority of address, address selection is still a very critical environment for the hotel industry, and new changes have taken place with the changes of the times. When guests stay in a hotel, they can't simply think that they are just staying in a hotel, but they need to extend their living space and treat it more as a tourist lifestyle.

Perfect comprehensive commercial facilities can often bring blessing effect to the hotel's popularity, but it does not mean that the hotel must choose a prosperous business district, and it needs to choose a suitable address according to the hotel's positioning. The scale, grade, architectural pattern and appearance of the hotel should match the local consumer groups.

In addition, there are many other factors to consider, such as parking lots. With the convenience of transportation, it is necessary to analyze the consumer groups within the range of 1 km to 300 km when selecting the site. The general experience in the industry is that high-end hotels should not choose residential areas or low-end consumer groups, villa hotels should choose quiet lots, and budget hotels should pay attention to the surrounding commercial facilities when selecting sites.

It should be noted that any hotel must stay away from areas with serious noise pollution such as expressway.

Preparations and requirements for hotel opening

The preparation work before the opening of the hotel is mainly to establish the departmental operation system, and make full preparations for the opening and operation after the opening in terms of people, money and materials.

Specifically including:

1. Determine the jurisdiction and responsibility of each department of the hotel.

After the managers of all departments arrive at their posts, they should first be familiar with the plane layout of the hotel, and it is best to visit it on the spot. Then according to the actual situation, determine the jurisdiction of the hotel and the main responsibilities of each department, and report specific suggestions and ideas to the general manager in writing. The division of responsibilities should be clear, preferably in writing.

2. Design the organizational structure of the hotel department.

In order to design the organization scientifically and reasonably, the managers of hotel departments should comprehensively consider various related factors, such as hotel scale, grade, building layout, facilities and equipment, market positioning, business policy and management objectives.

3. Make a list of goods purchase.

There are many affairs before the opening of the hotel, and the procurement of business supplies is a very energy-consuming work. It is very difficult to complete this task only by the purchasing department, and all business departments should assist them to complete it together. Problems that should be paid attention to when purchasing include: hotel architectural characteristics, industry standards, hotel design standards and target market positioning, hotel industry development trends, etc.

4. Write the work manuals of all departments of the hotel.

The work manual is the work guide of this department and the basis for the training and assessment of employees in this department. Generally speaking, the work manual should include job responsibilities, work procedures, rules and regulations and operation forms.

5. Participate in employee recruitment and training.

The personnel department and the hotel department managers are responsible for the recruitment and training of employees in all departments of the hotel. In the process of employee recruitment, the personnel department initially screens candidates according to the overall requirements of hotel work, and the managers of hotel departments are responsible for the good access. Training is one of the main tasks before the opening of the department. Managers of hotel departments should make feasible departmental training plans, select and train departmental trainers, guide them to prepare specific teaching plans, supervise the implementation of training plans, and ensure that the training work achieves the expected results.

6. Establish the property files of all departments of the hotel.

It is of great significance to establish the property files of all departments of the hotel before opening for the future management of all departments of the hotel. During this period, many hotel managers neglected this work and lost the opportunity to master first-hand information.

7. Simulation operation of the department

After all the preparations are basically ready, all departments of the hotel can carry out departmental simulation operation. This is not only a test of preparation, but also a solid foundation for formal operation.

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