What kind of expansion model does the 7-day hotel chain adopt? What risks and advantages will this model bring?

(1) People's living habits, working methods and values are more likely to accept traditional consumption.

(2) Customers can feel the products directly, which reduces the risk of purchase and is more secure after sale.

(3) Some people regard shopping as a fashion or an indispensable part of life.

(4) Facing the vivid explanation of products, it is often more successful to stimulate consumers' desire to buy.

Disadvantages of traditional marketing:

(1) The additional cost of goods increases, so there is no price advantage.

(2) There are geographical restrictions on commodities, and commodity information is not circulated, resulting in regional price differences.

(3) Advertising costs are high, and there are time and geographical restrictions, so it is difficult to retain information.

Traditional marketing is a kind of trade marketing, which emphasizes providing as many products and services as possible to as many customers. After long-term development, it has formed a relatively solid theoretical and practical foundation, and consumers have become accustomed to this fixed model.