Characters experience of Dong Lecheng

Dong Lecheng was born in a Jingpo family in Bangwaling Village, Chengzi Town, Longchuan County, Dehong Prefecture. Because of many brothers and sisters and financial difficulties, he left the mountain after dropping out of school and started a business to make a living.

From 65438 to 0990, Dong Lecheng started to open a grocery store called Jingcheng Store in Ruili City, and joined the border trade industry one after another, managing the border trade of various commodities such as Chinese herbal medicines. After accumulating the first fortune, the enterprise founded by Dong Lecheng from 65438 to 0996 was renamed Ruili Jingcheng Group Co., Ltd..

Since then, Jingcheng Group founded by Dong Lecheng has started to set foot in the tourism industry. Jingcheng Hotel, the first four-star hotel in Dehong history, officially opened in June 5438+February, 2000.

In 2007, according to the orientation of national industrial policy and the characteristics of local economic development, Jingcheng Group, through extensive market research and scientific demonstration, developed a number of key tourism projects, such as the Capital Dihai Hot Spring Resort Center with a total investment of 565.438+0 billion yuan, the Ruili River Eco-tourism Leisure Sports Center with a total investment of 400 million yuan, and the Dai Palace Ruins Park with a total investment of 654.38+0.6 billion yuan.

By 20 10, Jingcheng Group's industries have involved tourism, engineering construction, real estate, mineral smelting and other businesses, with assets of 2 billion yuan and more than 20 subordinate enterprises.

2065438+May 2002, Dong Lecheng called a mid-level meeting of the company and announced his plan to enter the aviation industry: four airlines, including Ruili Airlines and Dehong Business Jet Co., Ltd., were registered with a registered capital of11.50 billion yuan.

20 13 In May, Ruili Airlines, which was established by Jingcheng Group with an investment of 600 million yuan, was approved by the Civil Aviation Administration of China. On May 18, Boeing 737-700, which took off from Kunming Changshui Airport, landed at Dehong mangshi Airport, and Ruili Airlines made its maiden voyage.