Traditional Culture Encyclopedia - Hotel franchise - Tie your "red ribbon" prose essay

Tie your "red ribbon" prose essay

I don’t have a “rich dad” family background, no outstanding academic qualifications, and an unremarkable appearance. What’s even worse is that I suffer from dyslexia. I was predicted by the teacher that I will never be successful in my life. Such a life will be a challenge. To what height? The answer is: to win the reputation of "New York Real Estate Queen" and create a net worth of tens of millions of dollars. The person who created this miracle was named Barbara Kirkland, and the starting point of her success came from a "red ribbon."

When she finished high school with the worst grades and barely graduated from community college, she couldn't find a decent job at all and had to make a living by doing odd jobs. In the first year after graduation, she changed 21 jobs like a whirlwind.

The 22nd job is a waiter in a small restaurant, and the income depends on the number of visitors in the responsible area. The other waitress in the restaurant at that time was a charming blonde, and customers liked to sit in her area while their own areas were deserted. what to do? The skinny Barbara had an idea and tied a bright red ribbon on her ponytail. The big red bow was tied on her head in an exaggerated way, like a billboard on her head, attracting the attention of visitors. This trick effectively improved the situation. performance. Unexpectedly, this "red ribbon philosophy" changed the life trajectory of Barbara, who was unwilling to serve the dishes all the time.

At the age of 29, Barbara joined the emerging real estate gold rush and established her own Kirkland Company. But with no money, no connections, and even a few hundred dollars in advertising fees, you can imagine the business situation. Later, she accepted the suggestion and decided to tie a "red ribbon" for the company.

At that time, the transaction prices of New York apartments were considered business secrets and were not made public. So, she averaged the apartment sales figures of the 11 salesmen since she started her business, and then calculated the rooms in the apartment together. Calculate the "average house price", produce the first New York real estate market bulletin - the "Kirkland Report", and then send it to media reporters. Three days later, it was quoted in the New York Times, New York's largest newspaper: "According to Barbara Kirkland, president of Kirkland Real Estate, the average price..." Without spending a penny on advertising, Barbara grabbed the New York real estate market. The right to speak on the market and the right to participate in the game.

In order to make friends with Trump, a New York aristocrat, second-generation rich man, and real estate tycoon, she spent four years studying Trump’s personality and acting style. The opportunity has finally arrived! In 1985, Trump built Trump Tower, New York's first residential apartment complex. Barbara immediately included it in the statistics of the "Kirkland Report". As a result, the sales price of Trump Tower ranked fourth. She immediately sent this unpublished report to Trump. She judged that Trump, who wanted to be first in everything, would come to her door. Sure enough, an hour after the report arrived, she received a call from Trump asking her to meet the next day.

After calculating all night long, she found that if the transaction price was combined with taxes and the calculation unit was changed from "per household" to "per square foot", the average selling price per square foot of Trump Tower would be That's number one. The next day, she informed Trump of her findings and changed the Kirkland Report on the spot. Trump was so happy that two days later he published a full-page advertisement in the Wall Street Journal: According to the "Kirkland Report", Trump Tower is the king of land in the world! Since then, her company has obtained the right to sell Trump residences, including the Trump Plaza Hotel, which was sold for $90 million in 1994, setting the highest transaction value that year. With Trump as an iconic client, many big clients also followed...

In 2001, Kirkland Company became the largest residential real estate agency in New York with an annual turnover of US$2 billion, with more than 100 employees. Thousands of people, Barbara also became the queen of New York real estate. In September of the same year, she sold the company for $66 million during the peak period of New York real estate. She has been working hard for this day for 23 years.

Now, at the age of 60, Barbara is once again on the road to becoming a well-known TV personality and writer. She wants to continue to tie the "red ribbon" of her dream for herself.

No matter how harsh God is, he will still bury precious blessings and the opportunity and power to change your destiny under all kinds of hardships and tests.

Faced with a life that seems to have nothing and no chance of success, what we have to do is not to bargain with God or complain about others, but to tie our own "red ribbon" and start a new life journey step by step, just like Barbara .