Chanel themed hotel

I have always felt that the most magical way to become famous in this world is to fight each other: the harder you fight, the faster you become famous. Especially when you are a star in a niche field, this way is the best posture to become famous.

For example, Elsa elsa schiaparelli, a designer who is obviously more talented than coco chanel, lost her reputation because she retired in her later years. Now, mentioning her again, that is, "the enemy of Chanel", is the most worrying thing.

So, how prosperous is the war between them? Chanel once set fire to elsa schiaparelli's skirt with wine at a dance, which almost killed her.

I didn't expect the gentle Chanel to get angry, fierce and deadly!

But fortunately, both of them are engaged in the business of nobles and celebrities, and it is not good for each other's reputation to make it too ugly on the surface. So they are better at infighting than fighting openly.

Left: elsa schiaparelli; Right: Chanel.

1, daughter of a powerful PK peddler after a proud noble.

Two people look down on each other, in fact, you can see the clue from their different backgrounds.

Elsa schiaparelli, the daughter of an Italian aristocrat, is an outstanding scholar, such as astronomer and archaeologist.

Educated by the top Italian arts since childhood, I traveled around the world in my teens, not only visiting thousands of books, but also taking the Wan Li Road. This background doomed elsa schiaparelli to have superb artistic accomplishment and aesthetic standards, and also formed her arrogant character.

Chanel is different. As the daughter of a peasant woman and a street vendor, at the age of 12, she was sent to a monastery by her unscrupulous father because of her mother's death. At the age of 65,438+08, he was expelled from the monastery and forced to be a tailor.

In her childhood and adolescence, she had no formal education and artistic influence, only the will to survive no matter what happened and the dream of becoming a rich man.

It is this opposite family background that makes them sneer at each other.

Elsa schiaparelli looked down on Chanel:

A rural woman is also worthy of high-class business? In order to hook up with celebrities, he fabricated himself as a noble heiress. What a vain liar! And those dirty clothes, black and white, square, have no artistic flavor at all, and are only worn by inferior people.

Chanel also looked down on elsa schiaparelli and refused to mention her name, calling her "Italian";

Why does that Italian want to open a shop near me? Let everyone look up and take my customers! And those clothes are really designed by a lady who lives in the aristocratic world. They are grandstanding and flashy.

Left: elsa schiaparelli fashion advertising painting; Right: Chanel fashion advertising painting.

In this way, the two most talented female designers in the first half of the 20th century first rubbed each other hard on the ground, and then came up with different strategies to combat each other's arrogance.

2, avant-garde artist PK elegant and practical seamstress

Elsa schiaparelli adopted the popular strategy of "artists' joint sponsorship".

The joint fashion of elsa schiaparelli and avant-garde artists.

She believes that nobles who really sit at home and count money should wear clothes that meet their status, such as clothes with strong artistic sense and connotation, rather than the clothes that Chanel called simply splicing together.

Therefore, relying on her years of artistic accomplishment, she infiltrated into the circle of French artists, talked about art with them, became each other's muses, and left each other's figures in each other's works.

Elsa schiaparelli and Dali

In her affair with Picasso, a cubist painter, Picasso made a woman dress in elsa schiaparelli's clothes and jewels to please her.

Picasso's painting: In the painting, women wear clothes designed by elsa schiaparelli and jewelry.

On the other hand, according to Picasso's works, elsa schiaparelli designed the famous red python nail gloves with the theme of hands.

Left: Picasso's two-handed theme works; Right: Red python leather fingernail gloves designed by elsa schiaparelli.

Salvador dali (a surrealist painter), who cooperated with her most frequently, designed many kinds of clothing prints for elsa schiaparelli in 1930s, among which the most famous ones were lobster skirts and tearful skirts.

Left: The Duchess of Windsor wears a lobster skirt; Right: The model is wearing a tearful skirt.

However, the skeleton skirts, high-heeled shoes hats and telephone boxes that are still popular today are all their grotesque creations.

Left: skull skirt; Right: High heels and hats.

In addition, my friend Matisse (Fauvism painter) also inspired elsa schiaparelli in color. She likes to use the wild and heavy colors of Fauvism, such as scarlet, poppy red and violet.

Fauvism in elsa schiaparelli.

Elsa schiaparelli also created "shocking pink", which made him famous in the art circle and fashion circle.

1952, elsa schiaparelli designed a pink dress for the film Moulin Rouge.

Chanel chose a completely different path.

She knows very well that she can only gain a foothold in Paris by modern suits with strong practicability, so after elsa schiaparelli started to rob customers, she strengthened her own characteristics, stayed away from the unconstrained style of elsa schiaparelli and stuck to her pragmatism.

Chanel's early modern suit

In Chanel's world, wild black and white is always the first choice, and even elegant styles are inseparable from rectangles. From high-definition clothing, everyday ready-to-wear to clothing jewelry, she adopts various price gradient strategies to ensure that her products can meet the needs of women of any size, style and upper middle class.

Chanel daily ready-to-wear and artificial jewelry

This is Chanel's strategy for elsa schiaparelli: You can only wear tens of thousands of clothes in high-end places, and my clothes can be worn at work during the day and at night when you go dancing. We don't fight gorgeous, we fight to meet the needs of customers and see who laughs last.

However, Chanel thought very well, but elsa schiaparelli's abacus failed. No, elsa schiaparelli disappeared before winning.

3. Who won?

1939, after the smoke of World War II, Nazi Germany occupied France. Chanel became the mistress of Nazi officers, hiding in castle wolfenstein's hotel. Elsa schiaparelli enjoyed the benefits of contacts in the art world and went to the United States to enjoy peace.

Originally, both of them closed their fashion houses to recuperate, so why not just come back after the war and continue to be rivals?

It's a pity that the script is not written like this.

After World War II, elsa schiaparelli returned to France early and saw that the fashion circle had changed.

First, rival Chanel fled to Switzerland; Secondly, Dior, who stayed in France, took the opportunity to launch the "new look" series, which captured the hearts of French women; Finally, the last thing she wants to see is that a large number of women from the new wealth class begin to casually enter and leave her fashion house, without the elegant aesthetics of the nobility, but they are critical of their works.

Dior's "New Style" Series

In addition, the art world has also changed, and the "surrealism" and "cubism" that were once sought after by nobles are no longer popular, resulting in almost no one paying for her and these artists' co-branded clothes in the market.

Therefore, after struggling in the tide of great changes for several years, elsa schiaparelli chose to close the shop and leave Paris for fear of losing his holiday.

Just after elsa schiaparelli left France, Chanel returned to Paris and reopened the door to business.

At first, women in Paris only wanted Dior. They rejected Chanel like elsa schiaparelli. However, Chanel in her fifties did not stop there. With the desire and perseverance of poor children to get ahead, she kept trying new things.

1954, she introduced a classic tweed suit, which was wildly sought after by American women on the other side of the ocean. Then, with the help of the international influence of American fashion, this trend was blown back to France, and Chanel's fashion shop was crowded with women who came to shop for a while. Chanel, fire again!

Chanel tweed suit

It seems that this 20-year-long battle for female designers has won and lost.

Every dress of elsa schiaparelli is a masterpiece of art, which not only represents the avant-garde creativity of designers, but also incorporates the most avant-garde artistic ideas at that time. The designer himself is called "a few designers who can be described as' genius'" by Time magazine.

195 1 year, elsa schiaparelli appeared on the cover of Time magazine.

However, as an avant-garde designer who was already ahead of the times, elsa schiaparelli failed to adapt to the rapid development and changes of the times, tripped over the avant-garde ideas that had made her progress, and finally fled hastily.

The fashion decoration designed by elsa schiaparelli is both avant-garde and creative.

Whether it was the invention of modern women's suits in the 1920s or the introduction of classic tweed suits in the 1950s, Chanel was taking every step of reform in a down-to-earth manner.

Although there is no pioneer spirit of elsa schiaparelli, Chanel knows how to keep the balance of "change and unchanging" in the development of the times, constantly attacking in the face of difficulties and never giving up, and finally making the brand rise again and become the luxury brand with the highest market value today.

Tell the truth, don't do evil behind your back, and insist on speaking with works. There should be no losers in such competition.

Unfortunately, time has given the answer, not this 20-year confrontation. Survival of the fittest is an unchangeable law. No matter how powerful you are, you can't change the reality that the times abandoned you.

Elsa schiaparelli left, and before Chanel returned to France to fight with her again, she chose to retire.

I don't know if Chanel, who almost burned elsa schiaparelli to death, will want to reopen the fashion house across the bar from her when she returns to France. After all, she didn't win this victory generously.