Traditional Culture Encyclopedia - Hotel franchise - Is there a surplus of five-star hotels in China?
Is there a surplus of five-star hotels in China?
It is no exaggeration to say that in recent years, there has been an upsurge in the construction of five-star hotels in China. A number of local and international five-star hotels in China are expanding rapidly in large, medium and small cities in China. In Shanghai, there are at least five super five-star luxury hotels on the Bund alone: Peace Hotel, Peninsula Hotel, waldorf on the Bund, Maumoon Hotel on the Bund and Indigo Hotel on the Bund, not to mention Shangri-La and Ritz-Carlton on the other side of the Huangpu River.
This is a good thing, because China is the third largest tourist destination country in the world (according to the data of the United Nations International Tourism Organization), and the popularity of five-star hotels in small and medium-sized cities is also the gospel of international travelers. But on the other hand, it makes people wonder: can you live in so many luxury rooms?
I checked the relevant information after I came back. According to the data quoted by a business weekly, the hotel occupancy rate in Shanghai dropped from 64.4% during the World Expo to 54.5% in the first nine months of this year, while the occupancy rates in Hong Kong and Singapore both exceeded 80%. Moreover, the hotel occupancy rate in China in September was 665,438+0%, which was the lowest among Asian countries except India.
But interestingly, the major hotel chain groups turned a blind eye to this, saying that they would still increase the expansion speed in China. In other words, in the next few years, I'm afraid there will be more luxury international hotel chains in large, medium and small cities in China.
According to the forecast of Hilton Group, the number of hotel chains in China will increase to 100 in 20 14 years, which is four times of the current level. Intercontinental Group also announced that it will set up 1/4 new hotels in China in the next five years. The Ritz-Carlton Group, another famous luxury hotel brand, intends to increase China's share in the global market from the current 65,438+00% to 25% in the next 65,438+00 years. Starwood Group, which owns brands such as St. Regis, Sheraton and Westin, clearly stated in July this year that by the end of 20 12, its hotels in China will double to 100, and China will eventually surpass the United States to become its largest market.
According to the data of a forecasting organization, by 20 13, among the 30 largest cities in China, the number of international hotel chains will increase by 52%.
It is conceivable that in the next few years, maybe there will be at least one Hilton, Intercontinental and Sheraton in prefecture-level cities, county-level cities and even small towns (at least in coastal areas) in China? Even if not many people stay, they can hold decent meetings and weddings.
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