Traditional Culture Encyclopedia - Hotel franchise - Why are the prices of KTv on Meituan so different? Are there any differences in the private room environment and equipment? Is there any shame in using 29?
Why are the prices of KTv on Meituan so different? Are there any differences in the private room environment and equipment? Is there any shame in using 29?
Whether it is Meituan or other group buying websites, the price will be cheaper than the normal purchase price. Here are the reasons:
1. Small profits but quick turnover strategy. Due to the large number of online shopping groups, merchants can attract many buyers at low prices close to wholesale prices. Although the price of a single item is far lower than the retail price, the surge in order volume has increased total profits. In addition, the advantage of low prices helps goods to be sold quickly, shortens the circulation time of goods, and increases merchants’ profit margins at the same time. Another advantage of doing this is publicity, which can save businesses a lot of advertising costs.
2. Pay in advance. As we all know, online shopping is paid in advance. Some products, such as KTV, catering and entertainment, are often consumed within 1 or 2 months after the order is placed. This method of paying first and then consuming ensures the cash flow of merchants and improves their sales. Capital turnover is conducive to its operations.
3. The daily fixed expenses of some businesses are constant. If they can attract more customers, the fixed costs can be shared. In this way, the cost of a single customer is low, so they can provide customers with incredibly low prices. group purchase price. Taking KTV as an example, the fixed expenses of merchants mainly include facade fees, depreciation of equipment and labor costs, while the cost of customer consumption (water and electricity bills, etc.) is very low. Therefore, merchants can offer very low group purchase prices to attract customers to share fixed costs, and customers can enjoy the same service at a price several times lower than usual.
4. At present, many merchants’ group buying coupons have stipulated consumption time limits, and they cannot be used or refunded after the expiration date. A small number of consumers may not be able to consume within a given period due to various reasons, which can be regarded as a special income for merchants.
So, group buying can indeed help consumers save money, but they should also be rational when purchasing. Sometimes the prices of merchants are really ridiculously low, and the service may not be very good. This requires certain identification. force. In addition, you should be careful when shopping. Don’t buy a bunch of cheap things that you don’t use, otherwise it will be a waste.
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