Traditional Culture Encyclopedia - Hotel franchise - How should poor people start a business?

How should poor people start a business?

Because you are poor, you are not afraid of failure. At worst, you are still poor, right~

But, no matter you are poor or rich, starting a business must pay attention to methods and order.

Don’t start a business if you don’t understand the secrets, and don’t start a business if you are not an industry expert.

What is the shady story? It’s not just what you see on the surface. Every industry has its own hidden rules. Only by understanding the real things under the water can you have your own advantages. Only when you have advantages that ordinary people don’t have can you do better than others. .

For people who don’t have much money, only if you are an expert in this field can you know what can be done, what cannot be done, and how to do it with the most resources, because you know this too well. . How to accumulate entrepreneurial qualifications: 1. Accumulate through own investment and practice. 2. Fight with others. 3. Form a group for actual combat.

Explore and experiment first before increasing investment

Don’t invest everything at the beginning. Once you fail, it will be difficult to get up again. For micro-entrepreneurship, start with a pilot project and try to start a business. Invest a small amount of capital first, start a small-scale trial business, accumulate product feedback, market feedback, customer feedback, price feedback, team running-in, team member test feedback, advertising psychological feedback, and continuously adjust the optimal plan based on these real feedback, mature Then expand, and then replicate and expand on a large scale after the pilot is successful;

First enter the market and then build a factory, first have customers and then produce your own products.

It is a reverse entrepreneurial method that uses leverage. For example, in the history of Mengniu’s founding, it first found someone to OEM and OEM. There was no need to build another factory in the early stage. Instead, it devoted all its energy to conquer the market and accumulate accumulation first. client.

First act as an agent for other people’s products. Once you have customer resources and various supporting resources necessary to produce products, you can then OEM your own products. For example, large hotels have their own hotel brand drinks; for example, Jiuxian.com, in the early days They first sold beer as an agent and opened up channels. Later they felt they were making money. Then they opened a website on their own and began to act as agents for various high-end drinks across the country. Now they have also begun to make their own drinks and gain higher profits. ;

First improve the sample before mass production

First, the small-scale test is successful, and then the model after the successful test is copied on a large scale. First make a small-scale investment, experiment and test real market feedback on products, functions, prices, and positioning. Then use these real feedbacks to adjust ideas and plans, find out the real needs, find your own way, and then go into large quantities. , large-scale investment, to avoid the situation of high investment and high risk because you take it for granted that you invest a large amount of money all at once, but in fact the market reaction does not follow your original good idea.

First focus on one thing, and then use this segmentation point to expand and expand.

At the beginning, one segment of an industry was segmented. For example, in the cosmetics category, facial masks were first produced, and then the facial mask category was further subdivided, focusing on acne removal or whitening. After acquiring these segmented customers, , and then repeatedly develop customers from this point. If a customer successfully removes acne, you will gain the customer's trust and recommend her to whiten. After whitening, it is best to moisturize... In this way, you will make money. , and retained customers.

First do business in places you are familiar with and close to your own resources, and when you are mature, do business in distant places.

First of all, doing things nearby can save all kinds of costs and management costs of business trips. Your existing network resources are close, the relationship is close, the geography is close, the business is close, and the psychology is close.

You can survive first. I would like to develop and expand later.

First run the business normally and then consider how to make a profit. Take the route of accumulating money and gradually becoming the king. You must develop in two directions and leave yourself a way out. Start a part-time business first, and then resign and start a business when you are stable. .

Be a supporting role first and then the protagonist.

We must first analyze the entire industry chain to find the weak links of the entire industry, and then cut into, such as the product industry chain, design, procurement, production, sales, service, etc., and choose one of the links. For example, overseas purchasing agents have price differences due to opaque prices, language barriers, and information gaps caused by geographical distance, which will allow you to make money. For example, by working as a real estate agency first and playing a supporting role, when you have accumulated enough resources, you can then set up a real estate company and play the leading role.

Have actual benefits first and then consider face, image and imaginary things.

Making money is the first priority, image and face are things that come after making money. There are more rich people setting up street stalls and picking up garbage than so-called white-collar workers sitting in offices.

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