Sensory marketing-the new direction of sensory marketing-olfactory marketing

The perfume on the stewardess of Singapore Airlines, the "perfume on the hot towel" specially prepared by the company, has become the patented perfume of Singapore Airlines. Each brand of Starwood Hotels Group has its own signature fragrance to create a pleasant and relaxing spiritual travel experience for guests; North American bosses combine the slogan of "man's taste" with the attractive male fragrance in the store, which has become a model for the perfect integration of audio-visual brands and olfactory brands.

Smell marketing refers to attracting consumers' attention, memory and recognition based on specific smells, and finally forming loyalty to corporate brands.

Of all the human senses, the sense of smell is the most sensitive and closely related to memory and emotion. Science has proved that everyone's nose can remember 10 thousand flavors, and the accuracy of olfactory memory is twice that of vision. We live in the sense of taste every day and experience the great influence of taste on mood, memory, mood and behavior.