Traditional Culture Encyclopedia - Hotel franchise - Why is the sales of BYD Tang, once said to be the number one luxury car in China, poor?
Why is the sales of BYD Tang, once said to be the number one luxury car in China, poor?
To put it bluntly, this is like the receptionist in a five-star hotel. Everyone thinks she is good, she is beautiful, sexy and has a good figure. But those who have no money cannot afford the betrothal gift, and those who can afford the betrothal gift may not necessarily choose her as their wife when they get married.
First of all, there is no doubt that the number one luxury car in China is Feiyadi Tang DM. Both the performance interior and exterior are worthy of our praise. Most Chinese people agree that this is just like we all know that Cullinan is very good, but how many people can afford it? And when I go to buy it, my pride and vanity will come out and I think that spending 300,000 to buy a domestic car is not as good as buying a BBA. Buying a BBA is a great way to show off and pick up girls. Although Tang crushed them in every aspect, showing off was more important.
Secondly, many people who can afford it will not buy it, because if they can afford it, they will look for a better car, a car that is better than theirs in terms of brand. Because what they think is different from what ordinary Chinese people think, because they feel that driving a domestic car will lose face and is not worthy of their status. Although they also think the car is very good, they still have no way to buy it.
Most of the people who can buy BYD Tang are from petty bourgeoisie families. Be patriotic, pursue practicality, and pursue cost-effectiveness. Or you may have many good cars at home and buy a BYD just to experience the performance.
BYD Tang has a good-looking appearance, good-looking, good-looking... high-end... tall... I think it's just the opposite. Except for the latest MVP, which has a good-looking appearance, other cars on sale really don't feel that good-looking. BYD didn't pay much attention to appearance in the past. The exterior design of a car worth over 300,000 yuan looks like a car worth over 100,000 yuan. Look at the monthly car sales and see which high-selling model has the worse appearance. Of course, I'm talking about the popular aesthetics and heavy taste. When I didn't say it.
Take the Haval h6 as an example. When I first saw this car a few years ago, I thought it was a car worth 20,000 to 300,000 yuan, but it turned out to be a car worth more than 100,000 yuan. This is because the appearance gives people class, and now the h6 Many people on the street think they are boring after seeing them too much...
I used to think that the best-looking and most high-end SUV was the Roewe, but now it is the vv7, which is the online representative of appearance and quality...
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