A complete business plan

A complete business plan

A complete business plan. Nowadays, many young people want to start their own business and do what they want to do, but there is no such thing as starting a business. It’s so easy. Before starting a business, you usually need to make a plan so that you can start your own business in a planned way. Below is a complete business plan. A complete business plan 1

1. Project introduction

Project name: Woodland ecological chicken farming

Business scope: Local chickens and local eggs

Project leader:

Project investment: 100,000 yuan

Site selection: Xiagushan Woodland

2. Market Analysis

1. Market Demand Analysis

With the progress of society and the increasing improvement of people’s living standards, people’s living standards have been constantly changing, especially in terms of food. Pursuing pollution-free and earthy and gamey, the ecological native chicken farm caters to people's requirements for the word "earth". It uses high-quality chickens to raise them in a beautiful and pollution-free nature. Natural cordyceps can be eaten in the forest. Grasshoppers, earthworms, etc. are also supplemented with corn, rice, sweet potatoes, bran and other miscellaneous grains as the main feed. They exercise enough and are kept in the mountains for more than 4 months. Therefore, the chicken has a compact body, bright feathers, big eyes, thin skin and thin bones, plump and strong muscles, moderate fat deposition, beautiful ketone body, high amino acid content in the muscles, tender quality, good taste, delicious taste and unique flavor. , deeply loved by consumers. At the same time, because native chickens and native eggs are rich in nutrients and are supplements for children’s development and recovery from geriatric diseases, they have characteristics that trap-raised chickens cannot have. Therefore, this product is in short supply in the market and has good development prospects.

2. Market competition and benefit analysis

Economic benefit analysis: raising 12,000 native chickens annually requires production costs of 70,000 yuan in chicks, feed, and epidemic prevention fees. The output The income from local chickens and eggs is 140,000 yuan, and after excluding costs, the profit is 70,000 yuan. Therefore, it has better economic benefits.

Social benefit analysis: Pollution-free food in woodland is what people want in today's society. Raising native chickens in woodland caters to the needs of society, meets people's needs, and has a great impact on enhancing the physical fitness of the whole society. positive effect. At the same time, raising native chickens in orchards is conducive to improving soil fertility and pest prevention. Therefore, building a large scale to raise native chickens has certain social benefits.

Ecological benefit analysis: Raising native chickens in woodland is beneficial to fertile woodland, eats pests, and has the effect of protecting the ecological environment.

3. Mutual benefits between breeding and the environment

Raising native chickens in forest land can not only save feed, but also achieve pollution-free chicken taste and rich nutritional value. According to a survey, a chicken 4.09 kilograms of feces can be excreted in one to two months, and chicken manure is a high-quality organic fertilizer that contains various elements such as nitrogen, phosphorus, and potassium. After fermenting chicken manure, it can be directly absorbed by crops and promote the decomposition of fertilizers and nutrients. , allowing crop roots to absorb nutrients as quickly as possible.

3. Project plan

1. Short-term plan

Within one year, the chicken farm will be turned into a chicken raising enterprise. It raises 1,000 high-quality chickens every month, adopts rolling development to achieve monthly batch sales, and develops into a distinctive green food brand through existing sales channels.

2. Long-term plan

Within three years, establish a diversified and comprehensive development model for native chickens, forest land and other poultry. Breeding enterprises will use barren hills and forest land and use native chicken manure to develop and green forests. In addition, the enterprise will carry out deep processing of native chicken products, such as quick-frozen native chickens, native chickens, etc., to increase the added value of the products, improve economic benefits, and eventually become a three-dimensional ecologically diversified comprehensive breeding enterprise.

IV. Cost Budget

1. Salary Budget

There are 2 breeders and 1 technician, with a monthly salary of 1,000 yuan.

2. Investment budget

Description: The investment budget is calculated based on one year.

(1) Site construction fee: 5,000 yuan

(2) Duty room and feed room: 6,000 yuan

(3) One transport vehicle: 20,000 Yuan

(4) Calculation for raising 1,000 native chickens per month: chicken seedlings 3,000 Yuan, corn, bran and other feeds 10,000 Yuan, water and electricity bills 2,000 Yuan

(5) Net , material tanks, oil and other miscellaneous expenses are 3,000 yuan

Based on the above, the annual investment capital is 101,000 yuan. Because native chickens are raised in several batches within a year, the initial investment does not require 101,000. Calculated based on the three bulk costs of chicks, vaccines, drugs, and feed, the first batch of native chickens requires 31,000 yuan, with an initial investment of about 50,000 yuan. The total investment in the chicken farm is 35,500 yuan, and there is another 20,000 yuan in working capital. (Note: The costs in the market analysis do not include agricultural vehicle fees, and fixed site costs are calculated by conversion.)

3. Operating cost budget

12,000 native chickens are raised annually. The total cost is 101,000 yuan.

5. Risk prediction

1. Business risk

(1) Whether the geographical location of the business site is reasonable;

(2 ) Invasion by snakes, rats and other pests;

(3) Whether the chicks are surviving in high numbers;

(4) Whether disease prevention and control are in place;

( 5) Whether the sales market is smooth;

(6) Whether the price of feed and other items is low, and whether the actual investment exceeds the budget;

(7) Whether the management system is perfect.

2. Control methods

(1) When selecting a business location, you must conduct on-site inspections, select several more points, propose several more plans, and ask experts to evaluate and select the best plan.

(2) The chicken coop should be set up reasonably and the site should be protected against snakes and rats.

(3) Use high-quality chicks, improve staff’s brooding skills, and establish scientific and high-quality brooding rooms.

(4) Hire professional native chicken disease prevention and control technicians and put disease prevention and control work in an important position.

(6) Stock up on feed, compare multiple sources, purchase rationally, conduct economic accounting for each investment, and make a loose or complementary budget.

(7) Adopt an advanced management system and a model that combines cooperatives-farmers-employees.

6. Marketing

1. Marketing strategy

Large households and retail investors combine to form professional cooperatives to increase commodity production, gradually expand the market, and ultimately build a brand .

2. Marketing methods

(1) Recommendation from acquaintances: Use introductions from acquaintances.

(2) Public relations marketing: Use the relationship between chicken dealers to promote marketing by chicken dealers.

(3) Publicity and promotion: Go to comprehensive markets in towns and cities to carry out publicity and promotion work, especially the promotion of major comprehensive markets in cities.

(4) Hotel promotion: Promote in hotels, restaurants, farmhouses and other places.

(5) Personal selling: direct selling.

(6) Set up street points: Set up sales points in major comprehensive markets for direct sales.

3. Business plan

(1) Develop the breeding forest land into two and form a rotating stocking model.

(2) Contact vendors and large purchasers to stabilize sales.

(3) Establish a chicken cooperative to achieve large-scale operations.

(4) Establish street sales points to improve economic benefits and visibility.

(5) Contact hotels, restaurants, etc. to establish regular buyers.

(6) After the short-term plan is completed, the long-term plan will be implemented and eventually a complete business plan for a diversified comprehensive breeding enterprise will be established 2

1. Project Strategy

(1) Entrepreneurial environment

Open a unique coffee shop near South Street where various types of people are concentrated, providing various grades of coffee and pastries to students, ordinary workers, white-collar workers, etc. Everyone can find coffee that suits their consumption level; elegant and independent private rooms are provided so that couples or people discussing business can have their own private space.

(2) Own advantages and disadvantages

1. Advantages:

(1) My family has been in business since I was a child, I know how to run a store since I was a child, and I am not afraid of strangers , can better communicate with others. I have also received many years of basic education and have relatively complete basic knowledge and personality.

(2) College students are one of the most innovative groups of people. We college students are often full of hope for the future, with young blood, vigorous vitality, and the spirit of "newborn calves are not afraid of tigers."

(3) "Policy advantage" is one of our advantages. There are policy preferences and support, such as loan concessions, tax exemptions, legal protection, etc., which is a major guarantee for our college students to successfully start their own businesses.

(4) I have run a coffee shop near my store, and I have a certain understanding of the business model and the needs of various groups of people. At the same time, I like drinking coffee very much and know how to taste coffee.

(5) After four years in school, I have like-minded friends in many majors and can form an entrepreneurial team. Everyone will have their own advantages, which can create synergistic advantages when forming an entrepreneurial team. Because there is a certain emotional foundation, the stability of the team is relatively better.

2. Disadvantages:

(1) Eagerness for success, lack of market awareness and lack of business management experience. Although they have mastered certain book knowledge, they ultimately lack the necessary practical ability. and business management experience. In addition, lack of sufficient understanding of marketing, etc. makes it difficult to be qualified for the role of corporate manager all at once.

(2) Weak overall quality. First, there is a lack of management, legal and venture capital knowledge. Although I have learned some management knowledge in school, I am relatively lacking in knowledge about personnel management, capital and financial management, material management, production management and marketing management, economic law, taxation, intellectual property law, etc.

2. Market Analysis

(1) Analysis of the Current Situation of the Coffee Industry

The coffee terminal sales market is: coffee and Western-style fast food chain stores, star hotels, Western restaurant. Among them, coffee shops and Western-style fast food chain stores mainly include Shangdao Coffee, Starbucks Coffee, Manabe Coffee, McDonald's, and Pizza Hut. The average monthly sales volume of these chain stores is 21.18 tons, accounting for 30.18%, followed by the average monthly sales volume of star-rated hotels at 16.47 tons. Accounting for 23.47%, the average monthly sales volume of Western restaurants is 13.53 tons, accounting for 19.28%. With the development of the times and further changes in people's life concepts, the coffee industry is also developing at a rapid rate.

(2) Market research

The survey results show that consumers think that the price of each bottle of coffee is between 31 and 50 yuan, reaching 39.0%; followed by consumers who think that the price of each bottle of coffee is between 31 and 50 yuan. The most suitable rate for the price of 51-100 yuan is 28.6%; 18.7% choose the price below 30 yuan; the proportion of consumers who think the price of each bottle of coffee is 101-150 yuan is 9.8%; those who choose other price ranges The consumer ratio is very small. From the survey data, we can conclude that consumers believe that the price of each bottle of coffee is suitable between 31 and 100 yuan.

Among consumers aged 18-25, 44.0% believe that the price of each bottle of coffee is between 31 and 50 yuan; they believe that the price of each bottle of coffee is between 51 and 50 yuan. The proportion of consumers who believe that 100 yuan is the most suitable price is 26.8%; the proportion of consumers who think that the price of a bottle of coffee is below 30 yuan is the most suitable is 18.5%; consumers in other price ranges have fewer choices.

Consumers with higher incomes are relatively more accepting of coffee product prices.

(3) Target market of the product

People between the ages of 18 and 40 are the target group. It provides coffee and pastries suitable for the consumption levels of students, ordinary workers, white-collar workers, etc.; at the same time, it sets up elegant and independent private rooms so that couples or people discussing business can have their own private space.

3. Marketing strategy

(1) Financial situation analysis

1. The costs in the initial stage are mainly: venue rental fee (30,000), catering sanitation Application fees for licenses and other documents, site decoration fees (5,000), kitchen utensil purchase fees, basic facilities fees (5,000), etc.

2. The costs in the operation phase mainly include: employee wages, material procurement costs, Site rental fees, taxes, water, electricity and fuel fees, fixed capital, depreciation fees, miscellaneous expenses, etc.

3. According to calculations, it can be initially concluded that the start-up capital for the opening of a restaurant is approximately 12,600 yuan (the venue rental fee is 5,000 yuan, the application fee for catering hygiene licenses and other documents is 600 yuan, the venue decoration fee is 2,400 yuan, and kitchen utensils The purchase cost is 1,000 yuan, and the basic facilities cost is 2,600 yuan). Parents can provide 80% of the funds and save 20% yourself.

4. Daily operating financial budget and analysis

According to the budget analysis and investigation, the market capacity can be preliminarily determined, and it can also be seen that the price between 31-100 yuan per cup is the most It is appropriate, so it can be roughly estimated that the total daily turnover is about 2,000 yuan, the profit rate is 70%, and the gross profit is 1,400 yuan. From this, it can be calculated that the investment payback period is approximately one month.

(2) Cafe staff expansion target

1 store manager;

Administrative Human Resources Department: 1 director and 1 deputy director, 1 file manager

Finance and Accounting Department: 1 director, 1 accountant, 1 cashier;

Marketing Department: 1 director, 3 members;

Purchasing Department: There is 1 director, several purchasing staff, and 2 recordkeepers; Beverage Service Department: 1 director, 4 waiters, 2 bartenders, and several dessert and beverage chefs;

(3) The purpose of this department:

Limited dining, unlimited service. Be polite and courteous, and treat others warmly. Excellent cooking skills and willing to innovate. Increase revenue and reduce expenditure, and make money abundant. A complete business plan 3

1. Business description

(1) Store name: "xx" Dessert Shop

(2) Business scope: Hong Kong Desserts, various drinks, cakes, etc.

(3) Business scale: small and medium-sized

(4) Business principles: integrity and innovation, customer first

(5) Product description: "Beier Xiao "Roll" Dessert Shop is a comprehensive leisure store focusing on desserts. The main products include double-skinned milk, ice cream, turtle paste, sago, pudding, milkshake, etc. Snacks such as cakes, donuts, and pizza are also provided to customers.

2. Market Analysis

According to the market questionnaire survey in Appendix 1, 100 pedestrians were randomly surveyed at the site selection site and the following data were obtained, as well as data on certain usability issues. A certain analysis has been conducted, which will provide some reference for starting a dessert shop.

(1) Target customer analysis: Analysis results: This question is aimed at the target customers of the dessert shop. It can be seen from the data that women are more willing to go to dessert shops than men. Since people over 18 years old generally become financially independent, the number of consumers has increased. However, there is no motivation to consume after the age of 40. The reason It should be considered from health factors such as diabetes, and for the sake of one's own health, sweets will be curbed to a certain extent. It can be seen that the main target group should be women, and students and financially independent office workers are also target customers.

(2) Target market analysis: This question is aimed at the target market analysis of the dessert shop. Not only why do dessert shops attract consumers to come for consumption, but also what factors influence customers to come for consumption. It can be seen from the data that choosing to relax under pressure, hang out with friends and good quality at low prices are the main motivations to attract consumers to come and spend. Therefore, dessert shops should pay attention to these reasons and set reasonable prices. Create a casual and relaxing atmosphere to attract consumers.

Secondly, from the analysis of free options (others), some consumers think that there is no similar dessert shop in Tianyi Plaza, which will make pedestrians curious, and then satisfy their curiosity and enter the store for consumption; or some people think that they are used to coffee shops and tea bars. For the ubiquitous leisure store formats such as milk tea shops and milk tea shops, dessert shops will be a relatively new attempt. Therefore, starting a dessert shop is undoubtedly a relatively optimistic prospect.

(3) Customer demand analysis: This question is based on the needs of consumers at the place of consumption. It can be seen from the data that hygienic conditions and service attitudes are "far ahead". As the conditions that consumers are most concerned about and concerned about, they also affect their motivation to choose to consume. Therefore, creating a good dining and leisure environment and focusing on cultivating the quality and service attitude of employees have become the primary goals of dessert shops. It can be seen from the table that women have higher requirements for dessert shops, which exceed the needs of men. In addition, it can also be seen that taste and price also account for a large proportion. As a dessert shop, it should try its best to introduce high-quality and low-price products. In the "other" option, some customers also mentioned whether the theme is clear. Brand effectiveness is an indispensable condition. In the development stage, in order to be remembered by customers, you should indeed create your own unique style and theme. Now there are many theme coffee shops and theme dessert shops on the market, such as animation theme Cafes, robot-themed dessert shops, pet-themed dessert shops, etc. Our dessert shop will also take this into consideration and strive to create a dessert shop with its own distinctive theme and style that makes customers feel at home and linger over it.

(4) Analysis and summary: As a tributary of the modern catering industry, desserts have an increasing share in modern life and are no longer limited to young people. Tianyi Plaza has a large passenger flow, and after on-site investigation, it was found that there are no dessert shops in the square. This is undoubtedly a relatively optimistic prospect for this emerging industry.

Today’s customers are no longer limited to the quality of products, but also begin to pay attention to product services and the atmosphere in the store. So it is not enough to just focus on the type and taste of the product. Make customers feel at home. To this end, I will improve our store by introducing high-quality and low-priced products, paying attention to the hygienic environment in the store and the service attitude of the employees.

The development trend of the modern catering industry is "branding, diversification, and low-carbonization." Therefore, we will adhere to the branding business philosophy of specializing in desserts, launch an endless stream of products, and adopt our own unique style themes to make Consumers are deeply impressed. Of course, it is not just these superficial skills. We will do our best to ensure that customers not only eat delicious food, but also eat safely and healthily.

3. Competition Analysis

(1) Industry Competitors: There are numerous large and small restaurants in xx Plaza, but so far none of them focuses on leisure as the theme and provides Dessert restaurant. Therefore, my dessert shop takes this as its entrepreneurial theme, aiming to allow consumers to relax while tasting delicious food. It has advantages that other restaurants cannot match, but leisure restaurants in the city center will also constitute our strong competition, such as xx, xx, xx, etc. But none of them have a clear dining theme.

(2) Consumers: With the acceleration of the pace of urban life and the rapid development of the economy, people in the modern workplace are under great pressure and lack the conditions for leisure and relaxation. Gyms, parks, and bars can no longer satisfy people's pursuit of leisure. for this situation. Dessert shop entrepreneurship seems to be very marketable. People will not refuse delicious food and can relax at the same time. And this type of working professionals with high life pressure generally have relatively high consumption levels. A large market has been formed.

(3) Substitutes: The catering industry is updating rapidly, market demands are constantly changing, and new products will continue to emerge. Therefore, our dessert shop will keep up with market development and continuously improve its innovation capabilities to continuously launch new products that meet market needs. At the same time, we will pay more attention to product diversification to meet the needs of different customers. In order to increase the vitality of the restaurant and improve the comprehensive competitiveness of our restaurant, we will introduce more outstanding talents into our restaurant.

IV. Marketing Strategy

(1) Product Strategy: Product strategy mainly refers to renovating the color, taste, appearance, etc. of desserts. It mainly studies new product development, product life cycle, brand strategy, etc., which is the basis of price strategy and promotion strategy.

Giving a product features can leave a deep impression on consumers.

1. Launch a new product every month, which can change the taste and mix, giving guests a refreshing feeling.

2. It can make the container for desserts more attractive and unique. Let customers become interested not only in the products but also in the unique style of the store.

(2) Price strategy: Price strategy mainly refers to the pricing of desserts, mainly considering cost, market, competition, etc. It mainly studies marketing tools such as pricing and price adjustment of desserts.

1. The price difference shall not exceed the cost of the product itself, and the price shall be adjusted appropriately according to the season of raw materials.

2. Launch a dessert every week at half price.

3. 15% off for one-time consumption of RMB 100 or more.

4. Purchase a membership card and enjoy 10% off on each product.

5. If you spend 50 yuan or more at one time, you will receive a free card. Collect three of them to exchange for a double-skinned milk.

(3) Promotional strategy: Promotional strategy mainly uses certain promotional methods to achieve the purpose of selling products and increasing sales. Promotional forms include advertising, promotional activities, personal selling, word-of-mouth operations, etc. , through promotion, consumers can enter the store to consume products. The intensity of promotion and whether the plan is appropriate can affect or control the product's popularity, image, sales volume, and even the company's brand image.

1. Distribute flyers: Publish recruitment information and produce flyers. Part-time staff distribute flyers at intersections or underground passage entrances with high traffic. You can get discounts with the flyers.

2. Online group buying: Online group buying has become a new form of consumption and is very popular among young people. Companies can bring more customers to themselves through online group buying, and customers can also benefit from group buying. Get more deals.

3. Holiday discounts: During theme holidays, such as Valentine’s Day, discount packages for couples can be launched. Christmas set menus and more are launched on Christmas Day.

5. In-store decoration creativity

(1) Menu production: You can make a large poster and list the menu above the cashier, so that customers can directly see the products and their prices. And put a smaller version of the menu on each table. It is convenient for customers to sit down before ordering, or continue to purchase other products while consuming the product.

(2) Wish wall: The wish wall has become a symbol of almost all dessert shops. On each table, place sticky notes and pens, and clear one or two walls to serve as customers' wish walls.

(3) Entertainment items: flying chess, chess, checkers, magazines, etc. can be rented to customers.

6. Risk analysis and prediction

(1) Environmental risks:

1. Natural risks: such as typhoons. Ningbo, Zhejiang is located on the east coast. Every summer, Typhoon-prone areas. This kind of natural disaster will not only affect the sales profits of the store, but also damage the equipment and facilities outside the store during the typhoon-prone season.

2. Site selection risk: Tianyi Plaza is located in the most prosperous city center of Ningbo. If you open a store here, the rent will undoubtedly be very high, so the initial profit will not be very impressive. In addition, there are well-known chain catering companies such as Starbucks, Best, and DQ in the surrounding area, so the competition is not advantageous.

(2) Business risks:

1. Equipment update: During the operation of the enterprise, due to the depreciation of equipment, the operating efficiency of the equipment will slowly decrease. Equipment damage may occur later, and repairs and equipment updates will also be a considerable expense.

2. Information update: As the products in the store are continuously introduced, the menu will also be continuously updated. Similarly, flyers and large posters of new products inside and outside the store will also increase costs.

3. Management risk: Wrong decisions by management can sometimes affect operations and even cause losses to the company.

4. Employee management: Inappropriate service by employees, or complaints from in-store customers, will also affect the company's sales.

(3) Market risks:

1. Inflation: Rising prices will cause cost forecasts to be inconsistent with actual conditions, resulting in inflated profits and capital losses. Changing menu prices will also affect the purchasing sentiment of new and old customers. The rise in prices means that the prices of raw materials will rise, and employee wages will also rise to a certain extent, which will cause greater losses to enterprises.

2. Peer competition: The market prospect of this industry is good, and many similar dessert shops will be added. How to stand out in the same industry will also be a test for the survival of enterprises.

3. Visibility: Visibility will undoubtedly help a company's sales, and brand benefits will bring sales benefits.

(4) Financial risks:

1. Fund raising: Expensive upfront costs will make the company heavily in debt in the early stages.

2. Fund management: cost budget, material procurement, sales and net profit, and timely preparation of financial statements. Any flaws will have a serious impact on the company's fund management.

3. Financial management: It is necessary to handle various financial related expenses and plan interest expenses reasonably. Financial expenses are expenses incurred by the company and will reduce the profits of the company.

4. Financial budget: Errors in financial budgeting will prevent the company from effectively using resources and coordinating various business activities, and will not be able to generate more profits.