What are the elements of the promotional film?

First, grasp the theme and determine the main line

First of all, we need to choose the corresponding publicity theme according to the customer's requirements. Because many customers actually don't know much about promotional videos, at this time, production companies need to help enterprises sort out their needs and choose the right type of promotional videos.

After grasping the theme, the next step is to determine the core idea of the promotional film, which is the main line of the promotional film. Business people need to sort out, select, process and refine the material content provided by enterprises and find expressive content, which is the main line.

Second, creative planning, scripts

After determining the main line, professionals need to plan the main line creatively, and good creativity is often the key to the success of promotional film production.

Planners often think 360 degrees according to the content expressed by the main line, cut in from different angles and produce different ideas. The viewpoint of multi-angle thinking is often more innovative and particularly touching. After the idea is established, it is necessary to make a script. At this time, it is necessary to consider the written content and visual expression of creativity.

Third, personnel deployment, lens shooting

After the script is confirmed, the next step is to shoot on the spot. Generally speaking, most of the time is enough to shoot promotional videos, and special videos may take two to three days. In the whole shooting process, the video housekeeper is responsible for all aspects to ensure the smooth shooting.

Fourth, post-editing, appropriate special effects.

After the shooting, there will be post-editing. Unique shooting techniques and novel content need to be presented to the audience through professional editing. Only senior personnel with professional and technical knowledge can master composition, color and plot and make impressive works.

In addition, with the extensive use of computer special effects in recent years, there are more and more shadows of special effects in the production of promotional videos. Proper use of special effects can add more colors to promotional videos.

Fifth, grasp the overall rhythm.

The rhythm of the propaganda film includes two aspects: picture and sound. It determines the organic and integrity of the work, and also drives the development and changes of the audience's emotions. Different rhythms play different roles. The slow rhythm brings a sense of peace and tranquility; The fast jumping picture is full of movement and visual impact. The change of rhythm should be accurately grasped according to the plot development of the promotional film.

Propaganda film is one of the best means to publicize corporate image;

Promo is one of the best means to enhance corporate image. It can effectively promote the corporate image to a new height, better show the products and services of the enterprise to the public, explain the functions, uses and advantages of the product in great detail (different from other products), and interpret the cultural concept of the enterprise. Therefore, the promotional film has become one of the indispensable corporate image propaganda tools for enterprises.

In addition to effectively enhancing corporate image, better displaying corporate products and services, and explaining the functions, uses, usage methods and characteristics of products, promotional videos are also widely used in investment promotion of exhibitions, real estate investment promotion, school enrollment, product promotion, tourist attractions promotion, franchise promotion, brand promotion, hotel promotion, instructions for use, listing promotion and so on.

Through media advertisements, enterprises that need to make promotional videos are promoted to achieve better promotion results.