Traditional Culture Encyclopedia - Hotel franchise - Aiken's brand planning
Aiken's brand planning
After years of hard work, Aiken brand has been taking "building an integrated operation platform with professional ability and creative spirit" as corporate vision, advocating optimizing strategic image, creating brand benefits, inheriting cultural strength and winning a big future for enterprises with "actual effect". He has accumulated a lot of rich industry experience and gradually developed into a leading brand comprehensive service consultant in China. 1985 ICON Aiken Magic Consulting Co., Ltd. was established in Taiwan Province Province;
1994 ICON the first case of Aiken forces entering Chinese mainland ―― CI project of Ningbo Shanshan Group;
1995 is the CI project introduced by Shenzhen OCT Group, which makes Aiken Magic officially attached to tourism enterprises;
1996, CI project was introduced into the window of the world, and Aiken magic cooperated with tourist attractions for the first time;
1998 ICON China business headquarters was established.
In 2002, the corporate culture project was introduced to shenzhen happy valley, and Aiken Magic cooperated with OCT Group again.
Aiken Shanghai Enterprise Beauty Research Center was established in 2003, mainly providing theories and ideas for enterprise beauty, publishing systematic series of books, brand authorization, magic output, intellectual industry alliance and academic exchanges and cooperation with famous schools;
In 2003, Dalian Shengya Marine World Year introduced the new image project of cultural CI;
Founded in 2004, Beijing Aiken United Consulting Co., Ltd. is an international organization with theme planning as its core;
In 2004, Beijing Aquarium introduced the corporate culture development project;
In 2005, Shenzhen Aiken Hongyang Consulting Management Co., Ltd. was established;
In 2008, Shanghai Aiken Brand Planning Company was established, which has served Suzhou Amusement Park, Yancheng in Spring and Autumn, Changzhou Dinosaur Park, Four Seasons Yue Hot Spring and other large theme parks. Financial institutions such as Yinzhou Bank, Cixi Bank, Donghai Bank and Xiangyi Rongtong. Universal service module
Cultural CI Construction —— Clarity of MI management concept, differentiation of VI vision system and standardization of BI service planning
360 brand building-brand resources combing and integration, brand integration and dissemination
Corporate Culture Construction —— Double Line of Corporate Culture Activities and Training
Service System Construction —— Business Intelligence Service Standard System Training
Characteristic service module tourism service brand: the competitiveness of tourism units has been greatly improved.
Cultural upgrading-theme cultural upgrading
Brand Upgrade-Brand Integrated Marketing
Service upgrade-service specification for scenic spots
Product upgrade-tourism product development
Management Upgrade-Clear Management System
Financial service brand: the overall solution of financial brand
Product upgrade-financial product integration
Service upgrade-service upgrade of outlets
Image upgrading-brand image development
Brand Upgrade-Brand Integrated Marketing
Cultural Upgrading —— Corporate Culture Shaping Large Groups
Shenzhen OCT Group, Shanshan Group, Hualian Development Group, Shenzhen Tefa Group, Shanghai Huayuan Life Group, huaqiang group, Shenzhen Property Group, Guangdong Kelon Group, Hodo Group Co.,Ltd. Co., Ltd., Bohai Group, Bird Mobile Phone, Shuanglu Battery, Dahongying Cigarette, General Cigarette, Yinlu Food, Liuhe Group, Zotye Automobile, Erdos, Mona Group, Hangzhou Silk Group and other tourism industries, the window of the world, Happy Valley (. Hengfeng Hotel, Imperial Hot Springs, Dalian Shengya Ocean World, Beijing Aquarium, Harbin Polar Pavilion, Suzhou Amusement Park, Dinosaur Garden, Spring and Autumn Paradise, Lianyungu Resort, Qingshuiwan Hot Springs, Four Seasons Yue Hot Springs and other financial industries, Zhejiang Rural Credit Cooperative Association, Jilin Rural Credit Cooperative Association, Tianjin Rural Cooperative Bank, and Jiangsu Xizhou Rural Commercial Bank. Xiaoshan Rural Cooperative Bank, Cixi Rural Cooperative Bank, Changchun Rural Commercial Bank, Shenzhen Minsheng Bank, First Venture Securities, Donghai Bank, Zhangjiagang Rural Commercial Bank, Hai 'an Cooperative Bank, Xiangyi Rongtong and other theme tourism categories.
OCT Group Window of World Brand Culture Project
OCT Group Happy Valley (Shenzhen/Beijing) Corporate Brand Culture Project
Brand Culture Project of Yancheng Tourist Area in Changzhou Spring and Autumn Period
CIS project of China dinosaur park
CIS project of Suzhou amusement park enterprise
Brand strategic planning and corporate culture construction of Shengya Ocean World (listed enterprises)
Corporate brand strategic planning and corporate culture construction of Beijing Aquarium
Brand culture strategy of Shenzhen Yu hot spring
Brand Culture Strategy of Qingshui Bay in Wuyi, Zhejiang Province
Brand strategy of Lianyungu hot spring
Brand Strategy of suzhou amusement land Four Seasons Yue Hot Springs ...
CIS Project of Cixi Rural Cooperative Bank
CIS Project of Zhejiang Rural Credit Cooperative Association
CC Corporate Culture Construction of Ningbo Yinzhou Bank
CIS project of Donghai bank
Brand Project of Zhangjiagang Rural Commercial Bank
Brand project of rural credit cooperatives in Jilin Province
Xiangyi Rongtong Group Brand Culture Project
Introduction of Service Culture System of China Minsheng Bank Shenzhen Branch
Overseas Chinese Town Group
Huaqiang group brand engineering
Shanghai Shanshan corporate image and corporate culture project
Corporate Image Project of China Huayuan Group
CIS planning of Li group
CIS planning of Zhuhai port group
Brand project of Shenzhen Hualian Development Group
Brand Culture Project of Shandong Bohai Group
Brand Culture Project of Ningbo Dahongying Group
- Previous article:Composition of Tourism Perception in Hokkaido
- Next article:How to get to Songjiang Fuyue Hotel from Huarong Road 1 1 1
- Related articles
- Cixi's composition
- Excuse me, how can I get from Zhengzhou to Baiquan International Hotel (formerly Baiquan Hotel) in Huixian County, Xinxiang?
- Where is the wholesale market of disposable articles in Xi 'an Hotel?
- How about bathroom wrigley? Which brand of bathroom will have better quality?
- Who is the legal person of Novotel Huashan Huayin City?
- The hotel room card can't open the door. What should I do?
- What should I do if I stay in a hotel and run away without paying?
- Is Boluo Overseas Chinese Middle School a public school?
- How to get to Vienna International Hotel from Haisan Road West?
- 1408 room is really unlucky?