What kind of marketing model does hotel products belong to through cooperation with websites such as Ctrip, Elong and Qunar? Or what to call it?

Hotel products are jointly marketed through websites such as Ctrip, Elong, Qunar, etc. This is Internet marketing! So when we book hotel rooms through them, it is usually called online booking!

There are many ways to market online, including online intermediaries, group buying, Weibo, WeChat, Taobao, and Tmall! Their most important feature is to attract customers and facilitate transactions through network communication.

The biggest difference between hotel website marketing (if it simply refers to online intermediaries and does not include the homepage of your own hotel) and Weibo and WeChat is who has the initiative in marketing. Website marketing is done by an intermediary agent who sends clients to you and then charges a commission. Its operation and management have nothing to do with you. To put it simply, hotel website marketing is someone else providing you with paid services through its own platform. It is a tool for others to make profits. Weibo and WeChat are online promotion tools for you to spread your own brand, facilitate transactions, manage by yourself, and take responsibility for yourself! It is a promotional and marketing service tool that you establish through the public platform. Its influence and speed of spread depend entirely on itself!

Of course now, WeChat and Weibo marketing are a bit too mythical! hehe! Wish you were helpful!