Xie Wenzhong opened a hotel.

In four years, he laid out hotel chains in Changsha, Zhuzhou and Xiangtan.

The failure of coal business made Xie Wenzhong find another career direction. "Running coal business, often going to other places, it is difficult to find affordable hotels. My intuition tells me that the hotel industry is very promising. " In 200 1 year, Xie Wenzhong and his wife came to Zhuzhou and began to prepare to enter the hotel industry.

"At that time, there were only 20,000 yuan left, and I borrowed a lot of money, found a few friends and opened a hotel in partnership." In 2002, Xie Wenzhong's first hotel, Tianlun Business Hotel, opened. At that time, there were few business hotels, and he quickly gained a foothold and let him taste the sweetness. However, the business hotel that followed the trend later made him realize that the trend of business hotels was receding.

In 2008, Xie Wenzhong also took a stake in Tianlun Business Hotel, and opened another hotel next to the hotel: Mini Hotel, with the consumer group positioned as post-80s and post-90s. "The hotel has already broken through the original functional requirements and has to meet the quality requirements of consumers." Because of the emphasis on room service and personalized design, the occupancy rate of your hotel in the first year almost reached 100%. 20 10, when opening a branch in Hetang District of Zhuzhou and Changsha. Since then, the chain hotels in Zhuzhou have been opened to other places for the first time.

The hotel industry in Changsha is far more competitive than that in Zhuzhou. Seven Days, Home Inns and other national chain hotels have already begun to expand wildly, but this has not deterred Xie Wenzhong and his team. "Our positioning is a boutique hotel with fashionable personality. We have just stepped into the blank market of mid-range hotels. If we want to grow and develop, we must go to the provincial capital layout." In fact, the success of finding your hotel continued until Changsha. Last year, he opened another branch in Changsha and Xiangtan.

Today, in addition to Tianlun Business Hotel, Xie Wenzhong's Find You Hotel has opened five hotels, with an occupancy rate of over 80% and nearly 700 rooms. This year's turnover is expected to reach more than 50 million yuan, and the registered capital of the company is planned to increase to 32.3 million yuan. It is decided to open branches in Changsha, Youxian, Zhuzhou and Changde next year. In the future, Mini Hotel will be stationed in Wuhan, Guangzhou, Shanghai and other places. The total number of direct stores and franchise stores is planned to reach 64, and the operating income is expected to reach 480 million yuan.