Traditional Culture Encyclopedia - Hotel franchise - What are the applications of e-commerce in hotels?

What are the applications of e-commerce in hotels?

Due to the imperfect information construction in China, the general hotel operators have limited knowledge of hotel management mode, and think that the hotel's income mainly depends on renting rooms and beds. Therefore, they confuse investing in hotel e-commerce with investing in indoor facilities, and regard their return on investment as one thing, failing to link e-commerce construction with improving hotel management efficiency, and failing to integrate the value of e-commerce into the hotel's own value chain, thus playing a better role in the competition.

Hotel industry belongs to people-oriented labor-intensive service industry, and IT industry belongs to technology-intensive industry.

Because of this essential difference between industries, IT companies try their best to sell the most advanced products, equipment or solutions to hotels, but the result is often that hotels pay high prices, which is not satisfactory.

The main reason is that technical functions are incompatible with hotel needs. At present, many management systems can not solve the key problems faced by hotels, and there is no overall planning at the management decision-making level, so developers are led by the nose, and there is no consistency of interests between suppliers and hotels.