Development prospect of hotel industry

Driven by the demand, domestic boutique hotels are developing very rapidly, and the number of hotels is increasing geometrically. According to the "Analysis Report on the Development Prospect and Investment Strategy Planning of China Hotel Industry in 20 14-20 18" issued by Forward-looking Industry Research Institute, the number of domestic boutique hotels has reached more than 200, mainly concentrated in economically developed coastal cities such as Shanghai, Beijing and Shenzhen and famous tourist attractions such as Lijiang.

In addition, judging from the booking situation of Ctrip, Tongcheng and other travel networks, boutique hotels are quietly becoming an important market segment in China's fast-growing high-end hotel market, and there has been a market blowout. Ctrip's data shows that the number of domestic boutique hotels has increased by at least 200% in the last three years.

First of all, the globalization trend of the hotel industry is strengthening, and hotel employees need to master more international knowledge.

This year, the World Tourism Commission released a research statistic, and tourism has now become the largest and fastest growing industry in all industries. It is estimated that by 2022, the number of people engaged in tourism in the world will reach 328 million. As far as the United States is concerned, among the top ten industries, tourism provides one-eighth of all jobs for people. And this data is still true and false. By 20 13, about 55,000 jobs will be added every month.

On the other hand, the number of global tourists has also increased significantly, especially in the United States and China. It is predicted that by 20 18, the number of international tourists will increase by about 30%. In the global enthusiasm for tourism, the first development trend of the hotel industry closely related to tourism is to require hotel employees to master more international professional knowledge.

Second, hotel ranking is of great significance in the context of the development of the global hotel industry.

In today's globalization and informationization, the importance of online user comments is self-evident. 2 1 century is a digital era of word-of-mouth communication. User comments have affected the operation and income of the hotel to a certain extent. In the United States, this absolute freedom of speech is excessive, with 2.4 billion brand-related dialogues every day, of which the brand is mentioned as many as 3.3 billion times.

Every week, ordinary Americans will mention this brand 60 times in online and offline conversations. 33% users think that the evaluation of hotel users on the website directly determines their first impression of this hotel, and some people choose whether to stay in this hotel because of the evaluation.

Third, sustainable development has become the new standard for all hotels.

According to the statistics of the American Green Building Association, hotels in the United States alone have a total area of 5 billion square feet and 5 million rooms, and the annual energy consumption is about 4 billion US dollars.

Hotel development has a great impact on the environment, and the hotel industry is constantly striving to formulate new standards for hotel sustainable development and improve hotel environmental awareness. 20 13 is the turning point of hotel sustainable development, and eco-environmental protection has become the hotel industry standard. 20 14, the hotel industry will have more green products and energy-saving practices.

Fourth, the hotel needs to redefine the hotel room service, and the old one is no longer brilliant.

Some hotels, such as new york Hilton Hotel, cancelled room service due to the sharp decrease in revenue from hotel room service. Most hotels have reinterpreted the concept of hotel room service, such as introducing famous chefs and concept restaurants, carefully making hotel menus, digital room menus, ordering meals online and providing self-service room service. Hotel room service will not disappear soon, but will provide guests with higher quality and more convenient catering services.

According to the statistics of the American Green Building Association, hotels in the United States alone have a total area of 5 billion square feet and 5 million rooms, and the annual energy consumption is about 4 billion US dollars.

Hotel development has a great impact on the environment, and the hotel industry is constantly striving to formulate new standards for hotel sustainable development and improve hotel environmental awareness. 20 13 is the turning point of hotel sustainable development, and eco-environmental protection has become the hotel industry standard. 20 14, the hotel industry will have more green products and energy-saving practices.