Hello everyone! I want to ask you a favor. I run a family hotel. What do I want to promote online? Thank you very much

Hello, my friend, I'll give you some advice on your problem:

Small business hotels, local reception hotels and other small hotels (commonly known as family hotels and apartment hotels) should not spend money on external promotion because of the narrow profit space. Today, with the development of the Internet, small hotels can use the Internet for free promotion. As long as the moves are properly used, the room occupancy rate will continue to rise.

The first move: life website promotion

Small hotel owners can go online to find some national life network platforms, such as word-of-mouth network, city network, and a handful of them. To promote their hotels. And each city will also have some corresponding local websites, which can be registered and logged in for free, and then posted for free. Hotels can change different themes, publish pictures and words of hotels on different life websites, and then invite some friends to pay attention to them, which can quickly improve the identifiability and the degree of being crawled on the network.

The second measure: QQ tool promotion

The most effective way to promote QQ is not QQ chat tool itself, but QQ group, Q bar and other auxiliary tools. Take QQ group as an example. Hotel owners can search the names of communities, shopping malls, schools and companies near the hotel, or search the QQ groups that target customers may establish, and then join the QQ groups of these units. It should be noted that in these groups, first establish a good relationship with the group owners, and then you can post some small advertisements in them, or you can put pre-made leaflets in the group. At the same time, be careful not to constantly brush the screen in the group, otherwise you will be kicked out of the group.

The third measure: Baidu tool promotion

The most effective baidu promotion tool should be Baidu Post Bar. Baidu knows that Baidu Space is also a good choice. Take Baidu Post Bar as an example. Small hotel owners can search for titles on Baidu Post Bar and enter important place names around the hotel. If they find out, they will post in the post bar, or make publicity messages behind other people's posts. If you can't find it, you can use the name of the hotel or the name of an important place around the hotel to create a post bar. However, it must be noted that Baidu Post Bar has the function of automatically identifying the commercialization of posts. Remember that there are no serious business words in the post content, and you can post them euphemistically.

The fourth measure: corporate business card promotion

Nowadays, many small and medium-sized enterprises always make business cards online to promote themselves, and small hotels can also do so. Alibaba, HC and so on. Business card service can be provided. In addition, websites such as Enterprise Yellow Pages, China Telecom Yellow Pages, China Yellow Pages Online and Sina Yellow Pages have similar services.

The fifth measure: blog promotion

Even if many small and medium-sized enterprises have their own websites, they will open blogs everywhere to expand their influence. If the domain name is not particularly easy to identify, hotel websites are generally difficult to be crawled by search engines. If so, you might as well start a blog. Opening more blogs and posting more hotel-related content will definitely have an effect. Generally speaking, the more blogs you open, the greater the chances of being searched by search engines such as Baidu, Google, sogou and Yahoo.

The sixth measure: flash promotion

Shanks are a new ethnic group in the network society. Netizens know each other through the internet, and they will meet for entertainment in real life, such as eating, singing KTV and camping. If you can keep posting or introducing your hotel on the website, then this hotel will soon be remembered by flash customers.

Seventh measure: podcast promotion

Nowadays, many video websites provide DIY video production services and have a new group of young users. If the hotel can be made into beautiful video clips, and then uploaded to Sina Podcast, Sohu Podcast, Tudou, Youku, 56.com and other video podcast websites, it will be beneficial to open up tourists.

In short, if small hotel owners can spend more time and widely use the above methods, it won't be long before the internet will be full of hotel publicity materials. Is it necessary to spend money on promotion?

I hope I can help you and wish the small hotel a prosperous business! !