Traditional Culture Encyclopedia - Hotel franchise - What is tooling decoration?
What is tooling decoration?
Many people are familiar with home decoration, but not very familiar with work clothes decoration. Work clothes decoration and home decoration are different. In the decoration industry, the work clothes decoration we hear refers to the decoration of shopping malls and offices. team. Many people still have doubts about tooling decoration. Next, follow us to learn about what is tooling decoration and what are the precautions for tooling decoration!
What is tooling decoration
Working clothes refers to shop decoration, company office decoration, exterior wall decoration, decoration of hotels, shopping malls and other public places, and according to the industry Different impressions need to be established when facing customers and business partners, so the required styles of workwear decoration are also different.
Precautions for workwear decoration
1. Store front door
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The door is the first to attract customers' attention and tell them what kind of corporate image it is and what products are sold in the store. The door head is roughly divided into two parts. One is the design part, which pays attention to the color and size ratio, and considers whether the color matches the corporate brand image design requirements, and whether the size relationship between the logo and the door head is coordinated; the other part is the material part, which is simple inkjet printing. It's the work of small companies.
2. Facade and store passages
A facade with a sense of openness can easily attract customers. Use glass doors and glass windows to increase the temptation. The main aisle in the store should be wide rather than narrow, so that when customers enter the main aisle, they can clearly understand the specialty of the project.
3. Category layout
A good layout will make customers feel comfortable and feel closer to the products, and product classification and partition display is the focus of the layout. The location layout and comfort level while shopping will affect customer psychology.
4. Interior color
Personalization of decoration color will make you more distinguished from other stores, making the store more prominent and eye-catching. If the main color of the brand is properly applied to the store, this design will be more practical and can fully reflect the inherent quality and culture of the corporate brand.
5. Lighting and lamps
According to the principle of ergonomics, people's viewing of exhibitions is phototropic, so the light and shade of light in various areas of the store should be reasonably arranged to guide customers to make purchases. . In addition, the lights in each area should be controlled individually as much as possible, and the lighting fixtures should be mainly energy-saving lamps to save energy and costs.
6. Corporate image background and POP advertising position
It is best to set the image background in the center visible from the store entrance to highlight the corporate image and make customers feel more respected. After all the layout is decided, don’t forget to leave some space for POP advertising, which can be at the corner, next to the negotiation area, or in a dead corner, etc. In this way, the overall image of the product will be more comprehensive.
7. Decoration construction team
No matter how good the materials are, it is in vain without fine workmanship and quality assurance. Therefore, it is inevitable to choose an experienced and formal decoration company. Only by working hard to make careful plans and preparations before decoration can we have the opportunity to decorate the store better and achieve the purpose of attracting customers and expanding turnover.
The above is a detailed answer to what is tooling decoration and the precautions for tooling decoration. I don’t know if you are satisfied with our introduction.
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