Traditional Culture Encyclopedia - Hotel franchise - Year-end summary of sales work
Year-end summary of sales work
Year-end summary of sales work 1 Time flies. In a blink of an eye, I have been working in the sales department of xx Bar for one year. According to the work arrangement of the sales manager, I am mainly responsible for the daily operation of the department's restaurants, bars and stewards and the training of the department. Next, I will make a summary report on this year's work and briefly introduce my work plan for 20xx.
As an internationally renowned brand bar, the operation and management of the catering department are very mature and have a high market reputation. Fifteen years of management experience has formed its own management style, and it is difficult to make a breakthrough in service management and training. After joining the job, according to the actual situation of the food and beverage department, I put forward the management goal and slogan of "building an excellent service team", aiming at improving the overall service level and establishing a good industry image. Since I joined the company for one year, I have mainly carried out the following work:
First, to improve service quality as the core, strengthen the construction of service quality project.
The construction of catering service quality is a huge systematic project and a comprehensive embodiment of catering management strength. In 20xx years, the following work has been carried out in the daily management and service quality construction of various operating departments:
1, write operation procedures to improve service quality.
According to the actual operation situation of various departments in the catering department, the operating specifications of banquet service, night hall service, western restaurant service, bar service and steward service are compiled. Unify the service standards of all departments, establish the standards and basis for training, inspection, supervision and assessment of all departments, and standardize the service operation of employees. At the same time, according to the service requirements of the VIP room, the service reception process of the VIP room is compiled, and clear and detailed regulations are made from the aspects of customer reception, language requirements, dinner service, wine promotion, hygiene standards, article preparation, environmental layout, audio-visual effect, energy saving and so on, which promotes the service quality of the VIP room.
2. Strengthen the supervision and management of walking site.
On-site supervision and mobile management are important forms of catering management. During my duty, I insisted on allocating management time according to the "February 28th" principle (80% of the time was spent on managing the site and 20% was spent on making management summary). I directly participated in the on-site service, promptly corrected and prompted the problems that appeared on the site, recorded typical problems, and reported them to the heads of various departments, analyzed the root causes of the problems, made training plans and blocked management loopholes.
3. Prepare the overall practical plan of the wedding banquet to improve the service quality of the wedding banquet.
Banquet service department is a brand project of the hotel. In order to further improve the quality of wedding service, the overall practical plan of wedding service was compiled, which further standardized the operation process and service standards of wedding service, highlighted the atmosphere of the wedding scene, and invited the human resources department to conduct special training for wedding emcees, making them more distinctive and enhancing the reputation of the wedding market.
4. Convene special service meetings regularly to discuss the problems existing in the service.
Good service quality is the core of catering competitiveness. In order to ensure the service quality, improve the service management level and improve customer satisfaction, the last day of each month is designated as the service quality seminar day, which is attended by the 4-5 level managers of each restaurant to analyze the service status of each restaurant in that month, review the service quality, share management experience, analyze typical cases, find out the root causes of problems and explore management methods. At the seminar, restaurants learn from each other, and participants actively participate and express their opinions, dare to face problems and take responsibility, thus avoiding the recurrence of the same service quality problems in the management process. This discussion form provides a platform for restaurant managers to exchange management experience and plays a positive role in ensuring and improving service quality.
5. Establish a restaurant case collection system to reduce the probability of customer complaints.
This year, the Food and Beverage Department implemented a food and beverage case collection system in restaurants to collect complaints from restaurant customers about service quality and product quality as an important basis for improving management and evaluating the management level of department managers. Restaurant managers analyze and summarize the collected cases and put forward solutions to the problems, so as to make management more targeted and reduce the probability of customer complaints.
Second, organize the first service skill competition to show the service skills of the catering department.
In order to cooperate with the xx anniversary celebration of the hotel, the Food and Beverage Department organized the first competition on catering service skills and knowledge in restaurants in August, and worked out the actual operation plan of the competition. After more than a month of preparation and preliminary competition, with the strong support of the Human Resources Department and the Administration Department, it was a complete success, which was affirmed by the superior leaders, fully demonstrated the catering department's skilled service skills and excellent basic skills, enhanced the cohesion of the team, inspired the morale of employees and achieved the expected purpose.
Third, carry out employee training at all levels to improve the overall quality of employees.
This year, * * * conducted 15 trainings, including 3 service skills trainings, 3 induction trainings for newcomers and 9 special trainings. The concept and main contents of the course are as follows:
1. Expand management ideas and broaden industry horizons.
Most middle-level managers in restaurants are gradually promoted from lower-level employees (some managers have worked in the same position for four or five years), and their management vision is relatively narrow. In order to strengthen their management awareness, expand their industry vision and professional knowledge, seven catering professional knowledge trainings were set up for middle managers this year, the main contents of which are customer satisfaction management, catering marketing knowledge 1, catering marketing knowledge 2, basic knowledge of catering management, etc. The setting of these courses plays a positive role in expanding the management thinking, catering professional knowledge and industry vision of middle managers, alleviating various contradictions and conflicts in the management process, and enhancing the feelings among employees, employees and customers.
2. Cultivate employees' service consciousness and improve their comprehensive quality.
In order to cultivate employees' service awareness and improve their comprehensive quality, this year we have carried out training on catering service awareness, employees' mentality, five disciplines for service personnel, employees' etiquette and politeness, and wine knowledge. These training courses have improved the service consciousness, service mentality, professional service image and catering professional knowledge of grassroots service personnel. At previous sessions since April this year,
3. Carry out service skills training to improve the service level of VIP rooms.
In order to improve the service reception capacity of VIP rooms, we carried out "VIP room service reception skills training" and "restaurant ordering skills training", analyzed and explained the problems existing in service reception in the form of case analysis and demonstration, and demonstrated standardized service, marketing skills and humanized service in practice, which improved the service quality of VIP rooms.
4. Adjust students' transition mentality and quickly integrate into the catering team.
As an important part of catering staff, whether interns can quickly integrate into the team and adjust their transition mentality will directly affect the quality of catering services and team building. According to the characteristics and entry conditions of interns, this year, * * * launched a special training on how to transform campus people into enterprise people, with the aim of adjusting students' mentality, facing up to the role transformation and understanding the characteristics of the catering industry. The setting of this course makes students fully prepared psychologically, alleviates the dissatisfaction caused by the unsuitable role change, and accelerates the pace of integration into the catering team.
5, combined with the actual work, the development of practical courses.
The purpose of training is to improve work efficiency and make management more standardized and effective. In July, aiming at the phenomenon of poor execution of restaurant management, the course "Execution" was developed, which made managers fundamentally realize that "a good system needs good execution", and combined with the specific performance of insufficient execution of restaurants and the execution of advanced enterprises in the same industry, it was analyzed in the form of case analysis, which made managers realize the important truth that "there is no competitiveness without execution", and managers at all levels had a new understanding and understanding of execution.
Fourth, the existing problems and deficiencies
Although this year's work has been completed as planned, the quality is not enough. As far as departmental operation and training work are concerned, it is mainly manifested in the following aspects:
1, insufficient management, uneven exertion and weak links.
In the process of management, the management of some sensitive issues is weak, and the repeated service quality problems cannot be pointed out to the managers, which makes some management problems exist for a long time and cannot be fundamentally solved. At the same time, the main focus is on the quality of floor service, which weakens the management of housekeeping department and wine department.
2. Training interaction is not enough.
There are not many interactive links in the training process, and there are few opportunities for employees to participate, which reduces the vitality and vitality of the classroom.
3. The course capacity is too large, the teaching progress is too fast, and the speech speed is too fast.
The capacity of the course of catering professional knowledge is too large, and the progress and speech speed are too fast in the training process, which makes students unable to pay close attention to the training content and weakens the training effect of this part of the course.
Verb (abbreviation of verb) Work plan for 20xx years
20xx is an opportunity year. Consolidate the management foundation, make full preparations for hotel upgrading, further improve service quality, optimize service processes, upgrade existing brand grades, create new brand projects, create service highlights and establish a good catering brand image.
1. Optimize the wedding service process and improve the service quality again.
The overall planning scheme of the 20xx wedding reception will be optimized to further enhance and highlight the style of the host, add more popular elements (adjust the background music) to the wedding reception, package and enhance the festive atmosphere, highlight the wedding highlights, deepen the audience's impression of the wedding, win more potential customers, and polish the golden signboard of the wedding reception service.
2. Improve the quality of seminars and establish a good communication platform.
On the basis of the existing service quality seminar, further deepen the content of the seminar, expand the number of participants (bar and catering department heads), enhance the depth and breadth of the seminar, build the service quality seminar into an exchange platform for middle managers to learn from each other, share management experience and stimulate ideological sparks, and build the quality seminar into a management brand project of the catering department.
3. Establish a monthly quality inspection mechanism and publish the monthly quality status of each department.
In 20xx, we will comprehensively supervise and inspect the hygiene status, engineering status, equipment and facilities maintenance status, safety management, service quality, employee etiquette and courtesy, food delivery service, labeling specifications and other contents of all departments in the catering department according to xx quality inspection standards, publish the inspection results regularly every month, and impose corresponding penalties on unqualified departments and posts, thus forming a good operating mechanism of "quality inspection every day, quality effect monthly evaluation" and pushing the quality management work to a new level.
4. Take the VIP room as a platform to create service highlights and set up quality service windows.
On the basis of the existing service level, we should innovate and upgrade the VIP room service, focus on service details and humanized service, adjust the structure of VIP room service personnel, improve the entry qualification of VIP room service personnel and the salary of waiters, make VIP room reception service become the service mode of catering department, set up a quality service window of catering department, create service highlights, and create a new service brand on the basis of banquet service brand.
5. Assist the catering manager to improve product quality.
Product distribution is the core of catering management. In 20xx, we will assist the manager of the food and beverage department to collect customers' opinions and supervise the product quality, so as to promote the improvement of product quality.
6. Adjust the training direction and build a learning team.
In 20xx, we will adjust the training direction, reduce the training density, pay attention to the training effect, provide relevant information on industry learning, guide employees to learn professional knowledge, encourage employees to actively participate in the assessment of catering service skills, the professional qualification certification of bartenders and the learning of catering professional knowledge, and set off an upsurge of learning professional knowledge in the catering department, which will be beneficial to all industries recognized by the state.
Year-end summary of sales work Part II: Develop the market, pay close attention to production management internally, ensure quality, be market-oriented, face the challenge of the global financial crisis this year, seize the opportunity, and make joint efforts of all sales staff. With the cooperation of Qi Xin, Qixin completed this year's sales task. The work this year is summarized as follows:
1 and xx years' sales
After xx years of exhibitions held by our company in Beijing and Shanghai, and publicity by professional magazines such as HC and Discovery Resources, our company's Young Mai brand products have gained a certain popularity, and customers at home and abroad have a certain understanding of our products. In xx, the boss set a sales volume of 60 million yuan for the sales department, and our sales department achieved a total sales volume of 59 million yuan for the whole year, with a production and sales rate of 95% and a collection rate of 98%.
2, strengthen business training, improve the comprehensive quality.
The product sales department is responsible for the sales of all products of the company. It is conceivable that the responsibility is great and the task is arduous. It is very important to establish a high-quality sales team that can recruit good soldiers and complete the company's annual sales task. If a worker wants to do a good job, he must sharpen his tools first. In order to improve the comprehensive professional quality of sales staff, all employees in the sales department must carry out vocational skills training to further improve their sales knowledge. This year, the company added an online version of financial management software with a network speed of 3000, which can clearly reflect the sales and financial management in time. Our sales staff are trained by Beijing Marketing Communication Technology Co., Ltd., and their professional knowledge and internal information are confidential, so everyone should have professional ethics. The boss is the top leader who leads the sales department. He hopes to strengthen the supervision, criticism and professional guidance of our employees, so that our sales staff can learn more professional knowledge and improve their technical functions and self-appreciation ability. In xx years, I studied iso internal audit training and accounting professional knowledge training, and obtained a nationally recognized certificate. Over the past year, we have fully practiced the management knowledge and methods we have learned in the company's production management, and the display effect is satisfactory.
3. Establish a marketing network and cultivate a sales model.
Microphone line sales are the focus of our product sales department, and the sales situation will directly affect the company's economic benefits. Over the past year, the product sales department has persisted in consolidating the old market, cultivating new markets, opening up market space and tapping potential markets, and used our brand reputation to drive product sales, thus building a sales network pattern with Langfang as the main body and radiating the whole province and the whole country.
4. Pay attention to industry trends and grasp market information.
With the increasingly fierce market competition among electronic products industries, information plays an increasingly important role in the marketing process, and information is benefit. The sales department pays close attention to market trends, grasps business opportunities, demands benefits from information, and institutionalizes, standardizes and regularizes market research and information collection, analysis and collation. The product sales department has established a stable and reliable information channel through market research, business negotiations, newspapers and magazines, industry associations, computer networks, etc., and paid close attention to the development trend of the industry; Establish customer files and manufacturer files, and strive to collect basic information; According to the market situation, actively send business personnel to track and master the dynamics of the domestic sales market.
5. Make persistent efforts to meet new challenges.
Looking back on the past year, all the business personnel in our sales department worked hard, United and cooperated, and made positive progress, and achieved good sales performance. Achievements belong to the past. Looking forward to the future, the road ahead of the sales department is longer, more difficult and more arduous. All business personnel in our sales department unanimously stated that they must give full play to their enthusiasm, initiative and creativity in 20xx, fulfill their post responsibilities, do a good job in 20xx sales, deeply understand the dynamics of the electronics industry, further develop and consolidate the domestic market, and create higher sales performance for the company.
We wish our Beijing Er Fu Science and Technology Co., Ltd. a sales performance of 20xx, and by going up one flight of stairs will be at the forefront of the electronic industry and close to our ideal.
-End.
Generally speaking, this article is a good summary article, starting from the summary of xx, and finally looking forward to the sales performance in 20xx, full of enthusiasm for sales work.
Year-end summary of sales work In this year, through my own efforts and the support of leaders, I have gained some gains in my work. One year's sales work has taught me how to deal with the relationship with customers, the relationship between school and society. Before the arrival of this new year, in order to learn lessons and improve myself, I now make a summary of my work in 20xx, so that I can do better in the future:
20xx 10 came to work in the company and participated in large-scale activities such as establishing a factory direct store in xx community to sell TV. I have participated in many small-scale activities, and I have devoted myself to fighting every time. 20xx 10 began to accept the temporary promotion of campus market. I didn't have any experience before I was in charge of temporary promotion. I only rely on my enthusiasm for sales and temporary promotion, and lack the knowledge of temporary promotion. In order to quickly integrate into this job, I came to xx Company to learn product knowledge and explore temporary promotion work from scratch. When I encounter difficulties and problems in sales and products, I often ask the marketing staff of the company, and I also come down to work with some people. And is committed to discussing with others how to deal with temporary promotion. Through continuous learning, I have successfully mastered the basic methods of TV sales, and have the basic sales ability and the ability to lead the team to do activities independently. Cultivate your interpersonal relationship. I exercised my ability to handle things. Thanks to Skyworth's exercise. The following is my summary of my own shortcomings in the past year:
1, the understanding of the sales market is not deep enough, and the technical problems of the products are too weak to explain clearly to customers and households.
2. Some problems cannot be solved in time.
3, always afraid of doing things, setting their own position too low, always afraid of making mistakes.
4. For the temporary promotion work of the school, the reasonable distribution of temporary promotion work and study time is not handled properly, and the registration of wages and working days between temporary promotions is not handled properly, which makes the temporary promotion wages in a chaotic state and makes the company lose a lot.
5. Every activity is only responsible for finding people, forgetting whether you have done it or not, which leads to the low quality of temporary promotion.
6. Set the goal too low, do things slowly, and do things too slowly. I didn't study many places in the company, thinking it would be good to do a good job of temporary promotion, but I don't know much about the company, which leads me to know a lot about the company.
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