Traditional Culture Encyclopedia - Hotel franchise - What do brand apartments do well?

What do brand apartments do well?

In recent years, the central government has vigorously promoted the housing principle of "living without speculation" and actively developed the long-term rental apartment industry in order to better solve the housing demand in the market. At present, there are many long-term rental apartment brands on the market, which have formed a considerable scale after years of development. So what do brand apartments do better?

1, Mushroom Apartment relies on housing trusteeship+standardized decoration+post-rental service to create a quality rental life for consumers. In addition, the mushroom apartment establishes an interesting mushroom circle through online and offline activities, making it a social circle. At present, mushroom apartment has been transformed into "mushroom rental", focusing on single white-collar rental platform.

2. The "Blue Whale" project initiated by Danke Apartment allows the owners to rent at the reserve price, and at the same time, they can enjoy the appreciation of rent with the increase of market price, and the income is more abundant. Ordinary intermediaries or traditional asset management companies often earn this price difference with the appreciation of the market.

3. Color apartments take the actual needs of white-collar workers as the breakthrough point, combine traditional real estate and hotel management, choose young houses with convenient transportation and life to build apartment communities, mainly serve middle-income young people, and provide them with real, high-quality and low-cost self-owned houses, supplemented by housekeeper and social services.

4. "Vanke Station/Park House is an economic rental product under Vanke. Park House is different from previous brands. By studying young people and living habits, we will provide residents with a safe, comfortable and humanized experience, and will also explore new models of neighborhood relations and create brand-new products full of youthful atmosphere.

5. Xinpai Zhiyu (Beijing) Investment Management Co., Ltd. is committed to becoming an investment management chain apartment hotel, creating a living, personalized and quality residential community for urban white-collar workers, and the living concept of lifestyle (new lifestyle), home (new home) and community (young people's community).

6. Functional apartment is a product of Beijing Natural Tribe Technology Co., Ltd., and it is an apartment brand that provides young people with entrepreneurship, study, life, entertainment and socialization. The location of functional apartments is mainly near the business circle, and the design style is relatively young. At the same time, it provides residents with convenient services such as payment, express delivery and house cleaning.

7. YMCA Apartment is a community service-oriented youth apartment focusing on online and offline, and is committed to becoming the owner and operator of high-quality service-oriented youth apartments. At present, it has an apartment area of 60,000+square meters in Shanghai, providing high-quality, high-standard rental environment and community services for more than 3,000 Shanghai urban youths.