Traditional Culture Encyclopedia - Hotel franchise - Job responsibilities of hotel director
Job responsibilities of hotel director
1. According to the short-term and long-term business objectives of the hotel and the comprehensive market situation, be responsible for proposing and participating in the formulation of the hotel's external sales and attracting tourists.
2. Study and master the local tourism market dynamics and the potential needs of customers, collect and sort out foreign sales strategies, and submit written reports to the general manager regularly.
3. Keep close contact with superior tourism management departments, large travel agencies, large group companies and government departments, and establish long-term, stable and good cooperative relations with various customers. 4. Be responsible for the promotion of the hotel, actively participate in the renewal, transformation and combination development of hotel products, and improve the reputation and influence of the hotel.
5. Guide all kinds of internal and external advertising activities of the hotel, formulate short-term and long-term publicity and promotion plans of the hotel, and implement them after being approved by the general manager.
6. Establish good cooperative relations with various departments, listen to customers' opinions extensively, handle major complaints, and ensure the implementation and execution of the sales plan.
7. Select and train hotel sales teams of different ages, guide sales staff to constantly learn and update their professional knowledge, and improve their sales skills to adapt to the changes in the market. 8. Evaluate the performance of subordinates on a regular basis, reward and punish according to the company's reward and punishment system, continuously improve the ideological quality, professional skills, organizational ability and pioneering spirit of marketing personnel, and cultivate a high sense of responsibility of sales personnel.
9. Review the daily business report, understand the occupancy rate, operation and reception of the hotel rooms on that day, organize and coordinate various departments, and receive VIP guests as required. 10. submit the plan of sales activities and public relations activities to the general manager every day. With the approval of the general manager,
Organize relevant personnel, prepare publicity materials and formulate action plans.
1 1. At the end of the month, do a good job in analyzing the hotel operation in the current month and the work plan of the marketing department in the next month, submit it to the general manager for approval, timely summarize the customer complaints in the current month, and submit it to the general manager in writing for approval. Second, the meeting team sales:
1. Visit local government agencies, financial, educational, health and other institutions and departments as well as large teams such as large and medium-sized state-owned enterprises regularly, and make weekly visit plans.
2. Keep in touch with relevant units and departments by telephone, fax and email. 3. Earnestly make customer inquiries and reservations, and give written confirmation. 4. Receive customers who come to visit the store.
5. Establish customer information registration, make sales records and make sales reports. 6. Receive and follow up the activities of visiting consumer teams.
7, do a good job of market research, and report the market situation to the sales manager. Job responsibilities. Strictly implement the authority of house price examination and approval, and keep special prices confidential. 9. Handle the relationship with other departments of the hotel. 10, VIP reception of important government teams. Third, travel agency sales:
1. Visit local travel agencies, reservation centers and exhibition companies regularly, especially get in touch with the headquarters of large travel agencies in Guiyang, and make weekly visit plans.
2. Keep in touch with relevant units and departments by telephone, fax and email. 1. Make inquiries and reservations for customers carefully and give written confirmation. 2. Receive customers who come to visit the store.
3. Establish customer information registration, make sales records and make sales reports.
4. Receive and track the activities of visiting consumer teams.
5. Do a good job in market research and report the market situation to the general manager of the hotel. 6. Strictly implement the authority of house price examination and approval, and keep special prices confidential. 7. Handle the relationship with other departments of the hotel. Fourth, banquet sales:
1, fully responsible for the promotion and booking of banquets, conferences and exhibitions.
2. Make the marketing plan of banquet sales, establish and improve the working procedures and standards of banquet sales department, formulate the banquet sales system and guide its implementation. 3, establish and improve the banquet diary, customer contract filing, banquet orders and personal data filing records, making it an effective means of work.
4. Make a one-week visit and telemarketing plan and submit it to the general manager of the hotel. At the weekend, I will review my week's visit with the hotel marketing staff and make a summary.
5. Make a sales report and record every visit and telephone sales in detail.
6. Report every visit and guest feedback to the general manager of the hotel, closely communicate with other groups in the marketing department, and * * * handle all activities taken over by the marketing department.
7. Solve the needs of visiting guests, provide necessary information for guests, and discuss the details of activities with guests.
8. Visit banquet customers and do a good job of internal reception.
9. Check on-site reception preparations to ensure that all arrangements are implemented, and coordinate with the banquet manager of the Food and Beverage Department to ensure the implementation of reception services.
10, coordinate relevant departments to solve customers' special needs.
1 1. Send a thank-you letter to the customer after the activity. Collect customer feedback, if there are any problems, report them to the manager of the food and beverage department in time so as to handle and correct them in time.
12. handle special affairs related to the catering and banquet department of the sales department, participate in hotel activities and do a good job in public relations. V. Business Sales: Job Responsibilities
1. Be familiar with the big trading companies and company groups around the hotel (especially local foreign-funded enterprises) and visit them regularly.
2. Establish customer files and keep in touch by telephone, fax and email. 3. Hold regular or irregular meetings of secretaries of large companies to strengthen contacts and enhance feelings. 4. Keep sales records and provide the general manager of the hotel with a written report on visiting customers at the daily morning meeting.
5. Constantly develop new customer markets and expand customer networks. 6. Coordinate the relationship with relevant departments of the hotel. 7. Arrange customer check-in, catering and other activities. 8. Assist the financial department to collect accounts from customers. 9. Develop long-term hotel guests and achieve a certain occupancy rate. 10. Make plans to attract long-term residents and put them into practice. 1 1. Establish long-term family files and visit them regularly.
12, hold regular long-term guests' parties to express gratitude and solicit long-term guests' requirements and suggestions for the hotel.
13, continuously expand the long-term tenant market and improve the long-term tenant management regulations.
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