Traditional Culture Encyclopedia - Hotel franchise - The origin of the development of credit shop old wine

The origin of the development of credit shop old wine

According to historical records, it originated from Liu Xiu, the founding emperor of the Eastern Han Dynasty. After Wang Mang established the new dynasty, he went against the grain and oppressed the people. In the third year of Emperor Xinmang's reign, the royal family Liu Xiu decided to raise troops in Wan (now Nanyang City, Henan Province) to push Mang to prosper the Han Dynasty. One day, all the talented people were gathered at Liu Ji's Tavern in Wandong Town to discuss important matters of righteousness. Boss Liu of the tavern entertained them with fine wine. After the wine was half full, the plan was discussed and agreed upon, but the only thing missing was the commander's flag. Liu Xiu looked up and saw that the tavern's wine cover was fluttering in the wind, with the word "Liu" as big as a bucket in the middle bright and clear. Not only did he say with great joy: God help me! Then he borrowed the wine flag as the commander's flag, raised troops in Nanyang, fought against Kunyang, competed in Hebei, and finally settled in Luoyang. After proclaiming himself emperor, Liu Xiu thought that Boss Liu had made great achievements in crediting flags, so he named the tavern a crediting flag shop and the wine as credited old wine. Therefore, the town was renamed Shengdian Town, which is still used today.

When Princess Huyang, Liu Xiu’s sister, entertains guests in the palace, she always takes out two wine bottles. One is made of gold and the other is made of silver. The gold pot is filled with Shaoxing rice wine, and the silver pot is filled with old wine on credit. Historical records: The old wine sold on credit is good wine, and women and children all know that the palace has it. It can be seen that the old wine on credit has become the wine for palace entertainment at that time.

Zhang Heng, a great scientist and writer of the Eastern Han Dynasty, was from Nanyang. He likes to drink old wine from his hometown on credit. In his famous poem "Nandu Fu", he also vividly recorded the wine customs on credit: "If the whole family gathers for a banquet, either to commemorate ancestors or to entertain distant friends, the guests and hosts should sit down according to etiquette. Treasures and jade are dazzling; Personnel, their postures are charming; they move quickly when passing cups and cups; they give gifts with dignified etiquette; they play the flute and piano, and the musical instruments sing in unison; the sound of the clear horns makes the listeners mourn; after drinking, the guests say goodbye, and the host walks on the dew to see each other off; the guest and the host are seen day and night The banquet is really endless fun."

The medical sage Zhang Zhongjing is also a fellow from Nanyang. Not only did he like to drink old wine from a credit store, but he also often used the old wine from a credit store to make medicinal wine to relieve the common people's ailments, and he was deeply loved by his neighbors.

During the Sui Dynasty, the great poet Liu Bin of Nanyang was invited to visit a credit store, and his friend offered him old wine on credit. After drinking, Liu Bin suddenly felt a strange fragrance on his teeth. He couldn't help but feel inspired to write poems. He swung his hair with his pipe and came up with a perfect line: "Drinking by the Zhao River, I realized that the fine wine was sold on credit. I would like to learn from Cao Cao's practice of drinking with a konghou, and hundreds of poems can flow from the fountain of literary thoughts." ." The old wine on credit adds a bit of literary flair.

In the second year of Yongle in the Ming Dynasty (1404 AD), Nanyang was established as a vassal. In the sixth year of Chongzhen (AD 1633), Zhang Xianzhong led the peasant uprising army into Nanyang. In the eighth year of Chongzhen's reign, he and Li Zicheng discussed the plan to rebel against the Ming Dynasty. During the dinner, Zhang Xianzhong shouted: "Bring me wine, bring me good wine from the credit store!" (See "Li Zicheng" by Yao Xueyin)

Chengdian Town is located between the branches of the Pan and Zhao rivers in the upper reaches of the Tang River, a tributary of the Han River, and belongs to the eastern edge of the Nanyang Basin. The town "relies on the cows and the Han River, looks at the golden basin to drink the fine wine," and has developed shipping. During the Qianjia period of the Qing Dynasty, the credit store economy reached its peak, and for a time it became a "giant town in southern Henan" that "bordered on the Zhe River, traveled north to Bianluo, sailed south to the north, and collected department stores." It was similar to Jingdezhen, Foshan Town, Zhuxian Town, The town is equally famous and is one of the four major commercial towns in the country. The Shanshan and Shaanxi merchants who made their fortune here donated money to build the Shanshan and Shaanxi Guild Hall in the center of the town, which is comparable to the imperial palace (in 1988, it was listed as the third batch of national key cultural relics protection units by the State Council) as a place for them to "communicate business, express hometown friendship, and A place that respects Guan Gong and respects loyalty and righteousness. It is said that the guild hall was also listed as the seventh palace by the Empress Dowager Cixi. The two characters "dragon" and "tiger" inscribed by the Empress Dowager Cixi are still inlaid on the wall under the eaves of the main hall.

In 1736 AD, Emperor Qianlong paid a private visit to the Central Plains incognito and took a boat to dock at a credit store. Seeing the beautiful farmland here, the gathering of merchants, the developed wine industry, and the rows of pubs, I opened the "Yonglongtong" hotel to hide. Because it is not for profit, business is extremely popular. After Qianlong left the credit store, he handed over the management of the hotel to a man named Liu. The hotel grew bigger and bigger and became the industry leader. During the Guangxu period, the third generation of Yonglongtong became the largest brewer in the Central Plains. He led ten major taverns such as "Yonglumei" and "Gongquanmei" to establish an industry association - Jiuxianshe. Jiuxianshe also donated hundreds of taels of silver to the Shanshan Guild Hall and presented a gold plaque with the words "Haoran Zhengqi", which is still hanging in the middle of the main worship hall of the guild hall.

The credit store old wine began in the Xia, flourished in the Han Dynasty, and flourished in the Ming and Qing Dynasties. It can be said that it has a long history from "Yidi made wine cups to make the wine smooth and polished" to "Liu Xiu's credit flag".

The production of Shendian Lao Liquor adopts ancient traditional techniques from beginning to end, using local high-quality sorghum and high-quality wheat as raw materials. It is put into a 300-year-old mud pond old cellar and added with high-quality mineral water. It is naturally aged for a long time, scientifically reduced, and carefully brewed. Made from. The wine is full-bodied, clear and transparent, rich in aroma, mellow and harmonious, pure and refreshing. The alcohol content is high but not strong, low but not light. In particular, no chemical flavoring is added, and it is allowed to take its own course. It does not cause nausea or thirst after drinking. It is even more unique in the liquor industry where there are many strong players. Winemaking experts at home and abroad have spoken highly of it, and it has been hailed as "the best among wines" and "the best wine of the Central Plains". Over the years, it has been rated as "Nanyang City Industry Leader", "Henan Province Light Industry Tax and Profit Major", "Henan Province Economically Profitable Enterprise", "Henan Province Advanced Food Enterprise", No. 10 among the top 20 industries in Henan Province, and Provincial May Day Labor Certificate, "Advanced Quality and Efficiency Enterprise in China's Food Industry", and one of the 500 largest beverage manufacturing companies in China. The history of credit store wines has a long history. The brewing industry of credit stores can be traced back to the end of ancient primitive society, the era of Xia Yu. At the end of the Western Han Dynasty, princes competed for hegemony and heroes fought. Liu Xiu, a royal family member of the Western Han Dynasty, obeyed the people's will and was full of ambitions to regain the Han Dynasty. He led his strong soldiers and generals to raise troops in ancient Wan City to fight and fight to bring peace to the world. After a big battle, he was outnumbered and led a group of people to flee in despair. They were trapped and exhausted. They fled to an ancient town and saw a tavern. The generals drank heavily and became more energetic. They discussed another big event. After three rounds of drinking, the big plan was agreed upon. Only the commander's flag is missing. Liu Xiu walked out of the hotel, looked up and saw a wine guise floating in the north wind of Xiaoxiao, with a big "Liu" in the middle. He was overjoyed and said, "God help me!" Yang, built the capital in Luoyang. After he became the emperor, he read "Liu" to remember that the small shop had merit in crediting flags. He named the shop as credited flag shop, the wine was called "credited shop old wine", and the town was called "credited shop town". thereafter. The old wine of the credit shop is famous all over the world, and all the royal palaces, princes, generals, poets and literati, as well as the common people drink this wine.

Princess Huyang, Liu Xiu’s sister, held a banquet to welcome the guests and drank wine. She used two wine pots, one made of gold and one made of silver. The gold pot contained Shaoxing rice wine and the silver pot held old wine on credit. . According to historical records: "The wine sold on credit is good wine, and everyone old and young knows that the palace has it." It can be seen that the credit wine at that time was already a good drink for the palace. At the end of the Sui Dynasty and the beginning of the Tang Dynasty, during the Wagang Uprising, Emperor Taizong Li Shimin regained Xinyang and marched into Yuzhou (today's Fangcheng). Passing by the credit store, the town was overflowing with the aroma of wine and there were many flags and flags. I couldn't help but dismount after smelling the aroma, reward the officers and soldiers with wine from the credit store, and celebrate with the army. After Li Shimin drank, his teeth and lips were fragrant, his spirit was high, and he praised repeatedly: "Good wine, good wine!" After that, he sent his loyal minister Wei Zheng to deliver the wine to the palace year after year, and personally gave it the title of "Emperor's Royal Wine".

Peasant leader Zhang Xianzhong even drank wine at every meal. In the eighth year of Chongzhen reign in the Ming Dynasty, Chuang Wang Li Zicheng and Zhang Xianzhong discussed the plan to overthrow the Ming Dynasty. When they discussed speculation, Zhang Xiannian shouted: "Quickly. Get some old wine on credit! ”

By the Ming and Qing Dynasties, credit shops were unprecedentedly prosperous, and industry and commerce were extremely developed. At the peak of economic development, there were seventy-two streets, a very fine division of labor, thoroughfares of nine provinces, docks for floods and droughts, and an endless stream of big businessmen. Jue is an important commercial and trade center. The store is adjacent to the Zhe River, with Sheluo in the north and Ma in the south. Many merchants from Shanxi and Shaanxi donated money to build it after they became prosperous in business. The magnificent Shanshan Guild Hall, with its carved beams and painted roofs and hanging eaves, was visited by the Empress Dowager Cixi when she traveled south and named it the "Seventh Palace" with the words "dragon" and "tiger" written on it. Shanshan Guild Hall is located in the center of the ancient town. It has many towers and towering pavilions, and is magnificent. There are palace-style buildings in the front and rear such as the Nine Dragon Wall, the Xuanjian Tower, the Dabai Hall, and the Chunqiu Tower. The Chunqiu Tower stands tall and towers into the clouds. , the people praised: "There is a Chunqiu Tower in the credit store, half of which is hidden in the clouds."

In the late Taiping period, the Nian army entered the credit store and forcibly dominated the market, and the wealthy merchants in Shanxi and Shaanxi were living in poverty. The Nian army demanded an unlimited amount of tax from him, so that when the wealthy businessmen could not escape, they hid in the Chunqiu Tower. The Nian army had no choice but to collect the people's quilts, dip them in tung oil and burn the Chunqiu Tower. After the founding of the People's Republic of China, the party and the people were very upset. Attaching importance to the development of the credit brewing industry, the Credit Flag Winery was established on the basis of the "Jiuxianshe", "Yonglongtong" and "Yonglumei" taverns.

In order to expand production, the Nanyang Special Office merged Yuantan Winery in Tanghe County and Longquan Temple Winery in Nanyang County into credit wineries. In November 1965, with the approval of the State Council, Premier Zhou Enlai personally named the establishment of Sheqi County, implying the banner of socialism, and credit hotels and wineries were listed as state-owned enterprises. In order to improve product quality, the merged Qianqi Winery has expanded its scale year by year, added brewing equipment, strengthened its scientific and technological team, and its product quality has continued to improve.

Since 1980, the credit store old wine has been awarded the honorary titles of "Henan Province Quality Product", "National Quality Liquor" and "Consumer Trustworthy Product".

Reform and opening up has brought vitality and vitality to the credit store wine industry. With thousands of years of brewing technology and unique taste, it has been changing dynasties and has been declining for a long time. It can be said that it will last forever.