Programmed aggregation helps realize the game advertisement, and the U aggregation developer conference was held in Shanghai.

On the afternoon of July 29th, the "U Aggregation Developers Conference" hosted by Long Yun Science and Technology, Gaoyun.com and Youju Developer Platform, and co-organized by GMGC, Shuangchuang Cloud, Beijing Animation and Game Industry Association and China-Europe Mobile Internet Association was held in Sheraton Shanghai during the 19th ChinaJoy.

In recent years, the mobile game market and user scale in China have developed rapidly. In 2020, the market scale has exceeded 200 billion, and the number of game users has exceeded 660 million. At the same time, the monetization market scale of mobile game advertising in China has also increased year by year, reaching 654.38+09 billion yuan in 2020, with a compound growth rate of 654.38+080% from 2065.438+07-2020. This "U Aggregation Developers Conference" not only invited a number of heavyweight industry experts as guests to share their valuable experience in this field, but the organizers will also join hands with developers and upstream and downstream partners in the industrial chain to win the future by releasing programmatic advertising aggregation tools, establishing an ecological alliance for developers, and launching a developer support plan.

Wei Song, founder of GMGC and co-founder and president of Long Yun Science and Technology, first appeared on behalf of the organizer, extended sincere welcome to all the guests present, and officially released the "U Aggregation Programmatic Advertising Management Platform" to the world. He said that U-Aggregation is a brand-new data intelligent marketing platform and a third-party programmatic aggregation management promotion tool, which has the functions of permanent free for users and 100% revenue transparency. The four technologies can be summarized as advertising layering, free monitoring, AB testing and cross-promotion. U Aggregation hopes to become the best partner of developers and build a perfect ecological service for developers. Therefore, a developer support plan worth 654.38+0 billion has been launched, and 654.38+0 billion has been distributed to startup companies. * * * Plus the DAU aggregation of 65.438+billion daily activities, the cooperation * * * won.

Wei Song, founder of GMGC and co-founder and president of Long Yun Technology

After the official global release of U Aggregation, guests from Long Yun Science and Technology, GMGC, Baidu Alliance, Shengqu Games, Unity, Shuangchuang Cloud, Redstone World and other enterprises attended the establishment ceremony of the Eco-Alliance of Youju Developers. I believe that with the industry status and resource advantages of all members, the alliance will become an indispensable force in the industry ecosystem, and I look forward to more friends joining the alliance.

Next, we welcome the signing ceremony of our partners. First of all, Park Zhipeng, Chairman of Long Yun Science and Technology, and Zhu, CEO of Shuangchuang Cloud, attended the signing ceremony of the digital marketing SAAS service platform of Shuangchuang Industry. The two parties will work together to leverage the strong advantages of the former in digital marketing SAAS service platform technology to accelerate the empowerment of the dual-creation industry.

Then, Park Zhipeng, Chairman of Long Yun Science and Technology, CEO of Dianjing Technology and Lin Yongmin, Secretary General of GGCA Global Game Animation Art Concept Competition, attended the signing ceremony of the strategic cooperation of "U Aggregation +CG Art Creation Sharing Platform". The two sides will unite strongly, give full play to their respective advantages, and provide a strong thrust for cultural and artistic creation with intelligent digital marketing platform tools.

Liu, Director of Long Yun Science and Technology Products, gave a speech on the topic of "Analysis and Refinement of Game Advertising". He said that U aggregation adopts the white box model as a whole, and the simple and transparent 100% revenue belongs to the developer's platform. Upstream of the intelligent aggregation head, the maximum income and penetration achieved an average increase of 20%; Intuitive and convenient open strategy adjustment and open source resources; Intelligent advanced layering facilitates AB measurement, regional cloud control and exposure control. Really achieved the ultimate optimization of the intelligent advertising aggregation platform, and made a targeted customization plan specifically around the domestic market. Transparent, efficient and free are the biggest highlights of U aggregation.

Liu Longyun, Director of Technology Products

Li Jie, head of Long Yun Science and Technology, gave a speech on how to create a high-stability and high-security data environment through technical strategies. U aggregation team has handled daily data throughput of 65.438+billion+,with high concurrency and low delay, reaching one million concurrency, ensuring high stability of products. Data security supports privatization deployment, thus solving the problem of data privatization. Through end-to-end encryption and serialization processing and other technical means, it provides a strong guarantee for the data security of developers. U Aggregation Technology Team will provide 7*24 hours technical service for developers, answer their questions at any time, and facilitate developers to access the platform.

Li Jie, head of Longyun Technology

Rem, Commercial Director of Baidu Alliance Development Department, delivered a speech on the topic of "New Commercialization Mode of Casual Games". He said that Baidu Alliance has a history of 19 years, displaying 10 billion advertisements every day, with millions of partners and 800,000 advertisers, serving advertisers in games, e-commerce, FMCG and other fields and helping large, medium and small enterprises in an all-round way. The focus of Baidu Alliance this year is to encourage videos, hoping to carry out diversified cooperation with game industry partners, including game developers and Long Yun Technology, so as to make the game advertising industry bigger and stronger.

Rem, Commercial Director of Baidu Alliance Development Department

Xie, the person in charge of Maggie AppSAASA optimization, delivered a speech on the topic of "Apple ASA search advertising: mobile game data operation and accurate user growth". The advantages of ASA search advertising are that users are more accurate, users' needs are clearer, the conversion rate is better, and it is more convenient for manufacturers to calculate ROI. ASA has no brand word protection, so manufacturers need to protect brand words and intercept traffic when they put into operation. In addition, it should be noted that Apple's ASA game must have a version number. Without the version number, Apple can't pass the trial.

Thank you, Maggie, the person in charge of AppSAASA optimization.

MaximdeWit, Global Content Director of UnityUDP, delivered a keynote speech on "How developers * * * win mobile market segments". As a hot topic in the industry, mobile games need game manufacturers to formulate different targeted operation strategies for different market environments and different player groups. MaximdeWit shared the valuable experience of UnityUDP in the developer community and local content distribution operation, which benefited the audience a lot.

MaximdeWit, Global Content Director of UnityUDP

The last part of the conference is the summit dialogue "The 2.0 Era of Game Operation". Wei Song, founder of GMGC and co-founder and president of Long Yun Science and Technology, served as the moderator, Tan Yanfeng, vice president of Shengqu Games, Rem, commercial director of Baidu Alliance Development Department, Zhu, CEO of Shuangchuang Cloud, CEO of Dianjing Technology and Lin Yongmin, secretary general of GGCA Global Game Animation Art Concept Competition, took the stage as the dialogue guests, and shared topics covering IP management, ecological construction of developers, intelligent digital marketing, and deep cultivation of the industry in the post-epidemic era. The atmosphere is very warm.

Peak dialogue: the 2.0 era of game operation

In the afternoon, after the official session of U Aggregation Developer Conference, the official CEO reception of GMGC202 1 "Friends Gathering in Shanghai" was held in the hotel that night. Many high-level leaders in game-related fields, including organizers and many big coffee guests from the industry, gathered at the dinner. The atmosphere was warm and the guests and the host enjoyed themselves. Everyone had a wonderful evening around topics such as industrial ecological resources construction, cooperation and exchange between business and investment and financing.

1 During the 19th ChinaJoy from July 30th to August 30th, 2008, the organizer will hold the "U Aggregation Developer Docking Day" at booth B8 12 in Hall W4. Relevant staff will provide all interested developers with all-weather consultation and communication services. Welcome to the site to discuss cooperation.

Special thanks to the main cooperation media of the conference: China. Com, game gyro, hot money network, game dog, game network, Techweb, Donews, game bus, 178 game network, A9VG, CSDN developer community, fun network, 87G mobile game network, deep space network, Dianyu, 925G mobile game network; Strategic cooperation media: CIO Times Network, stupid mobile phone, game jar, number distribution network, portable player, rabbit play network, game kingdom and other partners strongly support.

What is u-aggregation?

As a free programmatic advertising management tool with a leading strategy, U Aggregation focuses on the realization of domestic app products, supports one-click access to multiple advertising platforms functionally, and minimizes operating costs, thus solving the problem that many independent developers aggregate and realize from scratch. Developers can easily access many mainstream advertising platforms by using U aggregation SDK, which saves the tedious work of interface adaptation and aggregation strategy self-adjustment, and saves development and operation costs.