How hotels carry out joint marketing

Advantages of joint marketing Joint marketing is also called cooperative marketing. It means that two or more enterprises or brands have different key resources and their markets are differentiated to some extent. For the benefit of each other, they carry out Strategic alliances exchange or combine resources with each other and cooperate in marketing activities to create competitive advantages. In the hotel industry with different brands and functions in the same region, or between different hotel entities under the same hotel group, joint marketing can be attempted to save corporate operating costs, expand hotel market share, and increase corporate operating income. The hotel industry allocates a large portion of marketing expenses as business operating costs every year. It is not feasible for a single hotel to have only a meager budget for marketing activities. Therefore, marketers are often stretched thin when they go out to market, find relationships, and expand contacts. Joint marketing can maximize the sharing of resources between hotels, save costs and concentrate human, financial and material resources to face the same customers. Mutual use of the customer group relationships established by the hotel itself and giving full play to the advantages of all parties will provide great convenience for each other's work. Methods and paths of joint marketing With the popularization of advanced marketing concepts and network applications at home and abroad, and the promotion of various hotel marketing methods, it is more convenient for hotel groups or hotels to carry out joint marketing work. (1) A unified marketing team and organization can be established, the person in charge and staff can be determined, and corresponding working funds can be provided. (2) Hotel groups can develop a dedicated promotional website. The website can set up hotel (enterprise) introduction, room reservation, catering and entertainment, picture display, business and tourism services; or set up a special marketing module, try to be rich in content, wide in coverage, and diverse in form, so that customers can all-round Understand hotel products, services and related tourism information to build the brand, increase sales and establish a good public image. (3) Make uniform leather business card holders and handbags with the names and phone numbers of each hotel, and use them when contacting and communicating with customers at each hotel. (4) Unify the external publicity brochures of each hotel, and the marketing team will collect information and pictures of each hotel for unified production. (5) Make an agreement in the name of the hotel "consortium". The agreement contains the negotiated price information of the hotel. If you sign one agreement, you can enjoy the negotiated prices of all hotels. If there is a remote system for computer entry, one hotel can enter it and other hotels can check it. (6) Each hotel transports customers to each other, and will receive certain rewards at the end of each year based on total consumption. (7) Establish a membership management system and create a batch of membership cards. Accommodation in each hotel can be accumulated, and certain rewards will be given to customers at the end of the year. (8) Organize and hold promotion meetings. Organize travel agents, online booking centers and important business customers in the region to promote each hotel by displaying DVDs or PPTs. In addition, in joint marketing, each hotel can also organize marketing backbones to exchange and learn from hotels with excellent marketing performance, learn from each other's strengths, and improve work capabilities and methods.