Traditional Culture Encyclopedia - Hotel franchise - MEDM, the first echelon of rapper national fashion brand?
MEDM, the first echelon of rapper national fashion brand?
The full name of MEDM is Mr.Enjoy Da Money, a street brand founded by KnowKnow, a member of Haier Brothers, and his thick rice men on 20 18. It focuses on the high street style, because they often say "enjoy the money" when they get paid abroad, and then "KnowKnow" has a whim, adding a word in front of it, and the name MEDM comes. He hopes that everyone can concentrate on enjoying themselves, enjoying making money, and doing whatever they want is the spiritual core of the brand.
As for the opportunity to build a brand, Nuo Nuo studied fashion design. At that time, he liked to draw clothes on paper. After becoming famous by rap, he just integrated his interest into the clothing business and expounded his understanding of fashion through the brand MEDM.
MEDM is not only highly recognizable, but also has a strong sense of design, giving people a low-key and somewhat gorgeous feeling. Roses, butterflies and MEDM font logo are all his symbols. The printing of his clothes all excludes offset printing, and all of them can't touch the feel of primer and direct spraying. This effect requires very high fabric technology. In addition, the logo on the clothes adopts embroidery and wool velvet technology, and the texture is very good. I have to say that the quality of clothes is really good.
As can be seen from the details of the clothes, KnowKnow is not like some rappers, just because it is not bad money. He and his team treat their clothing brands with a professional attitude as an album. MEDM is different from some rappers' peripheral brands. Peripheral products only need to print logo and avatar on FMCG, and an excellent fashion brand can not be separated from its own design and quality.
MEDM has won the love of the younger generation with its high-quality fabrics, strict quality control and high street design. At present, the fans of a certain treasure have reached 80w, ranking second in the trend store list. It develops rapidly and is naturally loved by many stars and rappers. Jackson Wang, Jefferson, Yuan Yiqi, Digura, Ricky Bryan, TT, Gao Tianzuo, Haier Quan Quan and other big coffee people often wear them.
Last year, MEDM held a pop-up shop in Shanghai, and the scene was crowded with people. Stars such as, Ricky Bryan, NINEONE and VanNess Wu appeared one after another. This huge star effect can only be achieved by Haier. This year's pop-up shop was held as scheduled not long ago and even forwarded. It seems that everyone's goal is the same, beef is not important, money is the ultimate goal.
In addition to the popularity of clothing sales, MEDM is also the music label of KnowKnow, as well as two solo albums of KnowKnow, Enjoy Mr. Da Money and R& of MEDM. The songs in the album are all hot singles in recent years, such as R&B All Night "Mr. Bentley, the Only One" and so on. , and Face Power, which cooperates with Jackson Wang, both wear clothes and cooperate. The relationship between Jackson Wang and KnowKnow Know is really strong.
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