What is the difference between licensed mobile phones, parallel imports and shanzhai, and how to distinguish them? Detail point

"Shanzhai" comes from Cantonese, which means that the mountain is king and is not managed by the government. "Shanzhai Machine" was born in Shenzhen's chaotic mobile phone market. They either take a brand name by the manufacturer himself or imitate the function and style of the brand mobile phone; Because we avoid government management, we don't pay value-added tax and sales tax, and at the same time we don't have to spend money on research and development products, and there are no expenses such as advertising and promotion. Coupled with successful cost control and flexible distribution methods, their terminal retail prices are often only 1/2 to 1/3 of brand mobile phones.

The manufacturers who assemble these mobile phones are neither underground processing plants nor regular troops.

Shanzhai mobile phones, most of which have a huge screen of more than 3 ",more than 4 speakers and a camera as big as an ordinary digital camera, and most of them have a metal body, which has a long standby time, but the most important feature is that the price is extremely low, which is about one-third or even lower than that of ordinary international brands.

Shanzhai machine is more called "three-yard machine". The so-called three-code machine is the IMEI serial code inside the mobile phone, the serial code under the battery on the back of the mobile phone and the serial code on the packaging box, which is "three codes in one". Of course, these serial codes are all forged. Even the so-called "five-code machine" with network access card, three-package card and IMEI code on the invoice, although it seems to be a regular licensed product, can also be sold in regular channels, but their sources are also very suspicious. "Some large mobile phone manufacturers will obtain network access licenses and 3C certifications through proper channels, and then resell' cards'. As long as you give them money, you can make the mobile phone' turn positive' after OEM and testing. "

[Edit this paragraph] function

1. Model features that most of them are based on MTK mobile phone platform, with five icons at the bottom of the screen, handwriting, loud ringtones, and nominal battery (note that this is nominal, and the actual battery capacity of black mobile phones is generally 1/4- 1/3) not less than 1800 mAh, or even more.

Dare to print anything on the box except your real address.

3. No VAT, sales tax, product research and development, advertising, promotion and other expenses; Many quality standards are at the expense of avoiding network access detection and certification inspection, so the quality level can not be guaranteed at all, and there is no guarantee after sale.

4. It looks very cost-effective. Shanzhai machines are often suspected of imitating famous brands, but they are often more functional and cheaper.

5. Uneven workmanship, no obvious brand logo, and the words "Bluetooth". Touch screen. MP4 "is common on the front or back of the fuselage.

6. These mobile phones are extremely rich in functions, extremely low in price, extremely novel in appearance and extremely unreliable in quality.

[Edit this paragraph] Advantages

1, super comprehensive function

Almost all shanzhai mobile phones can be famous for their comprehensive functions, such as large screen, camera, Mp3/MP4 multimedia playback and even high-end GPS navigation, as long as MTK comes out. Although this comprehensive functional configuration is easy to realize in some well-known big-name manufacturers, the cost is an unavoidable problem. Although the development time is not too long, the function of the cottage machine can be said to have reached a point where only you can't think of it and no one else can't do it. Built-in dry battery, built-in Bluetooth headset, eight speakers and other powerful functional configurations are nothing new. I believe that more functions that we have never heard of will continue to emerge.

2. Strong standby ability

As we all know, shanzhai mobile phones have strong standby capacity and increasing battery capacity. Not long ago, a mobile phone named ZJ268 set a historical record of 32,800 mAh battery capacity, and the stunt of standby for two years was even more staggering. In fact, the advantage of strong standby capability of shanzhai mobile phone is worth learning from domestic brands and international manufacturers. Of course, it should be noted that the battery capacity of the cottage has many grandiose components.

3, the price is low

The price factor is definitely the strongest killer in the competition between shanzhai and big-name manufacturers. Maybe Nokia can only buy a low-end mobile phone, which is enough to buy a fully functional cottage. This is absolutely attractive to an ordinary person who doesn't know much about mobile phones. The price of the cottage can be so low, thanks to the cheap and comprehensive MTK scheme. According to industry sources, the cost of a cottage machine with comprehensive functions is generally around several hundred yuan. And this is exactly what international manufacturers can't do. I believe this advantage of shanzhai will be maintained for quite a long time.

[Edit this paragraph] Disadvantages

1, the quality cannot be guaranteed.

Due to the convenience brought by MTK scheme, some small factories with small production scale and rough production technology also have the ability to directly produce mobile phones, which directly leads to the quality problem becoming the biggest uncertain factor of the cottage machine. Although this is not MTK's own problem, it still belongs to the mobile phone itself. The maintenance of shanzhai phones has always been the most worrying thing, but because of the low cost, sellers generally adopt a direct replacement solution. In addition, many manufacturers and mobile phone repairers have formed a cooperative relationship, and the sold mobile phones generally provide one-year warranty service, which effectively solves the after-sales problem of shanzhai mobile phones and makes consumers dare to buy them.

2, plagiarism is serious

Copying the product design of internationally renowned brands can be said to be the most common phenomenon in shanzhai at present. Apple iPhone, Nokia N95, N82 and other high-end products are doomed, and these products can generally achieve good sales results. On legal issues, it may cause infringement on the intellectual property rights of well-known brand machines. Of course, there are also many plagiarists who make further innovations and improvements on the basis of plagiarism, and some functions even make brand-name machines ashamed, such as 8 megapixel mobile phones, cigarette lighter mobile phones and banknote checker mobile phones. These are all innovations.

3, all but not refined

As I have mentioned before, the comprehensive function is a big advantage of the cottage machine. Although this is an indisputable fact, at the same time, another problem has become increasingly prominent, that is, although the cottage can do everything, it is not good at everything. Indeed, this problem has now become the biggest limitation of MTK plan. We have hardly seen a cottage equipped with a high-end camera. The legendary 300,000-pixel Golden Apple LV9 18 lens with variable light is the best evidence, and even when playing video or MP3, the sound quality has become the focus of controversy. You see, although it is fully functional, there are still many defects in the cottage.

4, security risks

The general battery capacity of shanzhai mobile phones is 4800 mAh, and it is 3500 mAh everywhere. The radiation of shanzhai mobile phone has not been detected by the relevant national institutions, and there are certain security risks.

5. Built-in charge trap

Shanzhai machine has built-in SP charging trap. After the reorganization of the former Ministry of Information Industry, big-brand mobile phones consciously no longer have built-in SP service, and cottage mobile phones are different, but they are popular. This SP trap may appear in "Change Wallpaper" and "Video Play" of the setting options. Accidentally arrived, resulting in related expenses directly, without any charging tips and secondary confirmation.

6. The safety factor of accessories is not high.

The accessories of shanzhai mobile phone are of poor quality. Many mobile phones are turned off for a period of time or charge alarms because of the quality of accessories. Batteries burn easily.

7. Cell phone radiation cannot be guaranteed.

Compared with regular mobile phones, many "cottage phones" cannot guarantee the radiation of mobile phones. Regular manufacturers need to undergo professional testing, and the radiation of mobile phones should be controlled within the scope stipulated by the industry. However, from its own characteristics, it is difficult to ensure that radiation meets the requirements of the national standard. So some "cottage machines" are likely to have an impact on the human body in terms of radiation.

8. After-sales service cannot be guaranteed.

On the surface, the after-sales warranty period of the cottage machine is one year. In fact, the after-sales service of many cottage machines is three to five months, mainly depending on the sales of each machine. As soon as many cottage machines are produced, they can't bring them profits because of the design defects or quality problems of the manufacturers or the poor sales channels of the manufacturers. The manufacturers often run away and have no after-sales service.

[Edit this paragraph] The birth of shanzhai mobile phone

Step time annotation

1 project 1~3 days of market research, and show the prototype, model or idea to the channel for reaction.

2 modify the function of increasing or decreasing the prototype in 7~ 10 days, and choose the mobile phone solution provider as the overall solution.

Test yourself or find a third-party testing company for 45~60 days, and repeatedly communicate with the solution provider for improvement.

Book a room in the hotel for 2~3 days, show the prototype to the general agent and collect the order.

5. 7 days after mold opening, the expected order quantity is produced (at the same time of attracting investment).

Generally, there are 200~500 sets of each wholesale goods every day for 7 days.