How to do well the management of modern hotel industry

I think the management of modern hotel industry should be divided into two aspects, namely, internal management and marketing.

I. Internal management

1, concept First of all, I think that everything is people-oriented and everything can't be separated from people, and people's concept is the most important factor. As a successful professional manager, you should have advanced ideas, cultural accomplishment, keen insight, organization and coordination ability, leadership art, overall vision and long-term planning and layout ability, all of which are derived from ideas. As the saying goes, the height of thought determines the height of career. If the ideas are advanced, the behavior results will be advanced. My personal idea is that no matter what industry you do, you must have the innovative consciousness of self-breakthrough and lead the industry. Even if the hardware is not the best or unchangeable, you must arm and optimize it with excellent software to achieve the goal of optimizing the overall situation. Through the long-term work process, I have collected and sorted out the knowledge and gains I have learned in various workplaces, and then studied and sublimated. I have built my own ideological system and communicated with property owners and management rights holders of many enterprises in this industry in many practices. I think this is the most important step as a professional manager and the main factor to measure their ability and quality.

2. Management Mode In the past management experience, it is very important to build a successful management mode and system, and whether the successful operation of this mode can be replicated in new enterprises, so that enterprises can enter a virtuous circle as soon as possible. With many years of management experience, I have completed a set of practical management models, which is also an important factor to measure the planning and layout ability of a professional manager.

3. Ability to know and employ people and talent concept It can be said that the biggest investment in 2 1 century is education investment, and the biggest wealth and resource in 2 1 century is human resources. In fact, the most fundamental essence of enterprise market competition is the competition between talents and ideas. 2 1 century is the era of hardware homogenization, and only software is the most fundamental essence of competition. The so-called software refers to talents. Whoever has excellent human resources can become the overlord of the market. I remember Zhang Ruimin, president of Haier, once said that the leadership of enterprises is actually very simple, that is, to do two things well, one is to use good people, and the other is to make correct decisions, which shows the importance of talents. Over the years, my career should also be a process of discovering, cultivating and gathering talents. The most important thing for managers is their ability in this field. No matter how good it is, it's just courage. It is very important to successfully copy your advanced ideas and find excellent helpers. I have a deep understanding of this. I would rather hire excellent talents with high salary than incompetent people with low salary, because compared with companies and companies. Personal salary is insignificant, so I think that to assess whether a professional manager is competent or not, his view of human resources is a very important assessment factor, and the ability and quality of the people he chooses and configures is actually his epitome and endorsement.

4. The consciousness of corporate culture construction is still a human problem. The success of an enterprise should benefit from the joint efforts of all employees of the company. This is an indestructible resultant force, and the formation of this resultant force depends on the leadership art of senior managers and the awareness of corporate culture construction. The reason why the life span of the world's top 500 and foreign-funded enterprises is longer than that of China enterprises is that they pay more attention to the construction of corporate culture, which is to cultivate the cohesion, centripetal force and sense of belonging of employees, and finally build an indestructible enterprise warship with strong vitality. At the same time, this culture has also become an important factor in the social orientation of hotels. In this regard, in the past work, even when we first recruited employees, we have applied it to practical work, infecting employees with our culture, attracting employees, and finally grasping employees from the heart, rather than passively demanding them. It can be said that enterprises without corporate culture will not live long, so the awareness of corporate culture construction of senior managers determines the life span of enterprises.

5. Perfect operation flow, standardized management and meticulous implementation, execution and supervision system are internal management problems, which depend on managers' experience accumulation, experience and execution. All kinds of rules, standards, rules and regulations should be issued in the early stage of enterprise preparation and submitted to the head office for review, which is also an important part of reviewing the practical ability of professional managers, such as employee training plan, cost control rules, service process standards, material management, time management, etc.

Second, marketing.

The market is divided into internal marketing and external marketing.

1, marketing concept First of all, whether it is internal marketing or external marketing, success depends on whether professional managers have the ability to grasp market trends ahead of time, keen market insight and initiative. It can be said that any ideas and plans divorced from the market are futile and low-level, and it is also sad to follow in the footsteps of others in the market. My idea is that we must come up with our own unique marketing ideas and grasp the market and customers with strangeness and originality. Every scheme is formulated with the market as the starting point and customer demand as the starting point.

2 1 century is the era of market and marketing. The original concept is to ask for benefits from management, which I think is not desirable. Too passive. I think both marketing and management should be paid equal attention. After management enters the track, the focus should be shifted to marketing. I compare hardware to the body of an enterprise, service to the leg of an enterprise, marketing to the brain of an enterprise, and publicity to the mouth of an enterprise. The explanation is that the boss built you a hardware body, and your software service is a leg. The body without legs can't walk, and marketing is the brain. Without the center of the brain, no matter how good the body is, it has no direction and can't go far. It's like pulling a cart without looking at the direction. No matter how fast and hard you walk, you can only go in the opposite direction, or go in circles. Propaganda is your mouth. You have the best body, legs and brain. It is meaningless not to tell others, and the importance of marketing propaganda can be imagined.

2. In terms of internal marketing, under the overall benign atmosphere of corporate culture, it is an important content and purpose of domestic sales to adopt what methods and mechanisms, how to stimulate the enthusiasm of all employees, and at the same time, based on customer demand points, what marketing plan to launch to lock customers and maximize the interests of enterprises. In this regard, according to different situations and different periods, we will introduce relevant policies one after another, such as the incentive policy at the beginning of opening, the marketing plan at the beginning of opening, the incentive commission mechanism for employee promotion, the decomposition mechanism of departmental business tasks, and the plan for different target consumer groups.

3. External marketing Internal marketing is passive work, and I advocate active working methods. Therefore, my consistent proposition is to go out of the store, seize the market, develop customers through multiple channels and expand the hotel customer base. Relevant policies and methods should be formulated in this regard, such as: customer visit plan before opening, customer development plan, market research and analysis forecast meeting, external publicity plan, etc.

The above is my understanding of modern hotel management. I think all the work and working ability of modern hotels are embodied in people's ideas. The most important thing is to dare to think and do, at the same time, do your best if you want to do it, and never give up until you reach your goal. !