How to make a picture album

1. Thoughts before album design

The success or failure of album design depends on the design positioning. That is to say, early customer communication must be done, and the specific content includes: the style positioning of album design; Analysis of corporate culture and product characteristics; positioning of industry characteristics; album operation process; customer opinions, etc. may affect the style of album design. Therefore, half of good album design comes from early communication, so that it can reflect customers' consumption needs and serve customers Bring greater sales performance.

1. Corporate brochure design

Corporate brochure design should start from the nature, culture, philosophy, region and other aspects of the company to reflect the company's Spirit.

2. Product brochure design

The design of product brochures focuses on starting from the characteristics of the product itself, analyzing the attributes that the product should express, and using appropriate forms of expression and creativity to reflect them. The characteristics of the product. Only in this way can consumers increase their understanding of the product, thereby increasing product sales.

3. Corporate image album design

The design of the corporate image album pays more attention to reflecting the company's Image, use appropriate creativity and expression to display the image of the company. In this way, the album can leave a deep impression on consumers and deepen their understanding of the enterprise.

4. Promotional album design

< p>This type of album design will use corresponding forms of expression to reflect the purpose of the publicity according to different uses. The uses are roughly divided into: exhibition publicity, terminal publicity, press conference publicity, etc.

5 , Folding design

Folding design is generally divided into two folding pages, three folding pages, four folding pages, etc. The number of pages is determined according to the amount of content. Some companies want folding page design Outstanding, it may be in the form of die-cutting, special technology, etc. to reflect the uniqueness of the folding page, thereby increasing the impression of consumers.

6. Single-page design

Single-page design The design of the page pays more attention to the form of the design, showing a large amount of content in a limited space. Single-page design is common in the design of single product pages. Generally, the front is the product advertisement and the back is the product introduction.

7. Cover design

Cover design pays more attention to the highly refined corporate image and gives people an unforgettable feeling.

8. Album cover design

< p>The cover design of the album is a comprehensive reflection of the content, form, format, binding and printing of the album. A good album cover design should start from all aspects.

2. Category of album design (according to industry)< /p>

1. Hospital brochure design

The hospital brochure design requires being steady, generous, safe, healthy, and giving people a feeling of harmony and trust. The design style requires that it be suitable for public life.

2. Drug brochure design

The design of drug brochures is relatively unique. According to the consumer objects, it is divided into: hospital use (the consumer objects are deans, doctors, nurses, etc.); drug store use (the consumer objects are hospitals and stores) Director, shopping guide, in-store doctor, etc.); for different uses, the design style needs to be adjusted accordingly.

3. Medical device brochure design

Medical device brochure design generally starts from the product itself Starting from performance, to reflect the functions and advantages of the product, and then convey the product information to consumers.

4. Food album design

Food album design should start from the characteristics of the food. Reflect visual, taste and other characteristics, induce consumers' appetite and achieve purchasing desire.

5. IT enterprise brochure design

IT enterprise brochure design requires simplicity and simplicity and combines the characteristics of IT enterprises. , integrate high-tech information to reflect the industry characteristics of IT companies.

6. Real estate brochure design

The real estate brochure design is generally designed according to the real estate sales situation, such as : For opening, image promotion, real estate features, etc. The design of this type of album is required to reflect fashion, avant-garde, harmony, humanistic environment, etc.

7. Hotel album design

The hotel's album design The album design is required to reflect high-end, enjoyment and other feelings, and some unique elements should be used in the design to reflect the quality of the hotel.

8. School promotional album design

The school promotional album design is based on the purpose The differences are roughly divided into: image publicity, enrollment, graduation album, etc.

9. Clothing album design

Clothing album design pays more attention to consumer grade, visual and tactile needs, and at the same time It depends on the type of clothing and the style.

The design styles are also different, such as casual, workwear, etc.

10. Investment brochure design

Investment brochure design mainly embodies the concept of investment and shows its own advantages to attract Investors' interest.

11. School anniversary album design

The school anniversary album design should reflect the concepts of joy, reunion, beauty and nostalgia.

12. Enterprise Picture album and annual report design

The design of corporate picture album and annual report is generally an overall presentation of the company's work progress for the year. The design is usually a large-scale display of major events. Generally, designers are required to have a profound cultural background.

< p>13. Sports album design

Fashionable, dynamic and convenient are the characteristics of this industry. Depending on the specific industry, the performance is slightly different.

14. Company album design< /p>

Company album design generally reflects the internal situation of the company, and requires relatively calm design.