Traditional Culture Encyclopedia - Hotel franchise - Is IKEA a hotel chain?
Is IKEA a hotel chain?
No. IKEA Hotel is not a hotel chain, but a hotel brand under the IKEA Group. Different from traditional hotel chains, the business model of IKEA Hotel is more similar to IKEA, with the theme of "home" and providing simple, practical and comfortable accommodation environment and services. The room layout, design and decoration of IKEA Hotel all adopt the style and concept of IKEA, giving people a feeling of home.
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