How to be a hotel marketing manager

In terms of modern hotel marketing, operators must research promotion techniques that conform to and highlight the characteristics of the hotel, and constantly introduce new ones. They must also collect information on the hotel’s important customers and establish a special database for management. This allows the hotel to provide targeted services to these important customers, such as sending birthday cards, holiday blessings, return visits, providing special policies when entering the store, etc.

Management Strategy

1. After returning from a business trip, sales staff should organize customer information as soon as possible and back it up to dorothy. At the same time, note important customers (KA, KP) on their business cards. ) to facilitate the collection of important customer information into a specialized database. Moreover, sales staff should try to collect personal information of important customers, such as hobbies, birthdays, personal e-mails, phone numbers, addresses, etc. (see the table below).

2. When receiving VIPs, the front desk or the sales staff responsible for reception should learn as much information about the guests as possible and convey it to dorothy so that it can be established and improved in the database in a timely manner and supplement.

3. After each reception meeting, the salesperson responsible for the meeting should provide the personal information of the organizer and important guests of the meeting to dorothy so that it can be stored as important customer information. And relevant information about this meeting should be provided at the same time, such as meeting time, number of people, room prices, special requirements and complaints, etc., for easy storage and future inquiries.

4. Every time the sales staff comes into contact with these important customers, if they find that some of the customer's personal information has been changed, they must promptly notify dorothy and update the corresponding information in the library.

Operational strategy

(1) Service innovation and continuous humanization.

(2) Brand strategy. The faster the brand develops, the more vividly the brand effect will be reflected

(3) All-people marketing with all people as soldiers. "Total marketing" in the hotel industry means that all hotel employees combine the hotel's products, prices, channels and other controllable factors to meet the diverse needs of customers;

(4) Product mix and price strategy .

(5) Operation and promotion activities. Cultural activities, holiday activities, etc.

(6) The method of network transportation.

The market is constantly evolving. At present, the excessive growth of hotel resource supply has not been curbed. A large number of hotels are still lingering on the edge of the market. In this endless competition, some people will continue to be eliminated. The "competition for survival" is a cruel reality facing all hoteliers and cannot be avoided. Whoever can take the lead in letting go of his posture, working hard to strengthen himself, relying on internal cooperation to defend and gain strength, and exporting to win through war, may not be able to carve out a niche in the world.