Traditional Culture Encyclopedia - Hotel franchise - What is the reason for the fluctuation of hotel room occupancy rate?

What is the reason for the fluctuation of hotel room occupancy rate?

1, indicating that this hotel is dominated by floating population. It is clear that the biggest source of tourists for floating population to stay in hotels is tourism, which will be divided into peak season and off season.

2. How to improve the occupancy rate: 1) Don't worry about tourists in the tourist season, just keep up with advertisements; 2) In the off-season, it is necessary to tap the occupancy rate of urban population, such as holding exhibitions and performing activities, so as to raise awareness first and then tap tourists.