Why do five-star hotels attach importance to BSA inspection?

Because it is related to the performance of the general manager, everyone has evaluation criteria, and everyone is not talking about promotion and salary increase. To measure the operation of a hotel is not only to see whether your hotel business is good or not, but also to evaluate it from many aspects, and BSA is one of them.

BSA, namely brand standard audit, is a guide for the management group to check whether a single hotel meets its own brand standards. BSA is not all about general performance, but more about inspection, so that hotels can check illegal or substandard things.

In Marriott, his name is BSA (brand standard audit); In Accor, his name is LQA (Leading Quality Assurance); Hilton called it a mysterious visitor.

Although the names are different, they are actually third-party organizations invited by the group to review whether the single hotel meets its own brand protection. Whether the hotel can pass this inspection and the score of the assessment will affect the degree of attention of this hotel in the group in the coming year. So it can also be understood that this is a final exam for the whole hotel and the general manager. If it fails, not only will the hotel's efforts and achievements of one year be wasted, but the department head will also be at risk of leaving at any time.

How can the third party check whether the hotel meets the group standards? After all, if you tell the hotel in advance, the hotel will definitely make full preparations, so the result will inevitably be untrue.

Therefore, these institutions often use unannounced visits. When an inspector becomes a hotel guest, the whole check-in process will be included in the evaluation, including the check-in situation, room hygiene, the taste of the food in the restaurant, and even whether the employees' smiles are pleasant. This inspection process covers all the contact points of the hotel, including lobby, guest room, executive lounge, restaurant, gym, swimming pool and so on. The inspectors will not reveal their identity until the end of the unannounced visit.