Japan's God of Insurance Continuity

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There may be many people who don't know who Yuan Yiping is, but he is a famous figure in Japanese life insurance industry. There are nearly one million life insurance employees in Japan, many of whom don't know the names of the general managers of 2 life insurance companies in Japan, but everyone doesn't know Yuan Yiping. His life is full of legends, from a small Pacific Insurance, which is recognized as hopeless by the village, to a "god of sales promotion" in Japan's insurance industry for 15 consecutive years. At the poorest time, he didn't even have the money to take the bus, but in the end, he finally achieved his career with his perseverance.

A little man who has suffered a lot

In p>194, Hara Yiping was born in Nagano Prefecture, Japan. His family is well-off, and his father is highly respected and enthusiastic about official duties. Therefore, he holds several important positions in the village, helping the villagers solve problems and being deeply respected.

Yuan Yiping is the oldest in the family. He grew up short and chubby, and was very loved by his parents. Perhaps because of being spoiled, Yuan Yiping was very naughty since he was a child. He didn't like reading, liked to be naughty, played tricks on others, and even often quarreled and fought with children in the village. Even the teacher educated him, and he stabbed the teacher with a knife. His parents were really helpless to him.

At the age of p>23, Yuan Yiping left his hometown and went to Tokyo to make a name for himself. My first job was as a salesman, but I met a liar and ran away with the deposit and membership fee. To this end, Yuan Yiping was in trouble.

However, all this did not make Yuan Yiping retreat. He regards the humiliation on the day of applying for a job as a whip, constantly "whipping" himself, running around all day and working hard. In order not to relax himself at all, he often shouts to himself in front of the mirror: "The world is unique, with superhuman perseverance and strong fighting spirit. All the ups and downs are temporary. I must succeed. I will succeed." He knew that at this time he was no longer simply selling insurance, he was selling himself. He wants to prove to the world: "I am a salesman."

He is still full of energy. He gets up at 5 o'clock every morning and walks to work from his home. Along the way, he kept smiling and greeting passers-by. A gentleman often saw his happy appearance and was very infected, so he invited him to breakfast. Although he was starving to death, he politely refused. When he learned that he was a salesman of an insurance company, the gentleman said, "Since you don't have the honor to have dinner with me, I will vote for you!" " He finally signed the first insurance policy in his life. What surprised him even more was that the gentleman was the owner of a big hotel and helped him introduce a lot of business.

From this day on, Yuan Yiping's work performance began to rise in a straight line. By the end of the year, he achieved 168, yen in nine months, far exceeding the promise at that time. My colleagues in the company immediately looked at him with new eyes. At this moment, the success made Yuan Yiping burst into tears. He said to himself, "Yuan Yiping, you did a good job, you poor boy who didn't eat lunch, didn't take the bus and lived in the park, and did a good job!"

growing up in progress

In p>1936, Yuan Yiping's sales performance ranked first in the company, but he was still enthusiastic about his work, so he was not satisfied. He conceived a bold and unconventional sales plan, asked the chairman of the insurance company to ask for a "recommendation letter" introducing high-level personnel of large Japanese enterprises, and promoted insurance business in a large scale and at a high level. Because Mr. Tanoda is not only the chairman of Meiji Insurance Company, but also the president of Mitsubishi Bank and the chairman of Mitsubishi Corporation, and he is the veritable supreme head of the entire Mitsubishi consortium. Through him, the insurance business handled by Yuan Yiping can not only penetrate all the organizations of Mitsubishi, but also penetrate all the most representative large enterprises related to Mitsubishi.

However, Yuan Yiping didn't know that the insurance company had a strict agreement: any senior staff who came from Mitsubishi to work in Meiji would never introduce insurance customers, which of course included the chairman Tanita.

Yuan Yiping was fidgety about the breakthrough idea. He gritted his teeth and vowed to realize his marketing plan. He confidently pushed open the door of Mr Abe, the company's managing director in charge of sales promotion, and asked him to ask for a "recommendation letter" from Chairman Tanoda. After listening to Yuan Yiping's plan, Abe silently stared at Yuan Yiping and didn't talk. After a long time, Abe slowly told the company's agreement and rejected Yuan Yiping's request. Yuan Yiping refused to back down and asked, "Managing Director, can you go to the chairman yourself and make a request face to face?" Abe's eyes widened. After a long silence, he said five words: "Let's try." After that, he sent Yuan Yiping out with an indescribable smile.

After waiting for a few days, I finally received an appointment notice. Yuan Yiping came to the headquarters of Mitsubishi Consortium with excitement, and after a long wait, most of Yuan Yiping's excitement was consumed. He slumped wearily on the sofa and fell asleep. I don't know how long it took, but Yuan Yiping was poked on the shoulder a few times. He woke up in shock and faced the chairman in a panic. Tanita shouted, "What can I do for you?" Yuan Yiping, who was not awake, was immediately scared and almost speechless. He thought for a while before stuttering about his sales promotion plan. He just said, "I'd like you to introduce me ..." He was cut off by Taneda: "What? Do you think I will introduce insurance? "

Before Yuan Yiping came, he thought that his request was rejected, and he prepared a set of refutations, but he never expected that Chuantian would scornfully describe the insurance business as "this thing". Angered, he shouted, "You bastard." Then he took a step forward, and Taneda hurriedly took a step back. "You just said insurance, right? Didn't the company always educate us to say,' Insurance is the right thing'? Are you still the chairman of the company? I'll go back to the company and spread what you said to all my colleagues. " Yuan Yiping said and turned to leave.

An unknown clerk dared to contradict and berate the high-ranking chairman, which made Chuantian very angry, but he had to seriously think about the subtext of "wait and see" in the clerk's words.

Yuan Yiping walked out of Mitsubishi Building, feeling very uneasy. He was angry and disappointed that his plan was rejected. When he returned to the insurance company helplessly and told Abe what had happened, he was about to resign when the phone rang. It was Tanita. He told Abe that Yuan Yiping had just insulted himself. He was very angry, but after Yuan Yiping left, he thought twice. Taneda went on to say: "The previous agreement of the insurance company is indeed biased. Yuan Yiping's plan is correct. We are also senior employees of the insurance company and should contribute to the company to help expand its business. Let's take insurance. "

put the phone down and Taneda immediately called an interim board meeting. At the meeting, it was decided that all relevant enterprises of Mitsubishi must put all their pensions into Meiji Company as insurance money. "Yuan Yiping's rebuttal not only won the respect of the chairman, but also won the full support of the chairman in the future. He gradually realized his grand plan: he set the first sales record in Japan within three years, and he remained the national sales champion for 15 consecutive years after he was 43 years old, with a sales volume of one million dollars for 17 consecutive years.

In p>1962, he was specially awarded the "Fourth-class Little Sunrise Medal" by the Japanese government. It is rare to get this honor in Japan. Even Fukuda Takeo, the then Japanese Prime Minister, was envious. He lamented in public: "As a Prime Minister, I only won the fifth-class medal of the rising sun." In 1964, American International Association, the world authority, awarded the highest honor of global salesman-Academy Award and so on in recognition of his achievements in the sales promotion industry. He was a lifelong director of Meiji Insurance and the highest consultant in the industry. It's really a success!

Yuan Yiping used his life's practice to write the skills that a great salesman and an excellent salesman should have. He wants to tell these skills to every ordinary person and everyone who is about to succeed. To this end, he gave continuous speeches all over the world to spread his ideas.

He held "Yuan Yiping's Criticism Meeting" regularly for six years, and listened to everyone's opinions to review and improve himself.

He insists on going to famous temples in Japan every week to listen to Yoshida Katsumi and Master Ito Daohai speak Zen to improve his self-cultivation.

He has a detailed and clear questionnaire for each customer and established a classified file.

He divided 39 kinds of smiles and practiced hard in front of the mirror. He once used 3 kinds of smiles when dealing with an extremely stubborn guest. His smile was praised as "a million-dollar smile".

He has strong perseverance and belief. In order to win a big customer, he made persistent efforts to succeed in the past three years and eight months, even though 7 times of home visits failed.

in the history of Yuan Yiping's struggle, the three-kindness doctrine, namely, social kindness, Buddha kindness and guest kindness, was highly praised by life insurance salesmen.

Yuan Yiping is a salesman of Meiji Insurance Company. Today, he can become an insurance giant and is honored as the "God of Marketing". He is not arrogant, but he is humble and eager to thank the company for its cultivation. Without the company, he would not be today. Yuan Yiping respects the company very much and dares not walk in the direction of the company at night. This is "social kindness".

apart from his hard work, Yuan Yiping's life-long growth is also attributed to the distinguished chairman Taneda and director Abe. However, in his heart, he is most grateful for the enlightenment teacher Master Yoshida Katsumi and Master Ito Daohai. Without their words and guidance, perhaps Yuan Yiping is just a pawn in sales promotion! This is "Vern".

When we talk about "Keen", we are grateful to the customers who participated. Only by being grateful to every customer can we do meticulous service to customers. According to Yuan Yiping, 1% of his income is kept for his own use, and the rest is given back to the company and customers.

It is under the guidance of the Three Kindnesses that Yuan Yiping has achieved so much. Sales promotion is a lonely and lonely road, which has received far more supercilious look and cold reception than other industries. However, the unique Yuan Yiping walked through this thorny road with his own sweat, diligence, resilience and patience, creating a world miracle and becoming the "God of Sales Promotion" admired by all people. This spirit is worth learning and admiring by all later generations!