Traditional Culture Encyclopedia - Hotel franchise - Why do we need to cut the ribbon for opening?
Why do we need to cut the ribbon for opening?
Question 1: Why is there a ribbon-cutting ceremony before starting construction? What does the ribbon-cutting mean? There are two legends about the origin of ribbon cutting. There is a legend that ribbon cutting originated in Western Europe. In ancient times, the shipbuilding industry in Western Europe was relatively developed, and the launch of new ships often attracted thousands of spectators. In order to prevent accidents caused by crowds rushing to the new boat, the host set up a "line of defense" with ropes far away from the hull before the new boat was launched. After the new boat is ready for the launching ceremony, the host cuts the rope for the audience to visit. Later, the rope was changed to a ribbon, and people gave it the name "ribbon cutting".
Another legend is that ribbon-cutting originated in the United States. In 1912, a large department store in the United States was about to open. In order to seek good luck, the owner opened the store door early in the morning and tied a cloth belt across the door to attract attention. However, shortly before leaving the store, the boss's 10-year-old daughter ran out of the store with a small lapdog and accidentally broke the cloth belt. Suddenly, customers who had been waiting outside the door filed in, vying to buy goods.
Soon, the boss opened a new store, and he asked his daughter to intentionally break the cloth belt, and as expected, he made a lot of money again. Therefore, people thought that the little daughter's breaking of the ribbon was a good sign, and they followed suit, using ribbons instead of ribbons and cutting the ribbons with scissors.
Question 2: The company wants to hold an opening ceremony. The process is first Is it better to cut the ribbon or hold the opening ceremony first? Ribbon-cutting is one of the contents of the opening ceremony. Usually, after leaders at all levels, relevant departments, and the company have made speeches, it is the last part of the opening ceremony. The rest is to lead external personnel to visit and introduce various details. If there are any cultural activities, they are usually held after the opening ceremony (the cultural activities after lunch for the opening ceremony in the morning, or the cultural activities in the evening after the opening ceremony in the afternoon, because if there are external leaders to participate in the ribbon-cutting, it is generally impossible to wait for the cultural activities to end).
Question 3: Why does a ribbon-cutting ceremony be required for the opening of a business? Talk about the story and meaning of the origin 40 points There are two theories about the origin of ribbon-cutting: One theory is that ribbon-cutting originated in Western Europe. In ancient times, the shipbuilding industry in Western Europe was relatively developed, and the launch of new ships often attracted thousands of spectators. In order to prevent accidents caused by crowds rushing to the new boat, the host set up a "line of defense" with ropes far away from the hull before the new boat was launched. After the new boat is ready for the launching ceremony, the host cuts the rope for the audience to visit. Later the ropes were changed to ribbons. People gave it the name "ribbon cutting". Another theory is that ribbon-cutting originated in the United States. In 1912, in a rural town in the United States, there was a store owner with a unique vision. He was inspired by an accident and used it as a model to pioneer a generation of trends and create a new style for merchants. Celebration Ceremony - Ribbon Cutting Ceremony. At that time, the store was about to open. In order to prevent the customers who flocked to the store after hearing the news, the store owner became impatient and rushed into the store before the official opening. The people who came here did not get fair treatment, so they randomly found a piece of cloth and tied it to the door frame. Who would have expected that this temporary measure would actually arouse the curiosity of people crowded outside the store, prompting them to want to enter the store earlier to get a sneak peek of the products that will be sold. It just so happened that just when the curiosity of the people outside the store reached its peak and they seemed a little impatient, the store owner's little daughter suddenly ran out of the store with a puppy. The cute "unacquainted" puppy The puppy casually knocked the cloth strap tied to the store door to the ground. People outside the store who didn't know the truth mistakenly thought this was a "new trick" the store had done to open Zhang Zhixi's store, so they immediately rushed in and started buying. What made the shop owner turn from anger to joy was that the business of his small shop was unimaginably booming on the day it opened. Having always been a bit superstitious, he "reflected" on the source of the problem, and finally concluded that his good luck was all caused by the cloth belt that was knocked to the ground by his little daughter's puppy. Therefore, when several of his "chain stores" were opened one after another, he would make the same mistakes. Over time, the unintentional "inventions" of his little daughter and puppy gradually became a complete set of rituals through continuous "refining and sublimation" by him and his descendants. It spread first in the United States and then around the world. In the process of spreading, it itself has been given an extremely resounding name - ribbon-cutting.
Following this tradition, it became the popular "ribbon-cutting" ceremony today.
Question 4: The sequence of unveiling, cutting the ribbon, and setting off firecrackers during the store opening. The order of opening the store: unveiling, cutting the ribbon, and setting off firecrackers.
Example:
Ribbon-cutting process for the opening of XXX store
1. Preparation
1. Opening time: Determine the date of Opening hours.
2. Invite guests: Invite guests to the opening ribbon-cutting in advance: *** leaders, industry association leaders, company leaders, customer representatives, celebrities, etc.
3. Advertising: community leaflets, wall advertisements, etc.
4. On-site layout:
(1) In-store layout: banners, albums, small flags, etc.
(2) Ribbon-cutting stage layout: If conditions permit, it is best to set up a stage at the entrance of the store, or you can rent a special ribbon-cutting stage. Arrangement materials include: stage, red carpet, large spray-painted background, flowers, podium, microphone, stereo, salute, etc.
5. Rehearse in advance: If possible, you can rehearse the day before the ribbon-cutting to familiarize yourself with the process.
2. Ribbon-cutting process
1. Arrival preparation: Check the on-site layout. The host, etiquette hostess, gongs, drums and lion dance team, and staff enter the venue, all waiting for the unified command, playing the welcome background music, and entering the state of receiving guests.
2. Welcome the guests: The store manager and staff welcome the guests, and the etiquette lady is responsible for guest sign-in, gift distribution, wearing corsage, etc.
3. Arrange seating: The hostess will guide the guests to the designated seats.
4. The ceremony begins: The host opens the ceremony, delivers a welcome speech, and announces the start of the ceremony.
5. Play songs and firecrackers: The band should play music, firecrackers should be set off onsite, and all attendees should applaud enthusiastically.
6. Introduce the guests: Introduce the guests present. Guests can stand up and greet everyone at this time. Match the background music, and the volume of the music should not be too high.
7. Speech by the distinguished guest. The host invites special guests to deliver speeches.
8. Eye-dotting ceremony: The host invites special guests to dot the eyes of the awakening lion. Match the background music, and the volume of the music should not be too high. After the eye-dotting, a lion dance performance was performed, accompanied by gongs and drums.
9. Ribbon-cutting guests come on stage: After the lion dance ends, the host will introduce the ribbon-cutting guests one by one (if requested). The background music should match and the volume of the music should not be too high. At this time, the assistant shears are in place at the same time: the two pullers stand at both ends of the stage to pull the ribbons apart; the tray lady holds a tray with white gloves and scissors; and the bouquet holder holds the bouquet. Stand in a good position and leave the most suitable position in front for the ribbon-cutting person.
10. Ribbon-cutting ceremony: After the distinguished guests take their seats, the background music is paused, and the host announces the start of the ribbon-cutting ceremony. When the honored guests cut the ribbon, gongs and drums sound, the music sounds again, the lion dances, and the firecrackers salute. , the ceremony went to ***.
11. The celebration is over and the day’s promotions and business negotiations begin.
3. Materials and equipment
In addition to the boring on-site layout, the materials used in the ribbon-cutting process deserve special attention:
1. Red ribbon , which is the "color" in the ribbon-cutting ceremony. The number of flowers on the red ribbon should be one more than the number of ribbon-cutters, so that each ribbon-cutter is between two flowers.
2. New scissors, specially designed for the ribbon-cutters to use when cutting the ribbon at the ceremony. Each ribbon-cutting person should have a pair of scissors, which must be brand new, sharp and handy. They should carefully check whether the scissors have been sharpened beforehand. After the ribbon-cutting ceremony, the scissors used by each ribbon-cutter can be packaged and given to the ribbon-cutters as a souvenir.
3. White gauze gloves are specially prepared for those who cut ribbons. Make sure they are sufficient in quantity, appropriate in size, brand new, smooth, and white.
4. The tray is placed in the hands of the hostess during the ribbon-cutting ceremony and is used to hold red ribbons, scissors, and white tulle gloves. The tray must be brand new and clean, preferably made of silver stainless steel. When used, it should be covered with red velvet or silk cloth. Each ribbon-cutting person should be provided with a tray specially designed to serve him. At the same time, the red ribbon will be held on a tray.
4. Personnel preparation
1. Host, on-site hosting.
2. The ribbon-cutter is the person who cuts the ribbon with scissors during the ribbon-cutting ceremony. Those who cut the ribbon should wear a suit, skirt or uniform, and have their hair neatly combed. Hats, sunglasses, and casual attire are not allowed. If there is only one person cutting the ribbon, he or she should be centered and immediately when cutting the ribbon. If there is more than one person cutting the ribbon, their positions when cutting the ribbon at the same time are: the middle is higher than the two sides, and the right side is higher than the left side.
3. Helpers refer to the people who help the ribbon-cutters during the ribbon-cutting process. The ribbon-cutting etiquette lady is called a greeter, a guide, a server, a ribbon puller, a bouquet holder, and a tray holder.
The task of the greeter is to welcome and deliver guests at the event site; the task of the guide is to be responsible for cutting the ribbon...>>
Question Five: What is the meaning of cutting the ribbon for the opening? Does everyone who opens a store have to cut a ribbon? What do you do after cutting the ribbon? What kind of process? First, tailoring is a ritual for good luck.
Second, not all stores require tailoring, but in reality, most stores do.
Third, after the cutting is completed, other ceremonies can be held, or you can go directly to the store.
Fourth, for tailoring, you can find a highly respected person to cut it. When cutting, the scissors will usually be tied with red cloth. Also, the cutting will usually be done at a special moment, usually at an auspicious time on a certain day.
Question 6: What should you pay attention to when cutting the ribbon for the opening? The first and most important thing is to pay attention to the order of host and guest. According to the importance of the guests, the director should stand in the middle, surrounded by important guests, and row outwards in order.
Secondly, pay attention to safety and prevent fire and theft.
Question 7: The main contents of the ribbon-cutting ceremony The main contents of the ribbon-cutting ceremony are as follows: When organizing the ribbon-cutting ceremony, there is no need to blindly seek novelty, difference, and sensation, and be divorced from your actual capabilities. Being diligent and thrifty is something that business people must keep in mind no matter where they are. From an operational perspective, the current ribbon-cutting etiquette mainly includes four aspects: preparation for ribbon-cutting, ribbon-cutting personnel, ribbon-cutting procedures, and ribbon-cutting practices. Below, we will introduce the key points respectively. First, preparations for the ribbon-cutting must be meticulous. Other aspects of the event include venue layout, environmental sanitation, lighting and sound preparation, media invitations, personnel training, etc. It goes without saying that when preparing these aspects, you must be careful and meticulous, and strive for excellence. In addition, some special utensils required for the ribbon-cutting ceremony, such as red ribbons, new scissors, white gauze gloves, trays and red carpets, are carefully selected and prepared. Secondly, the people who cut the ribbon must be carefully selected. At the ribbon-cutting ceremony, the most active people are of course people rather than things. Therefore, ribbon-cutting personnel must be carefully selected and necessary training must be conducted in advance. (1) Personnel composition: In addition to the host, the ribbon-cutting personnel are mainly composed of two main parts: ribbon-cutters and assistant-cutters. (2) Etiquette requirements: Below, we will briefly introduce the main etiquette requirements for them. It is a high honor to serve as the ribbon cutter at the ribbon cutting ceremony. The level of the ribbon-cutting ceremony is often closely related to the identity of the ribbon-cutting person. Therefore, when selecting the person to cut the ribbon, the most important thing is to choose the person who cuts the ribbon well. The ribbon-cutter is the person who cuts the ribbon with scissors during the ribbon-cutting ceremony. According to convention, the ribbon-cutting person can be one person or several people, but generally there should be no more than five people. Usually, the ribbon-cutters are mostly superior leaders, partners, celebrities, employee representatives or customer representatives. The list of ribbon-cutters must be determined before the ribbon-cutting ceremony is officially held. Once the list is determined, the other party should be informed as early as possible so that they can be prepared. Under normal circumstances, when determining the ribbon-cutting person, you must respect the other party's personal opinions and never force the other party. When several people need to serve as ribbon-cutters at the same time, each ribbon-cutter should be informed of who he will share this responsibility with. Doing so is a sign of respect for those who cut the ribbon. Don't "sharpen your guns before the battle", forcefully dragging and pulling just before the ribbon-cutting begins, and find someone to make up for it at the last minute. If necessary, the ribbon-cutters can be gathered together before the ribbon-cutting ceremony to inform each other of the relevant precautions and provide some training. As a general rule, those who cut the ribbon should wear a suit, skirt or uniform, and have their hair neatly combed.
Hats, sunglasses, and casual attire are not allowed. If there is only one person cutting the ribbon, he or she should be centered and immediately when cutting the ribbon. If there is more than one person cutting the ribbon, attention must be paid to their ranking when they come on stage at the same time to cut the ribbon. The general rule is: the middle is higher than the two sides, the right side is higher than the left side, and the farther away from the person standing in the middle, the lower the position. That is, the person who is the main cutter should be in the center. It should be noted that the reason why it is stipulated that the position of those who cut the ribbon "on the right side is higher than the left side" is mainly because this is an international practice and the ribbon-cutting ceremony should be followed. In fact, if there are no foreign guests attending the ribbon-cutting ceremony, it is okay to follow the traditional Chinese practice of "the left side is higher than the right side". Helpers refer to the people who help the ribbon-cutters during the ribbon-cutting process. Generally speaking, the haircut assistants are mostly female staff from the host. Nowadays, people usually call them hostesses. Specifically, the hostesses who serve at the ribbon-cutting ceremony can be divided into greeters, guides, servers, ribbon-pullers, bouquet-holders, and tray-holders. The task of the greeter is to welcome and deliver guests at the event site. The leader's task is to lead the ribbon-cutters onto the stage or off the stage when cutting the ribbon. The server's task is to provide drinks and arrange a resting place for the guests, especially those who cut the ribbon. The task of the ribbon puller is to unfold and straighten the red ribbon during the ribbon cutting. The task of the bouquet bearer is to hold the bouquet when cutting the ribbon. The task of the tray person is to provide scissors, gloves and other ribbon-cutting supplies for the ribbon-cutters. Under normal circumstances, there should be more than one person greeting and serving people. The guide can be one person, or there can be one for each ribbon-cutting person. There should usually be two people pulling the lottery. The number of bouquet-bearers depends on the number of flowers in the bouquet. Generally, there should be one person per flower. There can be one person carrying the tray, or one person for each ribbon-cutting person. Sometimes, hostesses can also wear multiple hats. The basic conditions for a hostess are: good appearance, slender figure, young and healthy, elegant temperament, sweet voice, quick response, witty and flexible, and good at communication. The best of the etiquette lady... >>
Question 8: What is the connotation of ribbon-cutting? Ribbon-cutting is a ceremony that has only become popular since the twentieth century. Tracing its roots, it originated in the United States.
It is said that in 1912, a large department store was about to open in the town of Wadimi, San Antonio, USA. In order to make a profit, the boss Wells strictly followed local customs and opened the store door early in the morning and tied a cloth belt across the door. Everything is ready, just waiting for the official start. But I never expected that shortly before the official opening, the boss's ten-year-old daughter led a pug and ran out of the store in a hurry, accidentally breaking the cloth strap in front of the door. At this time, the customers and passers-by who had been waiting outside the door for a long time thought that the company was officially open for business, so they rushed in and rushed to buy goods. Business was really booming and the market was very profitable. Soon after, when Wells's second branch was about to open again, he suddenly remembered the grand occasion of the first opening. In order to get rich, the boss followed the same method, and the effect was naturally good. Later, people followed this method and replaced the monotonous cloth ribbons with colorful ribbons, and cut the ribbons with scissors, and some even used gold scissors. In this way, people officially gave it the name "ribbon cutting".
This form later became popular all over the world. How to cut the ribbon is not only a ceremony required when a business is opened, but also for many other things such as the start of construction and completion of a project. In recent years, grand ribbon-cutting ceremonies can be seen everywhere in our country, and many celebrities, film and television stars have served as ribbon-cutters.
Ribbon-cutting etiquette:
The ribbon-cutter is the key figure in the ribbon-cutting ceremony. The appearance and behavior of the ribbon-cutters directly affect the effect of the ribbon-cutting ceremony. Therefore, those who cut the ribbon should pay attention to relevant etiquette.
Those who cut the ribbon should be neatly and solemnly dressed and full of energy, giving people a steady and capable impression. When the ribbon-cutting person walks towards the ribbon-cutting ribbon, he should smile and be generous. When the staff presents the scissors for cutting the ribbon on a tray, the ribbon cutter should nod to the staff, smile to the staff holding ribbons on the left and right, and then concentrate on cutting the ribbons with one knife. After cutting the ribbon, put down the scissors and turn around to applaud the people around you.
Question 9: What is the process of the opening ceremony of a general enterprise? Part One: Activity Summary
◆Activity Time
XXXX, XX, XXXX
◆Activity Location
Main entrance of various hotel chains< /p>
◆Activity format
1. Interior decoration
2. Exterior layout
3. Background music
4 , ribbon-cutting ceremony
5. Cannon firing
6. Gong and drum dance
7. Lion dance
8. Membership card sales< /p>
9. Giving gifts
10. Distributing leaflets
11. Collecting consumer questionnaires
◆Basic operating specifications
The specific time schedule is:
08:30--10:00 On-site decoration, etiquette reception
10:00--10:30 Ribbon-cutting ceremony, president's speech, guests Speech
10:30-11:30 Gong and drum dance, lion dance, membership card sales, gift giving, distribution of leaflets, collection of consumer questionnaires
◆Activity expected goals< /p>
1. On the occasion of the new year when the project opens, propagate the opening of the project through activities such as decoration inside and outside the project, opening ribbon cutting, gun firing, lion dance, gift giving, membership card sales, etc.
good news and expand its social popularity;
2. Deepen close communication with consumers and enhance the project brand’s external affinity;
3. Use the opening event as a carrier to let everyone Consumers can more clearly see the superior environment of the company, understand the high-level management taste of the company, and have an immersive feeling;
4. Let consumers understand the unique features of the project through opening celebration activities Business ideas, concepts and culture, etc., establish its unique brand image and lay a good foundation for the project to win favorable competition in the domestic chain hotel industry in the future.
Part 2: Preparatory work
◆Scale of the event:
The number of participants is about 200-300 (the number of participants may be reduced depending on the situation on site), on-site The layout is based on creating a warm and grand ceremony atmosphere, and the activities are aimed at producing good news effects and social benefits.
◆Invitation of personnel
1. Invitation of performers. The gong and drum lion team dressed in bright national costumes performed various drumming orders, double lions sucking beads, and double lions blessing. The opening adds excitement, exaggerates the festive atmosphere, and attracts more passers-by to stop and watch;
2. Six etiquette ladies (internal staff), wearing uniform red cheongsam and ribbons, are responsible for helping guests sign in and guiding guests to enter the venue;
3. Several security personnel (internal staff), responsible for security and instructing vehicle movement and parking;
4. Several cleaning personnel (Internal staff), responsible for on-site cleaning and sanitation work;
5. Host invitation, hire professional program hosts who are good at mobilizing the atmosphere of the scene, can actively participate in activities with the audience, and repeatedly promote The image of the company will be contacted by a dedicated person;
6. Guest invitation is an extremely important part of the ceremony. In order to make the ceremony fully play its positive role in sensation and public opinion, the invitation of guests is The guests must be carefully selected, and efforts must be made to invite well-known people to attend and create news effects. Important guests should be sent to personally invite important guests;
Guest invitation scope: A. *** leaders, heads of competent departments, B , General managers and directors of enterprises, companies, real estate, etc., C. Social celebrities, journalists
7. Transportation, food and accommodation arrangements: The hotel is responsible for arranging transportation and banquet venues for guests, and is responsible for the lion dance team, etc. Pick-up and drop-off work;
8. Event material preparation: vehicles, bottled mineral water, champagne, power equipment, audio facilities, gifts, ribbon-cutting equipment, fireworks, stage, hot air balloon, inflatable arch, welcome carpet, Lanterns, colorful flags, promotional materials, flower baskets, banners, hanging banners, sign-in desks, signs, guest seats, etc.
Part Three: On-site Work Arrangement
◆Preparatory Stage Work Arrangement
1. On XX, XX, XXXX, the draft opening plan will be sent to The headquarters will review and make practical modifications to the plan;
2. On XX, XX, the scale, venue, equipment and facilities of the event will be determined in order to start arranging the work;
3. The company headquarters should set up a working group on this event as soon as possible. The working group should hold the first celebration work meeting on the same day. The content of the meeting should focus on making clear arrangements for the recent work and on the scale and great achievements of this event. , make decisions on project settings and make more detailed operation plans.
◆ Work arrangements for the production and implementation stages:
1. On XX, XX, XXXX, we will begin to determine the guests who will participate in the celebration, and complete the confirmation of receipts within 5 days to facilitate the spending. The customization of blue, the share of gifts, the amount of drinks, the number of banners, and the time order of guest speeches;
2. On XX, month XX, XXXX, the advertising company should be entrusted to complete the items needed for the event. Pre-production work was completed and the construction was confirmed to be completed on the morning of XX, XX, XXXX;......>>
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