Tao Sha, Chief Innovation Officer of Hanafang Group, was invited to participate in Huawei Developer Day

On December 14, HDD (Huawei Developer Day) hosted by Huawei Developer Alliance was held in Shenzhen. In the main forum, Huawei's experts in various fields introduced corresponding solutions to developers in the stages of application incubation, development, distribution, and operation, and held a round-table discussion on the new trends hidden in the mobile Internet.

At the main forum, Tao Sha, chief innovation officer of Hanafang Group, was invited by the organizer as an important guest to discuss "new trends and new opportunities hidden in the mobile Internet in 2021-2022" with Zhaopin Recruitment Chief Strategy Officer Wang Weigang, Aijian Chairman Yi An, Mucang Technology co-founder Gan Haibo, and Huawei Consumer Cloud Service Application Ecosystem BU President Wang Yue gathered together to have a roundtable dialogue - discussing the current changes in the mobile Internet market environment and discussing from different perspectives Dimensions of application categories shared their respective layouts and preparations for 2022.

Tao Sha, Chief Innovation Officer of Hanafang Group, participated in the forum

During the event, the host pointed out through the "QuestMobile2021 China Mobile Internet Autumn Report" that as mobile Internet coverage gradually becomes saturated, The growth of users has slowed down, reaching a record high of 1.167 billion. However, the influence of mobile Internet users is still gradually deepening, with the number and duration of use maintaining a growth trend, and people's lives are entering a stage of comprehensive digitization.

Tao Sha shared: "'Live streaming' is a 'product' of Internet information technology. As the audience continues to expand, it has developed into an emerging industry. At the moment when the public's spiritual needs are constantly updated, the types of online live broadcasts The styles and styles are diversified, and the market scale continues to expand, opening up a new "social ecology". From the perspective of Hanafang Group, the comprehensive digitization of global users' entertainment and social behaviors is a good opportunity, although mobile Internet coverage has reached a mature stage in most regions. , but users’ digital entertainment life is still in its early stages, and there is still a lot of room for growth in user participation, activity, and payment behavior. At the same time, there is still a lot of room for growth in the popularization of online social entertainment among global users. Under the epidemic, digital entertainment has accelerated. The development process of the world. ”

As China’s leading online social entertainment platform, Huafang Group has three major platforms: the mobile flagship product Huajiao Live, the PC flagship product Liujianfang Live, and the overseas operating Holla Group. It has built a global online social entertainment ecosystem with hundreds of millions of users. Among them, Liujianfang Live and Huajiao Live focus on the domestic pan-entertainment market, while HOLLA Group specializes in the overseas social market, providing audio and video live entertainment and social network services to global users.

According to the iResearch Report, the cumulative number of registered users from January 1, 2018 to August 31, 2021, Hanafang Group ranks first among China’s online entertainment live broadcast platforms. In terms of monthly active users across all channels and monthly usage time on mobile and PC in the eight months ended August 31, 2021, Hanafang Group ranks in the top two among all online entertainment live broadcast platforms in China. As of August 31, 2021, the number of registered users of Hanafang Group reached 372 million. The group’s monthly active users exceed 59.9 million.

Regarding markets and growth opportunities worthy of investment in 2022, Tao Sha pointed out that Hanafang Group has already deployed in mainstream markets such as Europe and the United States, and is optimistic about major developing markets, such as the Middle East, North Africa and Southeast Asia. In terms of user groups, we are optimistic about the new needs of Generation Z, the new needs of specific interest groups such as game players, and a more group-based social experience.

At present, Hanafang Group has successfully operated a number of products such as Holla and Monkey in North America, Europe, the Far East, the Middle East and North Africa, and continues to explore and extend into new markets, launching social media based on audio and video product.

Most of the active users of Hanafang Group are Generation Z people under the age of 35. Most of these users are from first- and second-tier cities in China. They have a strong pursuit of high-quality content, social interaction and companionship and have strong consumption ability. Hanafang Group uses advanced AI video special effects technology and 3D engine technology to provide users with a highly engaging and immersive social experience.

It also applies advanced data processing and AI technology to optimize platform operations, provide users with customized services to effectively meet user needs, and safeguard the Hanafang Group's journey of continued growth.

As of August 31, 2021, Hanafang Group has more than 85.3 million overseas registered users, of which more than 26.7 million new registered users were added from January to August 2021. The user growth momentum is rapid, which has brought about performance growth. Great expectations.

Hanafang Group is committed to building the world's leading online social entertainment ecosystem. Under the mission of "connecting each other with technology and delivering beauty with companionship", it actively provides a wealth of products and services for the increasingly prosperous digital world. Meet the social and entertainment needs of hundreds of millions of users.

(The above pictures are provided by Hanafang Group and authorized to be used by China.com Finance)

This article is from China.com Technology