Traditional Culture Encyclopedia - Hotel franchise - Does Jinmailang have black packaging?
Does Jinmailang have black packaging?
Jinmailang Noodle Products Co., Ltd. was established in 1994, which is a national key leading enterprise in agricultural industrialization. It is a modern large-scale comprehensive food enterprise group integrating production, sales and research and development. Its products cover instant noodles, dried noodles, flour, beverages and so on. Headquartered in Xingtai City, Hebei Province.
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Through in-depth investigation of the urban market, Hualong draws a conclusion: it is absolutely impossible to play the urban market with Hualong as the brand. Because on the one hand, Hualong's low-end image positioning has been formed, and its consumption memory is profound; On the other hand, Hualong is just a corporate brand, a product brand, and should not be used as a specific product name.
Hualong Group must build a brand-new sub-brand, enter the market with a brand-new sub-brand, let urbanites know and accept the new Hualong, and complete the strategic transformation of entering the high-end market.
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