China Lotte Cinema was afraid of being dragged down by Sadr and changed its name. What's the matter?

Since Lotte Group of Korea announced that it would provide "Sade" deployment site, its image in South China plummeted and it was abandoned by consumers in China. Korean KBS TV reported on the 20th that more than 90% of Lotte's shopping malls in China are no longer open. Recently, Korean media revealed that China Lotte Cinema was afraid of being renamed by Sadr.

On March 22nd, Korean media news/kloc-0 quoted industry sources as saying that some Lotte cinemas operating in China had changed their names.

Some analysts said that although China Lotte Cinema entered the China market in the form of a joint venture with local enterprises in China, after South Korea announced the deployment of Sadr, the image of Lotte Group, which provided the land for deployment, plummeted, and enterprises began to change their brand names one after another.

It is reported that at least nine cinemas have deleted the word "Lotte" from the Chinese logo. Representatively, Lotte Studios in Shenyang, Liaoning Province was changed to Long Xing International Studios. In addition, Lotte Studios in Weihai, Shandong Province, Changsha, Hunan Province and Wuhan, Hubei Province also changed Letian to Lotte? Cinema ",a Long Xing with similar English pronunciation. The online ticketing platform is also registered as Dragon Star.

The report also quoted people from Lotte as saying that we run local cinemas in the form of joint venture with China, and we have learned that several cinemas have removed the word "Lotte" from their signboards.